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Industry Strategist Director

Acxiom’s Global Data & Identity Product organization is looking for an Industry Solutions Director to be part of the go-to-market strategy for our direct to brand business. We are looking for a forward-thinking individual, with experience in architecting and commercializing complex data and identity solutions. The Industry Solutions Director will implement strategy, go-to-market tactics as well as pricing and will interface with distinct sales and client management functions to launch new offerings as well as support sales and upsell. The ideal candidate is passionate about strategy, communications and designing cutting-edge data and identity solutions for the world’s largest marketers and publishers. This role is focused on the US. The right candidate can work remotely.
We need:
  • A proven track record of strategy and solutions across data and identity
  • Hands-on experience with people-based data and identity in both mar tech and ad tech
  • Ability to craft presentations that simplify complexity to highlight benefits & ROI
  • Ability to play a central role in large pitches and client presentations
  • Ability to delve into the technical details of products as a part of the solutioning process
  • Experience managing pricing models for data and identity products
  • Ability to interface with product leadership to drive the evolution of our offerings
  • Engagement with sales leaders to support account planning, qualification, and pipeline management
  • Experience shepherding product launches
  • Executive communication and stakeholder management skills
  • Desire to engage with the ecosystem and ability to provide market-facing leadership
You will:
  • Report directly to the Senior Director Industry Strategist
  • Play a central role in key pitches and client presentations
  • Drive product positioning and communications strategy in partnership with product leaders
  • Share a perspective on the future of data and identity to foster innovation across client relationships
  • Collaborate closely with the delivery function
  • Represent Acxiom’s Identity strategy at industry events
What you will need:
  • Degree in business, marketing, or a technical discipline
  • Over a decade of subject matter expertise across marketing data, identity and analytics
  • Experience with market leaders in data and identity across CRM and media
  • Strategic and critical thinking skills to discern and react to emerging market needs
Who is Acxiom?
We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We’re one of the marketing industry’s most experienced, respected, and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.
We believe that Diversity spurs innovation, and we love it! It’s more than the color of our skin or our gender – it’s the combination of unique qualities that make each and every one of us special. Through our inclusion programs and our community outreach efforts, we want Acxiom to be a place where you feel like you belong.
#GD17
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice
here
.
Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact
recruit@acxiom.com
.

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DATE POSTED
June 23, 2023

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