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Multimedia Content Creator

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

The Role:

We are looking for a dynamic and creative Content Creator to join our Cityscape team, working across the full portfolio (covering Egypt, Qatar, Bahrain, and other regions). This hybrid role is perfect for someone with a passion for real estate, storytelling, and digital content creation. You will be responsible for crafting engaging content that nurtures audiences, drives attendance and sponsorship, and enhances brand reputation.

Key responsibilities: 

Content creation - video & visual

  • Capture, edit, and produce short-form videos using a mobile device for social media and event coverage
  • Conduct on-site interviews and transform them into engaging video content
  • Develop visually compelling, story-led content that highlights community voices across Cityscape and WIRE
  • Design branded content assets for social media, presentations, and digital campaigns using Canva or Adobe

Content planning & publishing

  • Produce a variety of content formats including videos, graphics, social posts, and presentations
  • Plan, schedule, and publish content across social media, websites, and newsletters
  • Maintain content consistency across platforms in line with brand guidelines
  • Repurpose long-form, event-based, or evergreen content into bite-sized, channel-ready formats
  • Refresh and adapt content for relevance across different markets and campaigns

Collaboration & community

  • Work closely with marketing, content, and event teams to align content with campaign goals
  • Liaise with partners, speakers, and stakeholders to collect insights, quotes, and creative assets
  • Support community storytelling or '' Turn community insights /events into engaging social content that resonates with our audience.

Performance & optimisation

  • Monitor content performance metrics to improve engagement, reach, and content strategy

Qualifications

Key skills and qualifications:

  • Proven experience in content creation (presentations, social media, video, and imagery).
  • Social media savvy with a strong understanding of platform algorithms and best practices.
  • Proficiency in basic video editing and graphic design (e.g., Canva, Adobe Spark, or similar tools).
  • Excellent storytelling skills with the ability to create engaging narratives.
  • Strong communication skills and ability to conduct interviews.
  • Ability to work independently and manage content calendars.
  • Fluent in English and Arabic (preferred).

Personal attributes:

  • Creative and innovative mindset
  • Proactive and self-motivated
  • Detail-oriented with strong organizational skills
  • Adaptable and open to feedback

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too.
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
  • Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
  • A comprehensive company funded private medical insurance with international coverage.
  • A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
  • Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
  • Recognition for great work, with global awards and kudos programmes.
  • As an international company, the chance to collaborate with teams around the world. 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

What You Should Know About Multimedia Content Creator, Informa Group Plc.

Are you a creative storyteller with a passion for multimedia content? Informa Markets is seeking a dynamic Multimedia Content Creator to join our Cityscape team at our Cairo Festival City Business Park office in New Cairo, Egypt. In this hybrid role, you will dive into the exciting world of real estate, creating engaging content across our portfolio, which covers not just Egypt but extends to Qatar, Bahrain, and beyond. Your day-to-day would involve capturing and editing short-form videos with your mobile device for social media and event highlights, conducting interviews that you’ll transform into visually appealing stories, and collaborating with our marketing and event teams. You'll also be hands-on with content planning and publishing—from producing social posts and graphics to maintaining brand consistency as you repurpose long-form content into bite-sized, engaging formats. If you're someone who thrives on creative collaboration, has a keen eye for design, and is fluent in both English and Arabic, then this role could be your perfect fit! Join us and unleash your creativity in an environment that values innovative thinking and community engagement. At Informa, we believe that a fulfilling job is one that allows you to collaborate, learn, and make an impact, so come be a part of our team!

Frequently Asked Questions (FAQs) for Multimedia Content Creator Role at Informa Group Plc.
What responsibilities does the Multimedia Content Creator have at Informa Markets?

The Multimedia Content Creator at Informa Markets plays a pivotal role in crafting engaging multimedia content that drives attendance and enhances brand reputation. Responsibilities include capturing and producing short-form videos, conducting on-site interviews, creating visually appealing graphics and social media posts, and planning content across various platforms.

