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Regional Sales Director - Atlantic Region

Interface is a global flooring solutions company and sustainability leader, offering an integrated portfolio of carpet tile and resilient flooring products that includes Interface® carpet tile and LVT, nora® rubber flooring, and FLOR® premium area rugs for commercial and residential spaces. Made with purpose and without compromise, Interface flooring brings more sophisticated design, more performance, more innovation, and more climate progress to interior spaces. A decades-long pioneer in sustainability, Interface remains “all in” on becoming a restorative business. Today, the company is focusing on carbon reductions, not offsets, as it works toward achieving its verified science-based targets by 2030 and its goal to become a carbon negative enterprise by 2040.

This position leads our Atlantic Region team and can be based anywhere within that geography (Central / Northern GA, North and South Carolina).

The Region Sales Director (RSD) will lead the regional sales team to achieve the assigned regions’ business objectives across all Interface commercial product portfolios. The RSD will report directly to one of four Americas Sales Area Vice Presidents (AVP) and will be a strategic partner to the Key Account Director. The Regional Sales Director will achieve business objectives through tactical and strategic responsibilities including selecting, mentoring, and coaching employees in assigned region; communicating performance expectations, implementing business and annual operating plans, monitoring performance, appraising, and reviewing job contributions, as well as enforcing policies and procedures.


Responsibilities
1)    Tactical Results Delivery:
•    Guide and manage the activities of their assigned region to ensure that company revenue goals and objectives are exceeded
•    Assign Account Executive (AE) quotas
•    Manage daily/weekly/monthly activities, pipeline and forecasts using SFDC CRM.  Close deals to ensure above quota results based on successful pipeline management
•    Oversee regional pricing strategy to achieve revenue/margin/growth targets
•    Manage SG&A expenses 
•    Responsible for proper deployment of internal support and assets
•    Accomplish tasks and goals in accordance with Interface core values and strategy
•    Provide high level support to Account Executives by effectively utilizing individual strengths, efficiently allocating resources, ensuring quality service that exceeds customer expectations and supports the continued growth and brand reputation of Interface.


2)    Strategic Leadership Direction:
•    Work in close partnership with Key Account Director to drive strategic, long-term regional growth.
•    Maximize priority segment results and market share
•    Lead and advocate for marketplace events that exhibit thought leadership and maximize return 
•    Inform AVP with market-level insights and feedback for planning and development process


3)    Customer Relationship Management:
•    In partnership with the Key Account Director, revitalize the Interface culture of “making the call”, inside assigned region.  
•    Nurture and develop a high performing, customer-centric selling culture
•    Partner with customers to understand their business needs and objectives
•    Responsible for requesting appropriate internal leadership resources when meaningful to the customer relationship
•    Effectively communicate the Interface value proposition through proposals and presentations
•    Leverage Salesforce to accurately deliver on sales forecasts by insuring:
o    A clean pipeline of opportunities exists to exceed forecast
o    Quotations are developed and delivered consistently across region
o    Duplicate accounts do not exist.
o    Contacts are up to date to insure Marketing’s effectiveness


4)    Resource & Talent Management:
•    Direct supervisory responsibility for assigned AEs
•    Coach, teach, develop, regional team to sales excellence
•    Recruit and retain top talent 
•    Responsible for account and territory assignment aligned with company initiatives to grow


5)    Segment Leadership 
While the Regional Sales Director is responsible for the overall region sales performance, specific customer-facing responsibilities for a core group of stakeholders also exist.  Those include End-users in all segments, Distribution and A/D.  Responsibilities include:
•    Develop the dominant regional Educational business in industry v. our competition
•    Develop a discretionary yielding distribution business in specified MSAs.
•    Lead the A/D sales efforts.
•    Deliver applicable CEUs inside aforementioned stakeholder group.
•    Ensure active membership/participation by our Account Executives in professional associations in all relevant trade associations where there is value, including but not limited to IIDA, A4LE, ASBO and all state-based facility management associations.  The goal is not simply for the Account Executive to be a member, but to be involved in committee assignments, leadership, developing and nurturing principal to principal relationships that result in new business for Interface.

Educational requirements:
Bachelor’s degree required with MBA preferred


Skills and experience:
•    Excellent communication skills, including strong listening, written, verbal and presentation skills required
•    Strong organizational and negotiation skills
•    Minimum of 7-10 years sales experience and proven track record of growing sales in B-to-B environment, particularly within the commercial flooring industry.  
•    Experience managing and building a team of successful sales professionals
•    Proven leadership ability to attract, influence, develop and empower employees to achieve objectives with a team approach
•    Strong track record of exceeding company sales quotas in a multi-stakeholder sales environment
•    Experience in territory management and planning, at the region, territory and account levels
•    Proven expertise with teaching, coaching and training sales methodologies
•    Residence within the region required.

Physical demands: 
•    Some lifting required (up to 40 lbs.)
•    Predominately in-region travel.  National, regional meetings are required periodically.

