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Search Engine Optimization (SEO)/Search Engine Marketing (SEM) Consultant (383259)

Search Engine Optimization (SEO)/Search Engine Marketing (SEM) ConsultantIDR is seeking a SEO/SEM Consultant to join one of our top healthcare clients remotely in California! If you are looking for an opportunity to join a large organization and work within an ever-growing team-oriented culture, please apply today!Position Overview for the the SEO/SEM:• Keyword Research & On-Page SEO: Perform in-depth keyword research to identify high-traffic terms and optimize website content, meta tags, URLs, and page elements for better search engine rankings and user experience.• Data Analysis & Campaign Optimization: Use Google Analytics to track performance, analyze user behavior, and identify opportunities for optimization. Run A/B tests to improve ad creatives and landing pages for higher conversion rates.• Google Ads Strategy & Conversion Tracking: Develop and manage Google Ads campaigns focused on lead generation, sales, and brand awareness. Implement conversion tracking to measure campaign success and optimize performance.• YouTube Strategy & Content Collaboration: Support YouTube marketing efforts aligned with business goals, optimizing video content for engagement and traffic. Collaborate with content teams to ensure SEO-friendly, impactful website content.Required Skills for the SEO/SEM Consultant:• A bachelor's degree in Marketing or a relevant discipline.• Minimum of 3 years in a related field, with hands-on experience in digital marketing.• Proficient in Adobe Analytics.• Strong familiarity with Google Analytics and Google Ads for campaign tracking and optimization.• Proficient in using SEO platforms like Google Search Console, SEMrush, Moz, and Ahrefs.• SEO and Google Analytics certifications are a plus.What’s in it for you?• Competitive compensation package• Full Benefits; Medical, Vision, Dental, and more!• Opportunity to get in with an industry leading organization• Close-knit and team-oriented cultureWhy IDR?• 20+ Years of Proven Industry Experience in 4 major markets• Employee Stock Ownership Program• Dedicated Engagement Manager who is committed to you and your success• Medical, Dental, Vision, and Life Insurance• ClearlyRated’s Best of Staffing® Client and Talent Award winner 11 years in a rowCompensation Details: $30-38/hour w2INDRJob Types: Full-time, ContractPay: $30.00 - $38.00 per hourExpected hours: 40 per weekBenefits:• Dental insurance• Flexible spending account• Health insurance• Health savings account• Life insurance• Vision insuranceSchedule:• 8 hour shift• Monday to Friday• No weekendsEducation:• Bachelor's (Required)Experience:• Adobe Analytics: 3 years (Required)• Google Ads: 3 years (Required)• Google Analytics: 3 years (Required)• SEO tools: 3 years (Required)Location:• California (Required)Work Location: Remote
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What You Should Know About Search Engine Optimization (SEO)/Search Engine Marketing (SEM) Consultant (383259), Internal Data Resources

Are you ready to make an impact in the digital marketing world? IDR is looking for a talented Search Engine Optimization (SEO)/Search Engine Marketing (SEM) Consultant to join our top healthcare client’s team in beautiful California! In this role, you’ll dive into the world of keywords, data analysis, and campaign strategies, all while working remotely. Your journey will begin with in-depth keyword research, enabling you to optimize website content and boost search engine rankings. You’ll utilize Google Analytics to track performance and gain insights into user behavior, helping you identify key opportunities for optimization. Your expertise in Google Ads will shine as you develop campaigns focused on lead generation, sales, and brand awareness, all while tracking conversions to ensure effectiveness. Additionally, you’ll support YouTube marketing efforts by optimizing video content to drive engagement and traffic. If you have a bachelor’s degree in Marketing and at least three years of experience in digital marketing, especially with tools like Adobe Analytics and Google Search Console, we’d love to hear from you! Join IDR and become part of a close-knit, team-oriented culture in an industry-leading organization. This opportunity not only offers competitive pay but also a comprehensive benefits package including medical, dental, and vision care. So, if you're ready to take your SEO/SEM skills to the next level and thrive in a collaborative environment, let’s connect today!

