Director of demand generation

If the following job requirements and experience match your skills, please ensure you apply promptly.What You Will Do• Own overall strategy and execution of our demand generation programs to drive inbound leads across multiple channels.• Manage all digital channels for lead acquisition and focus on SEO, SEM, paid social, display, retargeting, partnerships and events, direct mail, and referrals.• Partner with sales, product, and marketing to create engaging content to drive top-of-the-funnel leads.• Creatively develop and execute a multi-touch integrated demand generation strategy that targets and reaches the right prospects.• Demand outstanding customer support from product marketing to ensure your team gets the compelling and relevant content needed.• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.• Oversee the marketing technology infrastructure and technology roadmap.• Analyze data to prove ROI and manage dashboards / reports to track campaign success.What You Will Bring• Minimum 6+ years of experience running demand generation programs for B2B SaaS business focused on the US Market• 8+ years of experience in B2B Demand Generation• Proven ability to execute day-to-day without the need for consultants and contractors.• Highly motivated individual who is readily adaptable to changing market and organizational requirements in a startup.• Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience.• Hands-on expertise in the tools and systems used in marketing operations and demand gen like Marketo, Eloqua, Pardot, or Hubspot• Ability to work on numerous projects and meet deadlines in a dynamic multi-location environment, while maintaining a team-oriented approach• Excellent written and verbal communication skills• Experience working in an early-stage startup environment at the ground floorCompensationCompensation is expected to be between $150,000 - 170,000. Exact compensation may vary based on skills and location.What We Offer• Remote First Policy• Medical / Dental / Vision Insurance• PTO & Holidays• Life InsuranceJ-18808-LjbffrLast updated : 2024-09-09