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Senior Vice President of Programming

iHeartMedia Markets

                                                                             

Current employees and contingent workers click here to apply and search by the Job Posting Title.

                                                                             

The audio revolution is here – and iHeart is leading it!  iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service.  In fact, we have:

  • More #1 rated markets than the next two largest radio companies combined;

  • We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

  • iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;

  • We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;

  • iHeartRadio is the #1 streaming radio digital service in America;

  • Our social media footprint is 7 times larger than the next largest audio service; and

  • We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale.  As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. 

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity.  Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway.  At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

                                                                             

What We Need:

iHeartMedia Salt Lake City has an opening for a Senior Vice President of Programming (SVPP). This position requires a person with excellent leadership skills and a proven record of building and motivating high-performing teams. The successful candidate will possess the abilities to build and achieve ratings excellence and assist the sales department in revenue generation by utilizing iHeartMedia’s multiple platforms. The SVPP is a senior leader role responsible for managing the strategy and execution of the Salt Lake City market brands and increasing audience engagement for company broadcast (ratings growth), digital (uniques / streaming TSL growth), and live entertainment products (audience). The SVPP is ultimately responsible for the quality of the products in the market, and by extension, for protecting the station licenses. This role supports the Market President and the VP of Sales in driving revenue growth while developing & maintaining a market's station brand identities. The SVPP is expected to act as the Program Director for one or more brands within the Salt Lake City market. The SVPP is a senior member of the market's management team, and role models the values and operating principles of the company with programming staff and broader market employees. The SVPP reports to the Market President.

                                                                             

What You'll Do:

  • Oversight of Salt Lake City Programming.

  • Identify, develop, coach, and manage the Promotions staff, Digital leads, and On-Air Talent.

  • Analyze ratings and market research to grow the audience base – identify market risks/opportunities and ways to improve ratings.

  • Monitor and analyze competition and develop strategies to outperform competitors.

  • Work with Air Talent, Promotion leads, and Digital leads to drive audience engagement and build the market's brands across broadcast, digital, and live entertainment.

  • Work with On-Air Talent and Program Directors to ensure investment in original content for the digital platforms.

  • Assist in designing & executing live events in the market.

  • Support the Market President by leading the day-to-day management of programming operations in the market including (but not limited to); managing productivity, cost, technology, and production capabilities; and, protecting the station from FCC infringements of On-Air conduct.

  • Provide leadership and oversight for direct reports, including guidance and identifying development opportunities.

  • Drive results through your team and hold them accountable to business metrics & expectations, as well as ensure they support market sales efforts.

  • Execution of and contribution to central resources (e.g., programming an iHeart station, asking SVPP to call in Talent coaching, etc.).

  • Provide visible leadership and communications to the market.

  • Actively support the Market President and Vice President of Sales in driving revenue growth (e.g., supporting sales calls to provide brand/product support).

                                                                             

What You'll Need:

  • Experience in programming and digital brand management.

  • Understanding of the markets, listeners, and competitors to drive optimum ratings growth.

  • Understanding of industry trends and revenue drivers and an ability to create and develop a brand that engages audiences.

  • Strong organizational skills and an ability to multi-task while balancing multiple priorities.

  • Strong analytical, decision-making, and problem-solving skills.

  • A strong talent mindset – exceptional people management and team performance/coaching experience.

  • Knowledge of FCC rules and regulations. Proven ability to lead and execute in a fast-paced, active environment.

  • An undergraduate degree or appropriate combination of education & experience is required.

