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Inbound Account Executive

Hello, we’re Instrumentl.

We’re a mission-driven startup helping the nonprofit sector to drive impact, and we’re well on our way to becoming the most-loved grant discovery and management tool. To help us get there, we’re hiring a remote Account Executive to be the face of our brand for prospective customers. Our new Account Executive will have a key role in shaping the future of the Sales team, working directly with the AE Sales Manager and Head of Sales.


About us: 

Instrumentl is a hypergrowth YC-backed startup with over 3,000 nonprofit clients, from local homeless shelters to larger organizations like the San Diego Zoo and the University of Alaska. We are building the future of fundraising automation, helping nonprofits to discover, track, and manage grants efficiently through our SaaS platform.


Our charts are dramatically up-and-to-the-right 📈 — we’re cash flow positive and doubling year-over-year, with customers who love us (NPS is 65+ and Ellis PMF survey is 60+). Join us on this rocket ship!


About the role:

As an Inbound Account Executive at Instrumentl, you'll deliver 1:1 concierge onboarding and consultative sales experiences for our prospective customers. You'll be speaking to busy Executive Directors, Development Directors, Grants Managers, and professional grant-writing consultants. We’ll expect you to convey warmth, kindness and competence in your approach. These folks are out there raising money to achieve their missions and you’ll help them leverage Instrumentl to get there faster!


Get to know us at instrumentl.com/about!


For this position, we are looking for someone based in the continental US.


What you'll get to do:
  • Become an expert on grants/institutional fundraising
  • Take 40-50 30-min onboarding sessions per month
  • Outbound into your book of business using creative tactics
  • Upgrade our customers’ institutional fundraising workflows and help them love the Instrumentl brand
  • Experiment with new onboarding flows and sales pitches to accelerate growth
  • Follow up with prospects and be highly responsive to their questions
  • Provide design and product input to the first-time user experience


What we're looking for:
  • Experience: You have 0-1 years of closing experience in a high-velocity customer-facing role at a SaaS company (or in a similar environment).
  • Empathy: You are driven to solve the actual, underlying problem for customers, especially problems that go unsaid.
  • Curiosity:  You make an effort to understand the true nature of the problem your customers want to address so you can provide the best possible solution.
  • Grit: You understand that mastery of any role requires hard work and coaching, and enjoy that challenge and journey.
  • Communication: You pride yourself on your ability to communicate complex topics easily in person and in writing.
  • Drive: You want to take control of your own success and build on the processes already in place.
  • Friendliness: You are warm and approachable, and you genuinely enjoy communicating with others.
  • Tech savviness: You have used tools like G Suite, Zoom, Slack, and Close.io, and pride yourself on adopting new technologies quickly.


Bonus skills:
  • Experience selling into the nonprofit market
  • Experience working in fundraising for nonprofits
  • Experience working in a startup environment
  • Experience working remotely


Compensation & benefits:
  • 100% covered health, dental, and vision insurance for employees, 50% for dependents
  • Generous PTO policy, including parental leave
  • 401(k)
  • Company laptop + stipend to set up your home workstation
  • Company retreats for in-person time with your colleagues
  • Work with awesome nonprofits around the US. We partner with incredible organizations doing meaningful work, and you get to help power their success.


Why join Instrumentl?

Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow in your role - you won’t be bored! You’ll be an early member of our small but mighty team, playing a huge part in shaping our culture for the years and teammates to come.


At Instrumentl:


- We’re customer-focused. We routinely seek feedback from our customers to improve the Instrumentl experience for everyone. Our first company value is "The customer is the hero" and we mean it.

- We love to experiment. We are constantly generating new concepts and iterating to see what works - ideation and experimentation are essential here. "Bend the curve" is another key company value.

- We appreciate authenticity. We have a diverse range of life experiences, and we encourage open, clear communication with each other about the things that matter most to us.

- We’re approachable and collaborative. Everyone has a voice, and we’re all building Instrumentl together.

