Senior Performance Marketing Manager

At instacar, a Senior Performance Marketing Manager is invaluable in shaping our marketing strategies. This role involves designing comprehensive performance marketing strategies across multiple channels, managing campaigns on platforms like Google Ads and Meta Ads, and optimizing performance metrics to maximize ROI. The role is about being both strategic and hands-on, driving our mission forward with innovation and data-driven insights.

To excel as a Senior Performance Marketing Manager at instacar, you should have at least 7 years of experience in performance marketing, particularly managing and scaling ad campaigns. Strong knowledge of various advertising platforms, analytical skills, and a proactive mindset are essential. Familiarity with the automotive or leasing industries is a plus, but what's key is your ability to innovate and collaborate effectively.

Instacar is committed to promoting from within, offering ample opportunities for career growth and advancement. Our dynamic environment encourages continuous learning and innovation; you’ll have access to professional development work platforms and mentorship that will foster your career as a Senior Performance Marketing Manager.

As a Senior Performance Marketing Manager at instacar, you’ll lead significant campaigns across Google Ads, Meta Ads, Bing Ads, and beyond. You'll manage budgets, optimize campaign performance, and collaborate with various teams on integrated marketing efforts to achieve our ambitious business objectives.

The company culture at instacar is vibrant and inclusive. We foster a collaborative environment where your voice matters and your creativity thrives. Values like fairness, boldness, and patience guide our approach, making it an inspiring workplace for a dynamic Senior Performance Marketing Manager.

Instacar offers a competitive benefits package for its Senior Performance Marketing Manager, including premium private health & life insurance programs, significant discounts on health, exercise, and nutrition services, and more. Additional perks, like a birthday gift card and opportunities for professional growth, make instacar an attractive workplace.

In this role, the Senior Performance Marketing Manager will utilize analytics tools to understand customer behavior, optimize conversion funnels, and identify growth opportunities. Staying ahead of industry trends is crucial, and you'll regularly analyze campaign performance to provide actionable insights, driving our marketing efforts effectively.

Talk about specific campaigns you've managed, the platforms you've utilized, and how you measured success. Highlight your ability to analyze campaign performance and make data-driven decisions that enhanced ROI.

Share your methods for keeping up with industry changes. This could include following relevant blogs, attending webinars, or engaging with professional networks. Discuss how you apply this knowledge to your marketing strategies.

Discuss key performance indicators like cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS). Provide examples of how you’ve tracked these metrics and adjusted your strategy based on the data.

Explain your process for allocating a campaign budget effectively. Mention how you've managed budgets in the past and how you ensure that funds are spent wisely to achieve KPIs.

Elaborate on your proficiency with Google Analytics, Tag Manager, or Power BI. Provide examples of how these tools helped you gain insights into customer behavior and optimize campaigns effectively.

Discuss your approach to cross-team collaboration, including how you align marketing strategies with sales and product goals. Share specific examples where your collaborative efforts led to successful outcomes.

Highlight your understanding of multi-channel strategies and mention specific tactics that have worked for you in the past. Explain how you adjust your approach based on the performance of each platform.

Share a story that demonstrates your willingness to take risks and innovate. Describe the decision-making process, what bold steps you took, and the positive impact it had on the campaign or organization.

Explain your methods for competitive analysis, including what data points you look at. Discuss how this informs your marketing strategies and helps you position instacar effectively.

Talk about your approach to maintaining campaign reports. Discuss frequency, the key metrics you include, and how you present actionable insights to stakeholders for strategic decision-making.