Senior Sales Enablement Manager

The Senior Sales Enablement Manager at Intercom is responsible for designing and delivering impactful training programs for the sales teams in North America and APAC. This includes collaborating with product marketing to ensure that launch assets meet regional needs, managing the content management strategy, onboarding new sales team members, and analyzing metrics to continually improve training effectiveness.

Candidates interested in the Senior Sales Enablement Manager position at Intercom should have at least 5 years of experience in a sales enablement role or a quota-carrying sales position in a SaaS organization. Additionally, experience in delivering both in-person and remote training, excellent project management skills, and an understanding of the sales process are necessary qualifications for success in this role.

In the Senior Sales Enablement Manager role at Intercom, effectiveness is measured through various metrics that assess how well training programs are achieving their objectives. Regular feedback is provided to stakeholders on training outcomes, helping to identify areas for improvement and ensure that the sales team can effectively adopt the training initiatives.

At Intercom, the Senior Sales Enablement Manager employs blended learning methods for training delivery, which may include in-person training sessions, virtual workshops, and self-paced learning interventions. This approach ensures that all sales team members can engage with training materials in a manner that best suits their learning styles.

As a Senior Sales Enablement Manager at Intercom, you can expect competitive salaries, meaningful equity, comprehensive medical, dental, and vision coverage, and a flexible paid time off policy. Additionally, Intercom supports professional growth with regular compensation reviews, paid parental leave, and various fun events to foster a strong company culture.

In my previous roles, I tailored training programs for diverse sales teams, created impactful training materials, and implemented strategies that enhanced the team's performance. I believe my extensive experience can help Intercom create effective enablement frameworks.

I prioritize training needs by evaluating feedback from sales teams, analyzing performance metrics, and aligning with leadership's strategic goals. This helps me ensure that the most critical gaps in knowledge are addressed first.

In a past role, I delivered a virtual training session that incorporated interactive elements like role-plays and team discussions, which led to increased engagement and positive feedback. The metrics showed a marked improvement in sales performance post-training.

I utilize a combination of research, interviews with subject matter experts, and best practices in adult learning to develop engaging training content. This ensures the material is relevant, effective, and appealing to the sales team.

I employ various metrics such as completion rates, knowledge retention tests, and sales performance before and after training to measure effectiveness. Additionally, feedback from participants provides valuable insight into the training's impact.

I once identified a gap in knowledge regarding our CRM software usage. I developed a targeted training module to equip the team with necessary skills, resulting in increased productivity and better customer engagement.

I would proactively address resistance by communicating the benefits clearly and involving team members in the development process. By fostering open communication and providing ongoing support, I help team members see the value in new training initiatives.

I have successfully conducted numerous remote training sessions leveraging video conferencing tools and interactive technology, ensuring team members remain engaged while learning from various locations.

I regularly attend webinars, participate in professional networks, and subscribe to industry publications to keep informed about the latest trends in sales enablement and best practices.

In my first 90 days, I would conduct a needs assessment, engage with sales teams for feedback, prioritize training programs based on identified gaps, and establish a collaborative relationship with product marketing to align on training content.