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Sales Manager - Data Center World Event (US, Remote) - job 1 of 2

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses.

Job Description

Are you an individual contributor sales superstar ready to take the next step in your career in the thriving data center market? Do you thrive on building new relationships and driving complex sales processes? Do you have the heart of a hunter and the soul of a strategist? Join the technology market’s leading company and prestigious Data Center World event brand.

Informa Tech is seeking the next great event sales professional to join us as we expand the Data Center World event team. You will have amazing success at Informa Tech if you are a motivated team player with long-term growth and development aspirations. Please apply if you are ready to jump in and start contributing right away on one of our most high-profile brands in the fast-paced and fast-growing Data Center market sector. With a focus on growth, new business, and expanding the customer base, this community is poised for an amazing year in 2025 and beyond. Data Center World is the #1 North American event in the market and attracts high quality operations, facility and IT Data Center decision makers. 

The Sales Manager will sell exhibit space and sponsorships at the Data Center World event (April 2025 in Washington D.C.) to customers within an assigned US-based territory. The sales manager can uplevel their conversations with a portfolio that includes digital products such as Data Center World. They will capitalize on the growth potential of the brand by selling comprehensive marketing packages to new and existing clients. With an emphasis on both account management, prospect qualifying & research, and new business growth, this position is ready for a driven salesperson to have outstanding success.

Who You Are:

  • A motivated team player with a passion for the data center market trends and market impact, which is experiencing strong growth due to AI driving the need for capacity and energy management/efficiency
  • A proven sales superstar ready for the next step
  • Thrives on building new relationships and driving complex sales
  • A strategic thinker with a "hunter's mentality"

Why This Opportunity is Strong:

  • Join the prestigious Data Center World brand, a leader in the market
  • Be part of a passionate, smart, and driven team at Informa Tech
  • Contribute immediately to a high-profile brand in a fast-paced and high-growth industry
  • Help grow a community poised for a strong year in 2025 and beyond

Job Responsibilities:

  • Sell exhibit space, sponsorships, and digital products 
  • Develop and manage a territory for maximum sales success
  • Utilize Salesforce.com for efficient territory and pipeline management
  • Strategically partner with existing clients and actively prospect for new ones
  • Create compelling proposals that meet client objectives
  • Build strong relationships through calls, meetings, and industry events
  • Consistently exceed sales goals

Qualifications

  • Proven sales experience (3-5 years) managing territory, acquiring new business, and handling existing accounts.
  • BA/BS degree or equivalent required.
  • Strong work ethic with a desire to succeed and a competitive spirit.
  • Proven sales process expertise including prospecting, pipeline building, proposals, negotiations, and presentations to decision-makers.
  • Exemplary customer service with a focus on honesty and integrity.
  • Excellent communication skills (written and verbal) for teamwork.
  • Proficiency in Salesforce.com (or similar CRM) and Microsoft Office (particularly PowerPoint and Outlook).
  • Prior B2B media/event sales experience (especially technology market and exhibit space).
  • Experience with consultative selling for complex accounts.
  • Knowledge of tech events and media markets
  • Experience partnering with internal experts for content and subject matter.

Job Expiration: December 19, 2024.
Salary: $67k to $85k, plus commission.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount 
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs 
  • As an international company, the chance to collaborate with teams around the world       

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Average salary estimate

$76000 / YEARLY (est.)
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$67000K
$85000K

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What You Should Know About Sales Manager - Data Center World Event (US, Remote), Informa Group Plc.

Are you an ambitious Sales Manager looking to thrive in the booming data center market? Join Informa Tech’s prestigious Data Center World event team, where your exceptional sales skills can drive meaningful business growth! Informa Tech is a leader in connecting professionals through events, digital platforms, and outstanding educational programs, so this is the perfect opportunity for a sales superstar like you! As the Sales Manager for the Data Center World event, taking place in April 2025 in Washington D.C., you’ll be responsible for selling exhibit space, sponsorships, and showcasing our premium digital products. Your role will focus on managing a territory to maximize sales, proactively reaching out to new clients while nurturing existing relationships. By collaborating with a dynamic team and leveraging Salesforce for efficient territory management, you’ll create compelling proposals that resonate with our clients. Success in this role means consistently exceeding sales goals while helping our community of data center professionals expand their networks and knowledge. With an emphasis on strategic thinking, relationship-building, and account management, you’ll take center stage in a fast-growing industry. If you have a strong work ethic, excellent communication skills, and a love for technology, this could be the step you’ve been waiting for in your sales career!

Frequently Asked Questions (FAQs) for Sales Manager - Data Center World Event (US, Remote) Role at Informa Group Plc.
What are the responsibilities of the Sales Manager at Informa Tech?