Frequently Asked Questions (FAQs) for Search Engine Optimization (SEO)/Search Engine Marketing (SEM) Consultant (383259) Role at Internal Data Resources
What are the responsibilities of the SEO/SEM Consultant at IDR?

The SEO/SEM Consultant at IDR will be responsible for conducting thorough keyword research to enhance web content, ensuring optimal performance in search engine rankings. You'll be analyzing data using Google Analytics to improve user experience and optimize campaigns, alongside developing effective Google Ads strategies for lead generation and brand awareness.

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What qualifications are required for the SEO/SEM Consultant position at IDR?

To qualify for the SEO/SEM Consultant role at IDR, candidates should possess a bachelor's degree in Marketing or a relevant discipline and have at least three years of hands-on experience in digital marketing. Familiarity with tools like Google Analytics, Google Ads, and various SEO platforms is essential.

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What tools and platforms should an SEO/SEM Consultant at IDR be familiar with?

An SEO/SEM Consultant at IDR should be proficient in tools such as Adobe Analytics, Google Analytics, Google Ads, Google Search Console, and SEO platforms like SEMrush, Moz, and Ahrefs to effectively analyze data and implement successful digital marketing strategies.

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What is the work culture like for the SEO/SEM Consultant at IDR?

IDR fosters a close-knit and team-oriented culture for the SEO/SEM Consultant role. You'll be working within an encouraging environment that supports collaboration and professional growth, making it a great place to develop your career in digital marketing.

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What can I expect in terms of benefits as an SEO/SEM Consultant at IDR?

As an SEO/SEM Consultant at IDR, you can expect a competitive compensation package along with full benefits that include medical, vision, dental, and more. Additionally, you'll have access to a supportive work culture and opportunities for personal and professional development.

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Common Interview Questions for Search Engine Optimization (SEO)/Search Engine Marketing (SEM) Consultant (383259)
Can you explain your approach to keyword research as an SEO/SEM Consultant?

In answering this question, demonstrate your process for conducting keyword research, including the use of various tools and how you analyze competition and search volume to select high-impact keywords for optimization.

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How do you measure the success of a Google Ads campaign?

Highlight your familiarity with metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Discuss how you track these metrics to determine the effectiveness of a campaign and make necessary adjustments.

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Describe a successful SEO strategy you implemented in your previous roles.

Share a detailed account of a successful SEO strategy, outlining the steps taken, tools used, results achieved, and how it positively impacted the overall effectiveness of the digital marketing efforts.

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What metrics do you consider when analyzing website performance?

Mention key metrics like organic traffic, bounce rate, page load speed, and user engagement metrics. Emphasize your analytical skills and experience using tools like Google Analytics to gather insights.

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How do you stay updated with the latest SEO trends and algorithm changes?

Talk about your proactive approach to staying informed through resources such as industry blogs, webinars, and SEO forums, ensuring that you adapt your strategies to align with the latest trends and best practices.

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What experience do you have with A/B testing in digital marketing campaigns?

Discuss your experiences with A/B testing, including what elements you've tested, how you measured success, and any notable outcomes from those tests that enhanced campaign performance.

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How would you optimize landing pages for better conversion rates?

Provide concrete examples of tactics you've employed, such as improving call-to-action elements, enhancing content relevance, and testing different layouts to ensure that landing pages effectively drive conversions.

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Can you explain the significance of meta tags in SEO?

Explain how meta tags, including title tags and meta descriptions, play a crucial role in informing search engines about page content and influencing click-through rates from search results.

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What are some SEO tools you have used, and how do they assist you?

List the SEO tools you've utilized, such as SEMrush or Moz, and describe how they help you in areas such as keyword research, backlink analysis, and tracking site performance.

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How do you handle negative feedback or underperforming campaigns?

Talk about your problem-solving mindset and how you analyze underperforming campaigns to identify issues, learn from feedback, and implement changes to achieve better results in future endeavors.

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DATE POSTED
December 8, 2024

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