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Senior Product Marketing Manager

impact.com is the world’s leading partnership management platform. We are seeking a Senior Product Marketing Manager to lead product commercialization and marketing strategies across teams.

Skills

  • Product Marketing Experience
  • Strong Communication Skills
  • Project Management
  • Market Research Skills
  • Storytelling

Responsibilities

  • Serve as a market and product expert
  • Understand customer and market to drive adoption
  • Collaborate with multiple teams for product success
  • Create enablement communications
  • Conduct competitive intelligence research

Education

  • Bachelor's degree in Marketing or related field
  • Professional certifications in marketing (preferred)

Benefits

  • Casual work environment
  • Flexible work hours
  • Unlimited PTO policy
  • 6 month maternity/paternity leave
  • Medical Aid and Provident Fund
To read the complete job description, please click on the ‘Apply’ button
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CEO of impact.com
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Dave Yovanno
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Average salary estimate

$115000 / YEARLY (est.)
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$100000K
$130000K

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What You Should Know About Senior Product Marketing Manager, impact.com

At impact.com, we are searching for a Senior Product Marketing Manager to join our vibrant team in Cape Town! If you are someone who has a knack for storytelling and a passion for technology, you’ll fit right in. This role is exciting as you will be the go-to person for product commercialization across multiple squads, ensuring that our platform resonates with the needs of our customers. You will dive deep into our competitive landscape to position impact.com as the premier partnership management platform. As the voice of the customer, you'll shape our product narratives and drive strategies that result in successful go-to-market campaigns. Collaboration is key; you'll be partnering with different teams—including sales, marketing, and product management—to ensure that our innovations reach the eyes and ears of users effectively. The position allows you to flex all your marketing muscles in a fast-paced environment and navigate cross-functional needs to prioritize initiatives wisely. If you're ready to contribute to a culture where your opinions are valued and your expertise is recognized, impact.com is the place for you! Explore the possibilities with us and help drive the future of partnership marketing!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at impact.com
What responsibilities does a Senior Product Marketing Manager at impact.com have?

As a Senior Product Marketing Manager at impact.com, you will serve as a market and product expert, helping to establish our platform as a leader in partnerships. Your role will include developing product value propositions, driving go-to-market release readiness, and ensuring clear communication of new platform features to customers. You’ll be involved in internal readiness, external product communications, and collaborating with various teams to guarantee the success of product commercialization.

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What qualifications are required for the Senior Product Marketing Manager role at impact.com?

To qualify for the Senior Product Marketing Manager position at impact.com, you should have a solid background in product marketing, preferably in the SaaS or technology sectors. You should possess strong communication skills and project management abilities. Additionally, having a deep understanding of performance marketing, influencer marketing, and customer referral marketing is highly beneficial. Experience in leading cross-functional teams and a passion for technology will also set you apart.

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How does impact.com ensure professional growth for its Senior Product Marketing Managers?

impact.com is dedicated to the professional growth of its Senior Product Marketing Managers through various training and development programs. We prioritize learning advanced partnership automation products and offer unlimited PTO to ensure a positive work-life balance. Additionally, employees receive support for certifications such as the Free Affiliate & Partnerships Industry Fundamentals Certification, which can augment your skills and career opportunities.

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What makes the Senior Product Marketing Manager role at impact.com exciting?

The Senior Product Marketing Manager position at impact.com is thrilling because you will be at the forefront of shaping the narratives around our innovative products. You will have the opportunity to work collaboratively with multiple teams, implement your marketing strategies, and drive customer adoption all while being part of a casual and flexible work environment. Your contributions will directly influence the success of our platform, making a significant impact in the partnership space.

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What does the work environment look like for the Senior Product Marketing Manager at impact.com?

At impact.com, our work environment promotes casual professionalism, allowing you to work from home with flexible hours. We recognize the importance of maintaining a positive work-life balance, which is why we offer unlimited PTO, 6 months of paternity/maternity leave, and support for training and development. Our team enjoys a collaborative and innovative atmosphere where ambition and curiosity are celebrated.

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Common Interview Questions for Senior Product Marketing Manager
Can you describe your approach to product commercialization as a Senior Product Marketing Manager?

When discussing your approach to product commercialization, highlight your strategy for understanding customer needs and market dynamics. Discuss how you gather insights from various teams, leverage competitive intelligence, and create go-to-market strategies that drive adoption and engagement.

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How do you ensure that the Voice of the Customer is represented in your product narratives?

Ensure you articulate your methods for gathering customer feedback, conducting surveys, and engaging in conversations with users. Explain how these insights shape your product narratives and guide messaging that resonates with customers' needs and expectations.

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What strategies do you employ to drive user adoption and engagement of new features?

Discuss your tactics for educating users about new features, such as creating engaging release notes, informative videos, and live product walkthroughs. Emphasize the importance of collaboration with customer success teams to ensure users are fully supported in adopting new features.

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How do you prioritize tasks and projects in a fast-paced work environment like impact.com?

Talk about your project management skills, highlighting how you establish clear objectives and deadlines, evaluate urgency versus importance, and adapt to shifting priorities. Mention the use of collaboration tools to keep all stakeholders aligned.

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How do you measure success in your product marketing initiatives?

Describe how you set measurable goals for your product marketing campaigns, such as user adoption rates, revenue growth, and customer feedback metrics. Discuss how you analyze these data points to refine future marketing strategies.

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What role does competitive analysis play in your marketing strategy?

Elaborate on how you conduct regular competitive analyses to identify trends, strengths, and weaknesses of competitors. Discuss how this information informs your positioning and helps you craft compelling value propositions.

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Can you share an example of a successful product marketing campaign you've managed?

Share a specific example that highlights the campaign's objectives, the strategies you implemented, and the measurable results achieved, such as increased user adoption or enhanced customer satisfaction rates. Emphasize what you learned from the experience.

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How do you adapt your messaging for different audiences within your target market?

Discuss your methods for segmenting your audience and tailoring messages based on their unique needs and pain points. Highlight the importance of conducting research to understand different personas and creating specific messaging that resonates with each.

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What tools and technologies do you leverage for product marketing success?

Discuss the various tools you use, such as marketing automation software, CRM systems, analytics tools, and content management systems. Explain how these tools help you streamline processes, analyze data, and enhance communication.

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How do you stay updated on trends and changes in the product marketing landscape?

Explain your commitment to continuous learning through industry publications, webinars, and networking events. Mention how you actively engage with peers and follow industry leaders to stay informed about new tactics and emerging trends.

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At impact.com, we believe in the power of science and technology to create transformational growth: in our customers, in our company, and in ourselves. And we are in business to create impact through partnerships. Our mission is to deliver disrupt...

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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$100,000/yr - $130,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 13, 2025

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