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Senior Marketing Manager, Paid Digital

Huntress is looking for a Senior Marketing Manager to help drive their marketing strategies and digital footprint. The role focuses on B2B paid search campaigns that enhance awareness and demand generation.

Skills

  • B2B marketing
  • Paid search
  • Data analysis
  • Budget management
  • A/B testing

Responsibilities

  • Deliver top, middle, and bottom-of-funnel leads through paid digital channels.
  • Plan, analyze, and execute paid digital campaigns for Google, Bing, LinkedIn, and others.
  • Manage and optimize a six to seven figure paid digital budget.
  • Define KPIs, measure performance, and share insights with stakeholders.
  • Stay updated with industry trends and implement improvements.

Benefits

  • 100% remote work
  • Generous paid time off
  • 12 weeks parental leave
  • Medical, dental, and vision benefits
  • 401(k) with a 5% contribution
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$147500 / YEARLY (est.)
min
max
$140000K
$155000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Marketing Manager, Paid Digital, Huntress

If you're a talented Senior Marketing Manager with a passion for digital strategies, Huntress is the perfect place for you! As a key player in our paid digital marketing team, you'll report directly to our Director of Growth. At Huntress, a fully remote company founded by former NSA operators, we are dedicated to protecting small to midsize businesses from cyber threats. This role is critical in expanding our digital footprint and driving effective B2B marketing campaigns across various paid channels like Google and LinkedIn. Your creativity and analytical skills will shine as you execute strategies that engage potential customers and generate valuable leads. You'll manage a substantial paid digital budget, optimizing every dollar spent to maximize ROI while collaborating with cross-functional teams to enhance our campaign performance. If you have experience running A/B tests, optimizing landing pages, and using data analytics tools, you’ll thrive here. The team is tight-knit and innovative, and we’re looking for someone who can bring fresh ideas and a proactive approach to our marketing efforts. Plus, you'll enjoy great benefits, a remote work setup, and a culture that values inclusivity and growth. Join us in our mission to stop hackers in their tracks and make a real impact on the cybersecurity landscape while advancing your career in a vibrant company culture.

Frequently Asked Questions (FAQs) for Senior Marketing Manager, Paid Digital Role at Huntress
What responsibilities does the Senior Marketing Manager, Paid Digital at Huntress have?

The Senior Marketing Manager, Paid Digital at Huntress is responsible for driving the strategy and execution of B2B marketing campaigns across paid digital channels. This role focuses on generating qualified leads through effective paid search and social media campaigns, working cross-functionally with teams on ad creatives, landing page optimization, and A/B testing. Also, budget management and performance analysis are crucial, ensuring efficient allocation and maximizing ROI.

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What qualifications are required for the Senior Marketing Manager, Paid Digital position at Huntress?

To qualify for the Senior Marketing Manager, Paid Digital position at Huntress, candidates should have 5+ years of experience in Paid Search at a SaaS-based company, preferably in B2B. Proficiency in executing paid digital campaigns, managing budgets, and demonstrating a solid understanding of A/B testing and data analysis is essential. Familiarity with cybersecurity marketing is a plus.

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How does Huntress support professional development for the Senior Marketing Manager, Paid Digital?

Huntress is committed to the professional growth of the Senior Marketing Manager, Paid Digital, offering allowances for education and development assistance. You'll have access to resources and training opportunities to enhance your skills, ensuring you stay updated with industry trends and techniques. Our culture encourages innovation and collaboration, helping you grow your career effectively.

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What marketing strategies will the Senior Marketing Manager, Paid Digital focus on at Huntress?

The Senior Marketing Manager, Paid Digital at Huntress will primarily focus on B2B paid search campaigns, particularly on channels such as Google and Bing. The role will involve experimenting with new targeting strategies, executing A/B tests, and utilizing analytics to continually optimize campaigns for better conversion rates. A strategic mindset towards capturing new markets will be crucial.

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What is the work culture like for a Senior Marketing Manager, Paid Digital at Huntress?

Huntress offers a collaborative and inclusive work culture for the Senior Marketing Manager, Paid Digital. With 100% remote work being a core principle since our founding, we prioritize diversity and promote a culture where every voice is valued. Team members are encouraged to bring their authentic selves to work, fostering an innovative environment focused on teamwork and shared success.

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Common Interview Questions for Senior Marketing Manager, Paid Digital
Can you describe your experience managing paid digital campaigns?

In answering this question, illustrate your hands-on experience with various digital marketing channels, campaigns you've managed, and the results achieved. Highlight your approach to budget management and how you've optimized campaigns for lead generation.

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What tools do you use for analyzing campaign performance?

Discuss the analytics tools you are familiar with, such as Tableau or Google Analytics, and explain how you use them to measure KPIs and derive actionable insights that inform your marketing strategies.

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How do you prioritize campaigns and manage multiple projects?

Explain your approach to prioritization, emphasizing the factors you consider, such as ROI potential, deadlines, and team availability. Providing examples of how you've managed tight schedules can help illustrate your skills.

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Can you share an example of a successful A/B test you've conducted?

Provide a detailed example of an A/B test you've conducted, including the hypothesis, execution, results, and what you learned. Focus on how your findings led to improved campaign performance.

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What strategies do you implement for targeting new customer segments?

Discuss specific strategies you've used for identifying and targeting new segments, such as market research, customer personas, or leveraging data analytics. Highlight how you've successfully expanded outreach.

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What do you consider when defining KPIs for a campaign?

Focus on how you align KPIs with business objectives and marketing goals. Discuss the importance of having clear, measurable targets that guide campaign performance evaluation and adjustments.

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How do you stay updated with the latest trends in digital marketing?

Share your strategies for staying current, such as following industry leaders, participating in webinars, or subscribing to relevant publications. This reflects your commitment to continuous learning and adaptation.

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Describe a challenging marketing problem you faced and how you solved it.

Provide a specific example highlighting the challenge, the steps you took to analyze the situation and implement solutions, and the positive outcome that resulted. This emphasizes your problem-solving abilities.

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How do you measure the success of your marketing campaigns?

Explain which metrics you consider most critical in evaluating success, such as conversion rates, lead quality, or ROI, and how you report these findings to stakeholders to make informed decisions.

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Why do you want to work at Huntress as a Senior Marketing Manager, Paid Digital?

Articulate your motivations for joining Huntress, connecting your skills and values with the company's mission to protect small businesses. Reflect on how you believe you can contribute to Huntress’s goals while also growing personally and professionally.

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Huntress enables IT providers and resellers to stop hidden threats that sneak past preventive security tools. Founded by former NSA Cyber Operators—and backed by a team of ThreatOps researchers—we help our partners protect their customers.

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BADGES
Badge ChangemakerBadge Future MakerBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Mission Driven
Rapid Growth
Customer-Centric
Rise from Within
BENEFITS & PERKS
Family Medical Leave
Maternity Leave
Paternity Leave
WFH Reimbursements
Flex-Friendly
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Education Stipend
Equity
Military leave
401K Matching
Paid Holidays
Paid Volunteer Time
Paid Time-Off
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$140,000/yr - $155,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 4, 2024

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