Lead Product and Content Marketing Associate, IXL

The Lead Product and Content Marketing Associate at IXL Learning plays a crucial role in shaping the marketing strategies of the company’s flagship product, IXL. This includes managing the go-to-market processes for new product releases, creating diverse marketing materials, and orchestrating campaigns aimed at both new and existing customers. The role also involves collaboration with various teams for seamless communication and project execution.

To qualify for the Lead Product and Content Marketing Associate position at IXL Learning, candidates typically need a BA/BS degree along with 6-9 years of solid marketing experience in a professional setting. Ideally, you should also have at least one year of people management experience and superb verbal and written communication skills. A passion for education or educational technology is beneficial.

At IXL Learning, the Lead Product and Content Marketing Associate will take charge of exciting projects such as developing and executing go-to-market strategies, launching new product features, creating marketing and content materials, and managing campaigns to engage with educators, parents, and students. There's a wide array of projects that require creativity and strategic thinking.

Key skills for the Lead Product and Content Marketing Associate position at IXL Learning include strong writing and communication abilities, project management skills, creativity, organizational prowess, and a genuine interest in education and edtech. Collaborating with teams and having the ability to juggle multiple deadlines are also essential for this role.

The salary range for the Lead Product and Content Marketing Associate role at IXL Learning is between $100,000 to $150,000, depending on experience, skills, and the geographical location. This competitive range reflects the company's commitment to hiring top talent in the EdTech industry.

IXL Learning promotes a culture of collaboration and idea-sharing, which directly supports the professional growth of its employees. In the Lead Product and Content Marketing Associate role, you'll have opportunities for mentorship, skill development, and participation in various cross-functional teams, allowing you to expand your knowledge and experience within the industry.

The work culture at IXL Learning is characterized by collaboration, respect, and diversity. Employees are encouraged to share ideas and innovate while working towards a common mission of impacting education positively. The environment fosters a sense of belonging and support, allowing you to thrive as a Lead Product and Content Marketing Associate.

When developing a go-to-market strategy, I focus on understanding the target audience, competitive landscape, and unique value propositions of the new product. I research and gather feedback from cross-functional teams to ensure alignment. This process typically involves creating detailed marketing plans that incorporate messaging, positioning, and comprehensive launch timelines.

Certainly! One noteworthy campaign I led involved launching a new feature targeted at educators. I used data-driven insights to tailor the messaging, crafted compelling content, and collaborated with the sales team for effective training. By monitoring key metrics, we achieved a significant increase in feature adoption amongst our existing users, demonstrating the campaign's success.

I prioritize effective time management by breaking down projects into smaller tasks, using project management tools, and setting realistic deadlines. Communicating regularly with team members helps ensure everyone is aligned and aware of priorities, which allows me to maintain high-quality output even in high-pressure situations.

Customer feedback is essential in shaping our marketing strategies. I always seek to understand the needs and pain points of our audience. By incorporating this feedback, I can tailor our messaging and content to resonate more closely with the target market, resulting in more effective engagement and increased user satisfaction.

To ensure alignment with brand voice and messaging, I maintain a comprehensive style guide and regularly communicate with key stakeholders. Before publishing any content, I review it against our brand values and mission to confirm it reflects our overall tone and resonates with our audiences.

I utilize various analytics tools to track key performance indicators (KPIs) such as engagement rates, conversion metrics, and user feedback. Regularly reviewing and interpreting this data allows me to assess a campaign's effectiveness and make data-driven adjustments where necessary.

I keep abreast of marketing trends by subscribing to industry newsletters, attending webinars, and following thought leaders in both marketing and edtech. Networking with professionals at conferences also provides valuable insights, which I can leverage in my work as a Lead Product and Content Marketing Associate.

I have extensive experience working with cross-functional teams across various departments such as sales, product management, and design. This collaboration has proven important in aligning marketing strategies with company goals. Effective communication and a willingness to understand different perspectives have been key elements in ensuring successful partnerships.

To engage diverse audience segments, I customize content and campaigns based on their unique needs and preferences. For educators, I emphasize educational impact, while for parents, I focus on the benefits their children receive. This involves using targeted messaging and channels to reach each group effectively.

My motivation in the education technology field stems from my passion for making an impactful difference in learners' lives. Knowing that my work can contribute to shaping education and helping students and educators thrive is incredibly rewarding. Joining IXL Learning aligns perfectly with this commitment to innovation and positive change.