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Senior Staff Writer, MD+DI - job 2 of 2

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

The Informa Markets - Engineering group is seeking a Senior Staff Writer to create high-quality, compelling, and targeted content for its industry-leading Medical Device + Diagnostic Industry (MD+DI) B2B media brand.

The ideal candidate has experience writing for business-to-business media, and ideally some knowledge of or experience covering the medtech/medical device or a related industry. The candidate thrives on producing compelling, originally reported content in a fast-paced environment. This person is adept at creating high-impact, original content that connects the dots around industry trends; keeps our readers apprised of new technology and industry developments; generates website traffic; and drives engagement. The right candidate must have creativity to brainstorm story ideas and execute them on daily, weekly, and monthly deadlines. They must be willing to experiment with new storytelling formats and use data to inform coverage.

You are accountable for:

  • Conducting research, interviewing industry sources, writing stories, and editing contributed content related to medical device design, manufacturing, regulatory, and business topics. 
  • Brainstorming, pitching, developing, and executing features, news analysis, and news briefs.
  • Going beyond the press release to provide informed analysis and/or insight in every article. Providing real value to readers and content that other outlets aren’t offering.
  • Covering trends in medical device design and manufacturing, with an emphasis on innovation in materials, components, equipment, and manufacturing processes.
  • Producing slideshows, infographics, videos, and other multimedia content to engage readers beyond the written word.
  • Adapting and creating content for social media.
  • Optimizing content to ensure search engine discoverability.
  • Measuring, monitoring, and optimizing content effectiveness using web and social media analytics.
  • Assisting with building and editing of e-newsletters as required.
  • Attending and producing content from live events.
  • Completing additional assignments and tasks as required.

Qualifications

  • 5+ years relevant editorial/reporting/journalism experience; b2b-focus and/or coverage of medtech market a major plus.
  • Experience pitching, developing, and producing high-value content for a fast-paced media organization.
  • Strong interviewing, editing, writing, communication, and organizational skills.
  • Demonstrated ability to generate high-quality, click-worthy editorial content and drive traffic.
  • Familiarity with web content management systems, basic SEO principles, web analytics, social media, and standard journalistic best practices.
  • Flexibility, adaptability, and ability to reprioritize focus and workload based on shifting business needs.
  • Ability to meet daily, weekly, and monthly deadlines.
  • Ability to travel to industry events and team meetings.
  • Bachelor’s degree in Journalism, English, Communications, or other relevant field (or equivalent on-the-job experience); engineering degree or background a big plus.

Additional Information

The salary range for this role is 70k-74k depending on experience. 

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Average salary estimate

$72000 / YEARLY (est.)
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$70000K
$74000K

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What You Should Know About Senior Staff Writer, MD+DI, Informa Group Plc.

Are you a wordsmith with a knack for storytelling and a passion for the medical device industry? Informa Markets is on the lookout for a Senior Staff Writer for its Medical Device + Diagnostic Industry (MD+DI) brand, located in sunny Santa Monica, CA. This role is not just about writing; it’s about crafting high-quality, compelling, and targeted content that resonates with industry professionals. You’ll dive deep into research, conduct insightful interviews, and turn technical information into engaging narratives. We want someone who thrives in a fast-paced environment, can think critically about industry trends, and transforms complex subjects into easily digestible content. You’ll brainstorm innovative story ideas, and critically engage with topics like regulatory changes and cutting-edge technology. Your creativity will shine through as you produce everything from articles to multimedia content, and you’ll be pivotal in optimizing our content for search engines. A background in journalism or communications, along with at least 5 years of relevant experience, is essential. If you’re ready to make a significant impact on an influential platform and work with a dynamic team, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Staff Writer, MD+DI Role at Informa Group Plc.
What are the primary responsibilities of a Senior Staff Writer at Informa Markets?

The Senior Staff Writer at Informa Markets is responsible for producing high-quality, original content tailored to the medical device industry. This includes conducting research, interviewing industry experts, and developing features that go beyond conventional coverage. The role emphasizes creating compelling narratives around trends in medical device design and manufacturing while engaging in multimedia storytelling.

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What qualifications do I need to apply for the Senior Staff Writer position at MD+DI?