The Sales Manager at Informa Tech will primarily be responsible for selling exhibit space and sponsorships for the Data Center World event, managing an assigned US territory. This includes prospecting new clients, actively engaging with existing accounts, and creating proposals to meet client needs. Additionally, they will utilize Salesforce for efficient sales pipeline management and cultivate relationships throughout the sales process.

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What qualifications does Informa Tech look for in a Sales Manager?

Informa Tech seeks a Sales Manager with 3-5 years of proven experience in sales, particularly in B2B, technology events, or media sales. A BA/BS degree or equivalent is required, along with strong communication skills, a competitive spirit, and proficiency in CRM tools like Salesforce. Candidates should also demonstrate consultative selling experience and knowledge of tech events and the media market.

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What is the working environment like for the Sales Manager at Informa Tech?

At Informa Tech, the working environment is highly collaborative and supportive. The culture promotes flexibility, allowing team members to thrive while contributing to high-impact projects. The team enjoys a variety of social activities, community engagement initiatives, and establishes connections across the globe—all underpinned by a strong commitment to diversity and inclusion.

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What opportunities for career development does Informa Tech offer to the Sales Manager?

Informa Tech offers extensive opportunities for career development, including bespoke training programs, access to thousands of courses through LinkedIn Learning, and support for internal job moves. The company emphasizes personal growth and mentorship, ensuring that Sales Managers have the resources needed to advance their careers.

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How does the Sales Manager contribute to the success of the Data Center World event?

The Sales Manager plays a vital role in the success of the Data Center World event by driving revenue growth through the sale of exhibit space and sponsorships. They engage with key players in the data center sector, foster relationships, and provide valuable marketing insights which ultimately enhance the event's stature in the industry.

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Common Interview Questions for Sales Manager - Data Center World Event (US, Remote)
Can you describe your sales process as a Sales Manager?

When discussing your sales process, emphasize the importance of research and understanding the needs of your clients. Detail how you prospect new leads, follow up thoroughly, qualify prospects, and ultimately craft compelling proposals. Illustrating a structured approach while also highlighting any flexible thinking when adapting to client needs can make for an impressive response.

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How do you handle objections from clients?

Discuss your approach to handling objections by emphasizing active listening and empathy. Mention how you establish trust with clients before addressing their concerns directly, and use those opportunities to provide tailored solutions to their specific issues. Sharing a personal success story where you turned an objection into a sale can strengthen your answer.

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What strategies do you use for managing your sales territory?

When asked about managing your sales territory, highlight the use of CRM tools like Salesforce to track interactions and pipeline status. Discuss how you prioritize accounts based on potential value and develop a systematic approach for outreach, follow-ups, and relationship-building, ensuring no leads fall through the cracks.

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How do you keep up with trends in the data center market?

To stay up-to-date with trends, mention resources such as industry publications, attending relevant conferences, and networking with other professionals in the field. Sharing key insights you've gained from these activities will show your commitment to being knowledgeable and proactive in the rapidly evolving tech landscape.

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What is your experience with consultative selling?

In your response, define consultative selling as focusing on solving clients' problems rather than just pushing a product. Provide examples of how you've successfully applied this method to understand clients' needs deeply and offer tailored solutions, leading to strong results and customer satisfaction.

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How do you prioritize your clients and leads in your territory?

Discuss your methodology for categorizing clients based on factors like revenue potential, current engagement level, and urgency of needs. Explain serving high-value accounts while ensuring to maintain relationships with smaller clients, as they may offer growth opportunities in the future.

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What do you consider the most important qualities for a sales professional?

Enumerate qualities like persistence, adaptability, strong communication skills, and the ability to build trust. Illustrate with examples from your experience how these qualities have helped you succeed in previous sales roles, particularly in challenging times.

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Can you provide an example of a successful sales campaign you've led?

Outline the context of the campaign, your role in strategizing, and how you executed it. Be ready to discuss key results, such as revenue generated or new clients acquired, as well as lessons learned that could apply to future campaigns.

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How do you differentiate yourself from other sales professionals?

Identify strengths such as your unique approach to relationship building or your in-depth knowledge of the data center industry. Sharing how those strengths benefit clients can show potential employers what sets you apart in a competitive sales landscape.

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How do you envision the role of technology in sales?

Discuss the growing importance of technology in streamlining sales processes, enhancing data analysis, and facilitating customer relationship management. Share your experiences with specific tools that have helped you perform better and your thoughts on embracing emerging technologies to further improve sales strategies.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, remote
DATE POSTED
December 5, 2024

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