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What skills are required for the Multimedia Content Creator position at Informa Markets?

To excel as a Multimedia Content Creator at Informa Markets, candidates should have proven experience in content creation, proficiency in video editing and graphic design tools like Canva or Adobe Spark, excellent storytelling abilities, and a strong understanding of social media algorithms. Fluency in English and Arabic is preferred.

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What kind of content does the Multimedia Content Creator produce at Informa Markets?

The Multimedia Content Creator produces a diverse range of content, including short-form videos for social media, graphics, social media posts, and presentation materials. They also repurpose long-form content into channel-ready formats while ensuring consistency with brand guidelines across platforms.

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What kind of experience is preferred for the Multimedia Content Creator role at Informa Markets?

Informa Markets prefers candidates with a solid background in multimedia content creation, particularly in video production and graphic design. Experience in handling social media platforms and campaigns, along with a demonstrated ability to create engaging narratives, is essential for this role.

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How does Informa Markets support the professional development of Multimedia Content Creators?

Informa Markets supports the professional development of Multimedia Content Creators through bespoke training and learning opportunities, access to thousands of courses on LinkedIn Learning, and encouragement for internal job moves, fostering a culture of growth and career progression.

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Common Interview Questions for Multimedia Content Creator
What is your process for creating engaging multimedia content?

When discussing your process for creating multimedia content, it's beneficial to outline your creative steps clearly. Mention how you start with research, conceptualization, and storyboarding, and then transition to production, editing, and publication. Emphasize collaboration with teams and how you respond to audience feedback to refine your content.

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How do you ensure that your content aligns with brand guidelines?

To ensure content aligns with brand guidelines, it's important to familiarize yourself with the brand’s core values and voice. Mention methods like checking established templates, maintaining a consistent tone across different content types, and regularly consulting with the branding team for feedback to keep your work aligned.

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Describe a time you had to adapt content for different audiences.

When asked about adapting content for different audiences, share a specific example that illustrates your flexibility and understanding of audience needs. Explain how you tailored the messaging, design, and platform usage to resonate more effectively with each audience segment, and highlight the positive outcomes.

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What tools do you use for video editing and graphic design?

In your answer, discuss the specific tools you are proficient in, such as Adobe Premiere Pro for video editing or Canva for graphic design. Emphasize your ability to use these tools creatively to produce high-quality content, especially in fast-paced environments, and your willingness to learn new technologies as needed.

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How do you measure the success of your content?

To answer this question, discuss the specific metrics you track, such as engagement rates, views, shares, and conversions. Mention how you analyze these metrics to evaluate content performance and make data-driven decisions for future content strategies.

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Can you give an example of a successful multimedia campaign you worked on?

When describing a successful multimedia campaign, detail your role and the strategies you employed. Highlight the objectives, the creative process, collaborative efforts, and what metrics indicated its success. Focus on the lessons learned and how you applied this experience to future projects.

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How do you handle tight deadlines in content creation?

In responding to this question, emphasize your organizational skills and time management strategies. Discuss how you prioritize tasks, communicate with team members for clarity, and remain focused under pressure to deliver high-quality content on or before deadlines.

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What storytelling techniques do you find most effective in multimedia content?

Share specific storytelling techniques you utilize, such as emotional engagement, narrative arcs, or incorporating user-generated content. Explain how these techniques help to forge connections with the audience, drive engagement, and achieve the content goals.

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How do you stay updated on the latest trends in multimedia content?

When discussing how you stay updated, highlight your engagement with industry blogs, social media forums, podcasts, and webinars. Mention your commitment to continuous learning and adapting new trends into your content creation process to remain relevant and impactful.

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What role does feedback play in your content creation process?

Explain how feedback is vital in your content creation process, helping to refine and enhance your work. Discuss how you actively seek constructive criticism from peers and use audience feedback to make informed adjustments to improve content effectiveness.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, hybrid
DATE POSTED
April 21, 2025

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