- We kick it every day with some of the nicest people in the world. No joke, our customers are often on the front lines educating kids, saving endangered species, and restoring watersheds. In helping them take advantage of Instrumentl’s technology, you’re helping them move the world forward.


Ready to apply?

Using the Apply button, please submit your responses to the prompts below: 


1. Why are you interested in Instrumentl & this role?


2. Please describe your past experience related to this role. We are interested in learning more about your quota (or equivalent) at your most recent sales job, your performance, the customer profiles and contract sizes you’ve worked with in the past, and the highest number of customers you've closed or worked with in a single month. 


If this would be your first sales role, please explain why you're interested in making the transition and how your past experience has prepared you for the AE position.


3. Where did you hear about this role?


Along with your responses, please attach your CV or resume.


At Instrumentl, we pride ourselves on building a diverse team from the ground up. Every role is an opportunity to teach, learn, and create some of your best work - if you’re excited to grow along with us, we encourage you to apply!

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CEO of Instrumentl
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Gauri Manglik
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What You Should Know About Inbound Account Executive, Instrumentl

Hey there! We're Instrumentl, and we're on a mission to empower nonprofits by providing them with the ultimate grant discovery and management tool. That's why we're looking for an enthusiastic Inbound Account Executive to join our growing remote team! In this pivotal role, you will be the friendly voice of our brand, connecting with amazing organizations from local shelters to renowned institutions like the San Diego Zoo. As an Inbound Account Executive at Instrumentl, you will facilitate warm, consultative sales experiences, helping busy Executive Directors and Grant Managers maximize their fundraising efforts. You'll handle onboarding sessions, engage in creative outbound initiatives, and improve customer workflows, all while providing valuable insights to enhance our product. Your knack for empathy and communication will be crucial as you build strong relationships with prospects, guiding them on how to best leverage our platform. This isn’t just any sales role; it's an opportunity to be part of a startup that's cash flow positive and thriving! You'll collaborate closely with our AE Sales Manager and the Head of Sales, so your ideas will have a direct impact. If you're driven, friendly, and excited about technology—and if you possess a sprinkle of curiosity and grit—we'd love to have you on this rocket ship! Ready to make a difference? Join us at Instrumentl, and together, we can help nonprofits achieve their goals and make the world a better place.

Frequently Asked Questions (FAQs) for Inbound Account Executive Role at Instrumentl
What are the responsibilities of an Inbound Account Executive at Instrumentl?

As an Inbound Account Executive at Instrumentl, your primary responsibilities will include conducting 1:1 onboarding sessions for prospective customers, providing consultative sales experiences, and engaging in outbound initiatives to expand your book of business. You will closely interact with various positions such as Executive Directors and Development Directors, helping them understand how to leverage our tool for maximizing their fundraising efforts.

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What qualifications do I need to apply for the Inbound Account Executive position at Instrumentl?

Instrumentl is looking for candidates with 0-1 years of closing experience in a customer-facing role, preferably within a SaaS environment. Key qualities include empathy, curiosity, exceptional communication skills, and tech savviness. While having experience in the nonprofit market or working in fundraising is a bonus, your drive to solve customer problems and your approachability will be crucial for this role.

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How does Instrumentl support employee growth for the Inbound Account Executive role?

At Instrumentl, we believe in nurturing our employees' potential. As an Inbound Account Executive, you will have opportunities for continuous learning through coaching and experimentation. You’ll work closely with our sales leaders, enabling you to develop your sales skills and grow within the company as we evolve. You'll be part of a dynamic environment that encourages innovation and personal development.

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What kind of compensation and benefits can I expect as an Inbound Account Executive at Instrumentl?

When you join Instrumentl as an Inbound Account Executive, you'll receive comprehensive benefits that include 100% coverage for health, dental, and vision insurance for employees, with 50% coverage for dependents. Other perks include a generous PTO policy, a 401(k), and a stipend for setting up your home workstation. Plus, enjoy company retreats for some valuable in-person connection with your teammates!