Work environment:
Primarily in the field meeting with A&D, End-users, and Distribution partners
 

#LI-Remote

We are a VEVRAA Federal Contractor. We desire priority referrals of Protected Veterans for job openings at all locations within the State of Georgia. An Equal Opportunity Employer including Veterans and Disabled.
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Average salary estimate

$125000 / YEARLY (est.)
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$100000K
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What You Should Know About Regional Sales Director - Atlantic Region, Interface

As the Regional Sales Director for the Atlantic Region at Interface, you’ll step into an exciting role at a global leader in flooring solutions committed to sustainability. Based anywhere in the Central or Northern part of Georgia, or the Carolinas, you'll lead a vibrant sales team, driving growth and success for our commercial product portfolios. Your responsibilities will range from managing regional performance and exceeding revenue objectives to mentoring and coaching talented sales professionals. Interface is on a mission to redefine interior spaces by combining sophisticated design with high-performance flooring solutions. As part of this mission, you'll be using your strategic vision to guide the team in nurturing relationships with key accounts and understanding client needs. The job entails creative problem-solving, effective communication, and a steady focus on our carbon reduction goals. You will also ensure that our team remains 'all in' on sustainability while hitting business targets. With your experience and savvy in territory management and relationship building, you'll help shape the direction and success of the Atlantic sales force. This is not just a career; it's an opportunity to make a meaningful impact. If you're ready to take on the challenge of leading our sales efforts and advocating for innovative flooring solutions in a company that’s passionate about making a difference, we want to hear from you!

Frequently Asked Questions (FAQs) for Regional Sales Director - Atlantic Region Role at Interface
What are the key responsibilities of the Regional Sales Director at Interface?

The Regional Sales Director at Interface is responsible for driving the business objectives of the Atlantic Region. This includes guiding the sales team, managing daily activities, and executing strategic initiatives to exceed revenue goals. The RSD will also be essential in mentoring team members and nurturing client relationships to ensure customer satisfaction and loyalty.

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What qualifications are needed for the Regional Sales Director position at Interface?

For the Regional Sales Director role at Interface, a bachelor's degree is required, with an MBA preferred. Candidates should have a minimum of 7-10 years of sales experience, particularly within the commercial flooring industry, coupled with proven leadership skills and a track record of achieving sales quotas.

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What is the work environment like for the Regional Sales Director at Interface?

As the Regional Sales Director at Interface, you'll primarily work in the field, meeting with architects, designers, end users, and distribution partners. The role involves significant in-region travel, as well as participation in national and regional meetings.

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How does the Regional Sales Director contribute to Interface's sustainability goals?

The Regional Sales Director at Interface contributes to the company's sustainability goals by promoting eco-friendly flooring solutions and ensuring that the sales team aligns with the company’s vision to become a carbon-negative enterprise by 2040. This includes actively advocating for sustainable practices within the sales processes.

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What sales methodologies does Interface expect the Regional Sales Director to implement?

The Regional Sales Director is expected to leverage proven sales methodologies to coach and train the sales team effectively. This involves implementing strategic plans to manage territories, optimize pipelines, and ensure consistent communication of the Interface value proposition.

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Common Interview Questions for Regional Sales Director - Atlantic Region
How would you approach leading a sales team as a Regional Sales Director?

When leading a sales team, it's vital to foster a culture of collaboration and accountability. I would emphasize mentoring and coaching, set clear performance expectations, and encourage open communication to enhance team cohesion and drive results.

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Can you provide an example of how you achieved significant sales growth in your previous roles?

In my last role, I identified a key market segment that was underserved. By tailoring our approach and enhancing customer engagement strategies, we achieved a 30% increase in sales within six months. Data-driven decision-making was crucial in this process.

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What strategies do you use for territory management?

Effective territory management begins with thorough market analysis and segmentation. I prioritize understanding client needs and aligning sales efforts accordingly, using CRM tools to track progress and ensure effective resource allocation.

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How would you handle underperforming team members?

When dealing with underperforming team members, I focus on open dialogues to understand the challenges they face. Providing targeted support, additional training, and setting specific improvement goals often lead to positive results.

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Describe how you would build and maintain relationships with key accounts.

Building relationships with key accounts involves proactive communication, understanding their unique needs, and consistently delivering value. Regular check-ins and engaging in consultative selling help develop trust and ensure their satisfaction with our solutions.

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What role do you see technology playing in the sales process?

Technology is integral to the sales process today. Using CRM systems to manage pipelines, track client interactions, and analyze Sales data enables more effective forecasting and individualized client servicing, maximizing productivity and ensuring alignment with business goals.

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How do you stay informed about industry trends?

Staying updated on industry trends involves reading relevant publications, attending trade shows, and participating in professional networks. Engaging with peers allows for knowledge sharing and helps anticipate changes that could impact sales strategies.

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How do you align your team with corporate sustainability goals?

I emphasize the importance of sustainability in every sales strategy and training session. By demonstrating how our products contribute to environmental goals, I motivate team members to integrate sustainability into their sales pitches and client interactions.

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What is your approach to sales forecasting?

Sales forecasting begins with comprehensive data analysis from previous sales, adjusting for market conditions. I implement a systematic approach by encouraging my team to keep detailed records and utilize forecasting tools to enhance accuracy.

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How do you ensure your team meets sales targets?

I ensure my team meets their sales targets by setting clear goals, providing adequate resources, and regularly reviewing progress. By fostering a supportive environment where team members can share insights and challenges, we collectively strive to exceed our objectives.

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To be the most sustainable company in the world across our environmental, design, social, and economic objectives.

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Full-time, remote
DATE POSTED
April 22, 2025

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