                                                                             

What You'll Bring:

  • Respect for others and a strong belief that others should do this in return

  • Demonstrated initiative and achievement-oriented leadership

  • Ability to manage several projects at a time

  • Growth mindset and desire for continued knowledge sharing and learning

  • Understanding of impact of your own decisions and decisions of your team

  • Strong business insights that contribute to resolving complex problems

  • Catalyst for new and innovative ideas

  • Ability to identify and support new opportunities for continued improvement across business

  • Ability to interact with individuals of all levels and maintain professional relationships

  • Strong relationships with other leaders with the ability to manage external business partners where appropriate

                                                                             

Location:

Salt Lake City, UT: 2801 S Decker Lake Dr, 84119

                                                                             

Position Type:                                                                                             

Regular

                                                                             

Time Type:

Full time

                                                                                 

Pay Type:

Salaried

                                                                                 

Benefits:

iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

  • Employer sponsored medical, dental and vision with a variety of coverage options

  • Company provided and supplemental life insurance

  • Paid vacation and sick time

  • Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing

  • A Spirit day to encourage and allow our employees to more easily volunteer in their community

  • A 401K plan

  • Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving

  • ​A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

                                                                             

We are accepting applications for this role on an ongoing basis.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

Our organization participates in E-Verify.  Click here to learn about E-Verify.

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What You Should Know About Senior Vice President of Programming, iHeartMedia

Join iHeartMedia as the Senior Vice President of Programming in vibrant Salt Lake City, UT! Here at iHeart, we lead the audio revolution, connecting with a staggering 90% of Americans every month. It's an exhilarating time to be in audio, and we're on the lookout for a visionary leader who can drive our programming strategies to new heights. As the SVP of Programming, you'll be the heart of our Salt Lake City market, responsible for overseeing all aspects of programming, from building dynamic teams to innovating audience engagement across multiple platforms. You’ll work directly with our talented on-air personalities and dedicated promotions team to not only analyze ratings but also to derive actionable insights that keep our brands at the forefront. Your leadership will be pivotal in supporting our Market President while developing strong market identities and ensuring compliance with FCC regulations. If you have a strong background in programming and digital brand management, along with a passion for leveraging insights to foster creativity and drive revenue growth, we encourage you to apply! Here at iHeartMedia, we pride ourselves on our inclusive culture—the more diverse our team, the better our engagement with the audiences we serve. We know that your unique experience may differ from the outlined qualifications, so if this role excites you, we want to hear from you! Let’s redefine the audio landscape together at iHeartMedia, where your ideas and leadership could shape the future.

Frequently Asked Questions (FAQs) for Senior Vice President of Programming Role at iHeartMedia
What are the key responsibilities of the Senior Vice President of Programming at iHeartMedia?

The Senior Vice President of Programming at iHeartMedia is primarily responsible for overseeing all programming in the Salt Lake City market. This includes developing, coaching, and managing team members to build high-performing units. Additionally, the SVP will analyze ratings data to grow audience engagement, strategize against competitors, manage station brand identities, and ensure compliance with FCC regulations. This role directly ties into driving revenue growth by collaborating closely with the Market President and VP of Sales.

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What qualifications are required for the Senior Vice President of Programming position at iHeartMedia?

Candidates for the Senior Vice President of Programming role at iHeartMedia should possess a strong background in programming and digital brand management. An understanding of market dynamics, industry trends, and the ability to lead high-functioning teams is essential. Experience in audience engagement and problem-solving, as well as familiarity with FCC regulations, will also be critical. An undergraduate degree or equivalent combination of experience is preferred.

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How does the Senior Vice President of Programming contribute to audience growth at iHeartMedia?

The Senior Vice President of Programming plays a crucial role in audience growth by analyzing market research and ratings to identify opportunities and risks. This position involves working with talented on-air personalities and the promotions team to create engaging content across broadcast and digital platforms. The SVP also oversees the execution of live events that help amplify brand presence, ultimately driving ratings and audience engagement in the Salt Lake City market.

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What skills are essential for success as the Senior Vice President of Programming at iHeartMedia?

Success in the Senior Vice President of Programming role at iHeartMedia hinges on strong leadership skills, excellent communication, and decision-making abilities. Candidates should demonstrate analytical skills to assess market trends and audience behaviors effectively. Creativity in program development, along with strong organizational skills to manage multiple priorities, will also be vital. A talent mindset focused on team management and mentorship is crucial for fostering an effective workplace.

