Sales Development Representative (SDR)

Where does this role fit in?

The Sales Development Representative (SDR) at ITG is key in driving new business by identifying potential clients and securing introductory meetings for our sales leads. With a distinct focus on outbound sales—through calls, emails, and LinkedIn messaging—the SDR also supports inbound lead follow-ups to ensure potential clients are engaged and qualified. The SDR is responsible for booking introductory meetings with prospects for our senior sales team (Dan, Chloe, or Tom), who will then guide them through the sales funnel.

By leveraging tools such as Sales Navigator and Lead Forensics, the SDR identifies high-potential clients across target industries, ensuring they meet ITG’s criteria before booking meetings. Working closely with the Demand Generation Manager and marketing teams, the SDR helps craft effective outreach messaging that resonates with prospects, although the sequences themselves are built by the marketing team.

The SDR plays a critical role in outbound efforts while balancing the follow-up of inbound leads generated by campaigns, ensuring ITG meets its increased target of 20 Sales Accepted Leads (SALs) per month.

Key responsibilities:

• Prospecting and lead identification: Use tools such as Sales Navigator and Lead Forensics to identify, track, and engage potential clients across target industries.
• Inbound lead nurturing: Support inbound lead follow-ups generated from marketing campaigns, events, and content, ensuring timely and relevant outreach to convert leads into introductory meetings.
• Outbound engagement: Focus on outbound sales activities, including prospecting via calls, emails, and LinkedIn, to engage potential clients and book introductory meetings for the sales team.
• Collaboration with marketing and demand generation: Supporting the Demand Generation Manager, Sales and marketing team to help refine outreach messaging that fits into outbound sequences, ensuring tone and messaging align with marketing objectives.
• Market research and competitive analysis: Monitor the market and competitor landscape continuously, identifying new business opportunities and adjusting outreach strategies to stay ahead.
• CRM management and reporting: Maintain and update ITG’s CRM system (HubSpot), tracking lead interactions and engagement throughout the pipeline. Provide regular reports on prospecting activities and campaign outcomes to support decision-making.

What can you bring to the table?

Just have a look below, if this sounds like you it’s definitely worth putting yourself forward:

• Experience in services-based sales, with a proven track record of success in outbound lead generation, is required.
• Experience using Sales Navigator, Lead Forensics, and CRM systems like HubSpot or Salesforce.
• Expertise in outbound sales, including cold calling, emailing, and LinkedIn prospecting, with a focus on booking intro meetings.
• Strong communication skills, with the ability to quickly engage prospects, build rapport, and secure meetings with potential clients.
• Collaborative mindset, able to work closely with marketing and demand generation teams to ensure messaging aligns with broader campaign strategies.
• Organised and goal-oriented, with the ability to track lead engagement and consistently meet or exceed monthly SAL targets.
• Self-starter, capable of adapting to a fast-paced work environment and managing multiple tasks independently.

Work’s a treat!

On top of a competitive salary, you can expect a whole load of perks:

• 25 days’ holiday + bank holidays – we understand the importance of you getting some down time.
• Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
• Pension Scheme – helping you save towards your retirement home in the sun!
• Corporate Medical Cash Plan – claim back the cost of your medical treatments.
• Smart Working Options – spend up to 40% of your working week from home.
• So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.
• Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.
• Cycle to Work Scheme – save on the cost of biking to work.
• Monthly Employee Awards - Employee of the Month programme with £250 bonus
• Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
• Referral scheme – know the perfect person to join the team? You could bag £1,000 for a putting a good word in.
• Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
• Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups (ERGs) available to employees which offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together and Women In Tech Together

What next?

If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

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