Marketing at hyperexponential

We are building a marketing team that works in lock-step with wider hyperexponential. We operate in a market with a small number of exceptionally high-value stakeholders, and our go-to-market needs to mirror that… from curated events, pin-point ABM, brand awareness to relationship building throughout the funnel.

We also used to be our users - which means we care deeply about enabling and upskilling them. Having developed Pricing Decision Intelligence as a category, we are now obsessed with how we can best support practitioners to be great at their job.

Marketing is a trailblazing team at hyperexponential. It is vital that we stay one step ahead of the rest of the company, generating pipe ahead of time. This involves working at the tip of the speer when entering new markets, as well as maximising reach in existing core markets.

Your mission

Hot on the heels of our Series B funding round earlier this year we are looking to grow our team over in the US as we are on the path for hypergrowth success.

You will be the first member of the marketing team in the US with immense opportunity for growth.

This is a role perfect for someone with big ambitions, looking to forge a career in marketing by building experience across specialisms. You will responsible for supporting execution across our core campaigns, events, email, content and more - with unlimited opportunity for career development for a top performer who gets stuck in and embodies the hx values.

If you’re a results-oriented builder who thrives in an environment of change and agility, then we want to hear from you.

Position Overview

As Marketing Manager, and one of the first in the US team you will play a pivotal role in executing marketing tactics across various channels and functions, with a primary focus on the new US market. This role demands a strategic thinker with a hands-on approach, capable of collaborating across departments to drive cohesive and impactful marketing programs in turn determining the success of our core campaigns and overall brand awareness, pipeline generation, deal influence and customer retention.

Key Responsibilities:

1. Program Execution: Plan, coordinate, and execute marketing programs and tactics across multiple channels

2. Content Support: Support the content team in localising and building promotional plans for content including website copy, blog posts, social media posts, email newsletters, and promotional materials.

3. Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the US market. Utilize insights to inform marketing strategies and tactics.

4. Cross-Functional Collaboration: Work closely with internal teams such as Sales, Product Development, and Customer Success to align marketing initiatives with overall business objectives. Collaborate on cross-functional projects to drive integrated marketing efforts. Also ensuring close cross-collaboration within the marketing function to effectively project manage program launches with a data-driven mindset.

5. Performance Tracking: Monitor and analyze key marketing metrics and KPIs to assess campaign performance and optimize strategies for maximum effectiveness and ROI.

6. Brand Management: Ensure consistency and integrity of the brand across all marketing touchpoints. Uphold brand guidelines in all communications and materials.

7. Event Coordination: Assist in the planning and execution of events, trade shows, and conferences to enhance brand visibility and generate leads.

8. Relationship Management: Cultivate and maintain relationships with external vendors, agencies, and partners to support marketing initiatives and maximize resources.

Initial Deliverables

• Support event execution, taking full ownership of a cohort of events as soon as possible

• Start to build strategy for integrated marketing within the US pod

• Build community presence across our key personas

• Support sales and customer teams for in-region initiatives

• Liaise and support the team to build a localised plan for the region.

Persona

• You’re hands-on, creative and disciplined - you enjoy working at the big picture and detailed levels and are an execution machine

• You thrive in a varied and challenging environment, working across channels and teams and conducting many moving parts (and people!) to achieve the desired outcome

• You can work independently and can make decisions with minimal supervision

• You are hyper-organised with obsessive attention to detail

• You are always striving to improve and do the right thing, not the easy thing

Skills and Experience

• 1-2 years of experience in campaign, event or partner marketing for B2B SaaS

• Experience in B2B technology marketing with a keen understanding of the tech ecosystem and technical audiences

• Experience in developing, executing, and measuring the impact of multi-channel integrated programs

• Ability to manage and prioritise multiple projects in a fast paced environment

• Exceptional writing and verbal communication skills