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What is the company culture like at iHeartMedia for the Senior Vice President of Programming?

iHeartMedia promotes a vibrant and inclusive company culture for the Senior Vice President of Programming. Emphasizing collaboration, curiosity, and respect, the company values diverse perspectives and encourages innovative ideas. Team members are supported in their professional growth while contributing to a shared mission of connecting communities through audio. The workplace embodies a supportive atmosphere where all employees are empowered to make a difference.

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Common Interview Questions for Senior Vice President of Programming
How would you approach creating a programming strategy for the Salt Lake City market at iHeartMedia?

To create a programming strategy, I would first analyze the existing audience demographics, preferences, and competitive landscape. Then, I would develop content that resonates with the community’s interests while ensuring alignment with iHeartMedia's brand values. Continuous collaboration with on-air talent and teams would be essential to implement innovative programming that drives audience growth.

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Can you describe a past experience where you successfully increased audience engagement?

In my previous role, I implemented data-driven strategies focusing on audience feedback and trend analysis to revamp our programming lineup. By introducing interactive segments and live listener events, we saw significant growth in listener engagement metrics, demonstrating how tailored content can resonate effectively with the audience's interests.

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What methods would you use to evaluate the performance of programming initiatives?

To evaluate programming performance, I would utilize a combination of quantitative data, such as ratings reports and digital statistics, alongside qualitative feedback from audience surveys. Cross-referencing these metrics will help identify strengths and areas for improvement, enabling ongoing optimization of our programming efforts.

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How do you prioritize team development within a programming role?

Prioritizing team development involves fostering an environment of growth and providing continuous learning opportunities. I believe in regular coaching sessions, performance reviews, and open communication to help team members identify their strengths and areas for advancement, ultimately enhancing team performance and overall productivity.

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What strategies would you employ to manage competition effectively?

To manage competition effectively, I would conduct thorough market analysis to identify competitors' strengths and weaknesses. Employing innovative content programming and audience engagement strategies, along with leveraging iHeartMedia's various platforms, would allow us to differentiate our offerings and capture larger audience segments.

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Can you provide an example of how you foster creativity within a programming team?

Fostering creativity begins with creating a safe space for sharing ideas. I initiate brainstorming sessions where everyone can contribute without judgment. Furthermore, encouraging team members to explore new concepts, attend industry events, and collaborate with cross-functional teams often leads to fresh and innovative programming ideas.

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What role does data play in your decision-making process as a programming leader?

Data plays a crucial role in my decision-making as it helps to guide strategic programming directions. I rely on ratings, listener feedback, and market trends to inform our content creation, ensuring we align with audience preferences and maximize engagement. With data-driven insights, we can continuously adapt our strategies to optimize success.

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How would you ensure compliance with FCC regulations while managing programming?

Ensuring compliance with FCC regulations requires a thorough understanding of the rules and regular training for all programming staff. I would implement a checklist for content review and conduct regular audits to minimize potential violations. Clear communication about compliance expectations is vital to upholding the legal standards in broadcasting.

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Describe a time when you had to resolve a conflict within your team.

In a previous setting, two team members had conflicting ideas about a new programming direction. I facilitated a meeting where each party could present their views and discuss potential impacts constructively. This helped mediate their differences and ultimately led to a collaborative solution that incorporated both perspectives, benefiting the team and the project.

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What excites you most about the role of Senior Vice President of Programming at iHeartMedia?

What excites me most about the SVP role at iHeartMedia is the opportunity to lead in such an innovative and dynamic industry. Being part of a company that not only influences millions of listeners but also embraces diversity and creativity is incredibly motivating. I am eager to drive programming excellence that resonates with diverse audiences across all platforms.

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Full-time, on-site
DATE POSTED
April 7, 2025

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