To be considered for the Senior Staff Writer role at MD+DI, candidates should ideally have a Bachelor’s degree in Journalism, Communications, or a related field, along with 5+ years of editorial or reporting experience. Familiarity with the medtech industry and a strong grasp of web content management and SEO principles are also highly valued.

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How does Informa Markets support the career development of their Senior Staff Writers?

Informa Markets is committed to career development and growth. As a Senior Staff Writer, you would have access to bespoke training and mentoring opportunities, along with on-demand resources through platforms like LinkedIn Learning. The company encourages internal moves to help you reach your professional goals.

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What type of content will I be writing for the MD+DI as a Senior Staff Writer?

As a Senior Staff Writer for MD+DI, you'll be focused on creating diverse content, including news articles, features, analysis pieces, and multimedia content. The goal is to provide insights into medical device innovations, industry trends, and regulatory changes, all while engaging the audience with high-impact storytelling.

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What kind of work environment can I expect as a Senior Staff Writer at Informa Markets?

The work environment at Informa Markets is collaborative, flexible, and supportive. The company values its employees' input and fosters a culture that emphasizes community, well-being, and diversity. Additionally, the role offers opportunities for teamwork with colleagues from different parts of the globe.

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Common Interview Questions for Senior Staff Writer, MD+DI
How do you approach researching a new story in the medical device sector?

A solid approach to researching a story begins with understanding the hard facts and recent news in the medical device sector. I would delve into industry reports, analyze trends, and engage with key experts for interviews to gather diverse perspectives, ensuring my narratives are informative and well-rounded.

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Can you describe your writing process for creating a compelling article?

My writing process begins with thorough research, followed by creating an outline to structure the article logically. I focus on crafting an engaging lead, followed by detailed analysis, and wrap up with clear conclusions. Revisions come next, where I refine the content and ensure it's optimized for search engines.

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What do you think makes content in the medical device industry stand out?

High-quality content in the medical device industry stands out through in-depth analysis and unique insights that go beyond mere reporting of facts. It should engage the audience with innovative formats like infographics or videos, while addressing real-world implications of technological advances in the field.

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How do you prioritize deadlines in a fast-paced writing environment?

I believe in effective time management and clear prioritization. I keep a detailed schedule of deadlines and task lists, breaking down larger projects into manageable segments. Open communication with my team also helps in case adjustments are needed to priorities.

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What strategies do you use to ensure SEO optimization for your content?

To ensure SEO optimization, I conduct keyword research to identify popular search terms relevant to my content. I strategically incorporate these keywords into the title, headings, and throughout the article. Additionally, I focus on increasing user engagement by crafting attention-grabbing introductions and including multimedia elements.

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How do you keep up with emerging trends in the medical device industry?

I stay up-to-date with emerging trends in the medical device industry through regular reading of industry publications, attending conferences and webinars, and actively engaging in discussions with industry professionals on social media platforms. This continuous learning helps me produce timely and relevant content.

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Can you provide an example of how you've created content that goes beyond the press release?

Certainly! In a previous role, I once transformed a standard press release about a new medical device into a comprehensive feature that included expert interviews, user testimonials, and a deeper analysis of its market impact. This added layers of value and context that enriched the story.

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Describe a time when you had to adapt your writing style for different platforms.

I once had to write an article for a digital platform while also preparing a pitch for a live event. For the digital piece, I adapted my writing to be more concise and SEO-focused, while the live pitch required me to use a more engaging and conversational tone to resonate with an audience. Flexibility is key!

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What role do analytics play in your content strategy?

Analytics play a significant role in shaping my content strategy. By analyzing metrics such as reader engagement and website traffic, I can determine what content resonates most with audiences. This helps me make informed decisions on future topics and improves the overall effectiveness of my writing.

Join Rise to see the full answer
How do you ensure that your content provides real value to readers?

To ensure my content provides real value to readers, I focus on delivering unique insights, practical advice, and up-to-date information. I incorporate real-world examples and expert opinions, which enrich the narrative and provide readers with actionable takeaways that apply to their professional experiences.

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Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, on-site
DATE POSTED
March 28, 2025

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