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Why should I join Instrumentl as an Inbound Account Executive?

Joining Instrumentl as an Inbound Account Executive means becoming a vital part of a mission-driven startup that’s rapidly evolving in the nonprofit tech space. You'll have the chance to directly impact the success of our clients and help them achieve their missions. If you want an exciting, fast-paced environment where your contributions matter, this is the place for you!

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Common Interview Questions for Inbound Account Executive
How do you approach onboarding new clients?

When onboarding new clients, I emphasize empathy and clear communication. I start by understanding the client's unique needs and concerns, guiding them step-by-step through our platform, and ensuring they feel supported throughout the process. I believe that a warm, consultative approach fosters trust and engagement, setting the stage for a successful partnership.

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Can you share an experience where you solved a complex problem for a customer?

In a previous role, I encountered a customer who faced challenges with integrating our software into their existing workflows. I arranged a detailed consultative session to discuss their specific needs, then provided tailored solutions and resources. By listening actively and collaborating with them, we created a successful integration plan that significantly improved their workflow efficiency.

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What strategies would you use to engage potential clients?

To engage potential clients, I would employ a multi-faceted approach that includes personalized outreach using creative communication avenues like social media and email. I would focus on sharing valuable content and case studies that resonate with their goals, while also utilizing follow-ups to build rapport. Being approachable and attentive is crucial in making them feel heard and valued.

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How would you handle a prospect who seems uninterested or disengaged?

If a prospect appears uninterested, my first step would be to assess their concerns and motivations. I would ask open-ended questions to dig deeper into their needs and identify any barriers they may have. By showing genuine interest in their situation, I aim to re-engage them and present tailored solutions that could align with their goals.

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What role does empathy play in your sales approach?

Empathy is central to my sales approach. It allows me to build genuine relationships with clients and understand their pain points. By expressing empathy, I can tailor my communication and solutions to directly address their concerns, ensuring that they feel supported and valued throughout the entire sales process.

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How do you stay organized while managing multiple prospects?

To stay organized while managing multiple prospects, I utilize tools like CRM software extensively. I prioritize my workload by setting reminders for follow-ups and keeping detailed notes on each prospect. Additionally, I maintain a clear schedule for onboarding sessions and consistently review my pipeline, ensuring that each prospect receives timely and personalized attention.

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What makes you passionate about working within the nonprofit sector?

My passion for the nonprofit sector stems from a desire to make a meaningful impact in the community. I believe in the transformative power of nonprofits and enjoy working alongside organizations that are committed to making a difference. By helping these organizations streamline their fundraising processes, I feel I am contributing to a greater cause that genuinely matters.

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Can you describe a time when you had to learn a new tool or technology quickly?

When I transitioned to a previous role, I had to familiarize myself with a new CRM system within a short timeframe. I dedicated time to online tutorials, engaged with colleagues for insights, and practiced using the tool. This proactive approach allowed me to quickly become proficient, which not only enhanced my productivity but also enabled me to assist others with their onboarding experiences.

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How do you measure your success in a sales role?

I measure my success in a sales role through a combination of metrics, including the number of customers onboarded, customer satisfaction scores, and overall sales performance against quotas. I also value qualitative feedback from clients, as building strong relationships is key to long-term success. Reflecting on these metrics allows me to set goals for continuous improvement.

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What do you find most rewarding about being an Inbound Account Executive?

The most rewarding part of being an Inbound Account Executive is knowing that I'm directly helping nonprofits achieve their missions. Seeing our clients succeed and make a positive impact in their communities motivates me deeply. Additionally, being part of a collaborative team that shares the same passion for supporting nonprofits creates a fulfilling work environment.

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Our mission is to be a force multiplier on the nonprofit sector.

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Full-time, remote
DATE POSTED
April 8, 2025

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