Influencer Marketing Manager

Fully Remote

Freelance

12 Months

Within a Couple Weeks

$84 - $94 / Hr

Our social media giant client seeks an Influencer Marketing Manager to join their team in this 12 month freelance role!

This role will be 100% remote, but you must be based in the following approved location(s):
San Francisco Bay Area
Baltimore, MD
Boston, MA
Houston, TX
Los Angeles, CA
San Diego, CA

The Influencer Marketing Manager will be responsible for the following:

Develop and implement comprehensive influencer marketing strategies aligned with AR marketing and business objectives; drive buy-in and alignment with cross functional teams

Insert AR consumer brand into culture, building out tailored influencer marketing strategies and programs and exploring new tactics and platforms to reach audiences.

Work cross-functionally to create insightful briefs drawing on different sources of insight and knowledge to create influencer campaigns and content which amplify and work in tandem with paid media activity, driving increased engagement and lifts in brand and product adoption measures.

Collaborate with cross-functional teams in marketing and comms to integrate influencer programs with broader marketing and/or communication plans and activity; specifically partner with channels teams to coordinate the most effective mix of paid, earned and owned channels to achieve the defined adoption and sentiment goals.

Partner with Marketing, Comms, Insights, Data Science teams to track and analyze influencer marketing program performance, delivering data-driven results, insights and opportunities for optimization

Partner with, educate and influence external business partners to drive successful outcomes

Monitor and harness industry trends, staying up to date on emerging platforms, shifts in the creator and influencer landscape, competitive activity and channel best practices

Manage influencer program budgets, ensuring effective allocation and return on investment within the channel

The ideal Influencer Marketing Manager should possess the following:

8+ years of relevant work experience

Consumer facing marketing experience

Experience working with lifestyle fashion, travel, retail brands, or tech