Account Manager - job 1 of 3

As an Account Manager at Martindale-Avvo, your primary responsibilities will include developing long-term relationships with legal clients, managing a portfolio of 350-450 accounts, and providing strategic marketing advice. You will also be tasked with maximizing opportunities for up-selling and cross-selling Avvo products and ensuring active client retention by outselling cancellations. Your role is crucial in advocating for clients and assisting them in optimizing their advertising and profile on Avvo's platforms.

To become an Account Manager at Avvo, a bachelor’s degree or equivalent work experience is preferred. Strong organizational and detail-oriented skills are essential, along with proficiency in communication, both verbal and written. Familiarity with Salesforce or similar CRM software and Google Suite will also be beneficial in managing client accounts effectively.

The Account Manager position at Martindale-Avvo offers a base salary starting at $50k, coupled with a commission structure that incentivizes performance. As you meet and exceed your revenue sales quotas, you can expect your earnings to grow through commissions based on the success you bring to your clients and the overall business.

As an Account Manager at Avvo, you can enjoy a variety of benefits that promote a healthy work-life balance. This includes three weeks of paid vacation, medical, dental, and vision benefits, a 401(k) with company match, and an employee recognition program. Additionally, our dog-friendly office and casual dress code contribute to a relaxed working environment.

At Martindale-Avvo, we prioritize a culture of collaboration and continuous learning. Account Managers are encouraged to engage in a supportive team atmosphere that values innovation and integrity. With transparent leadership and accessible resources, you’ll find plenty of opportunities for personal and professional growth within our dynamic community.

As an Account Manager at Avvo, you will primarily use a range of tools designed to optimize client relationships and track performance. Familiarity with Google Suite and Salesforce will significantly aid in managing client interactions and analyzing data effectively. These tools empower you to provide informed strategic advice to your clients.

Account Managers at Avvo have significant opportunities for career advancement. With a company culture that values initiative and success, you can move up to senior account management roles or transition into strategic roles within the company. Ongoing training and mentorship will help you hone your skills and prepare you for future leadership positions.

To prioritize clients effectively, I would first assess their needs based on urgency and potential business impact. I’d establish a system for tracking interactions and feedback, allowing me to tailor my communication and services accordingly. Regular check-ins and data analysis of each client’s performance help ensure they receive exceptional support that aligns with their goals.

In a previous role, I identified an opportunity to upsell a client on a premium service by demonstrating how it could enhance their existing ad strategy. I presented data on improved performance metrics from similar clients and tailored the discussion around their specific needs and goals. They were able to see the value, which led to a successful upsell.

Building strong client relationships requires a blend of proactive communication, empathy, and responsiveness. I ensure regular follow-ups, provide valuable insights tailored to their business, and address any concerns promptly. By being consistently available and understanding their evolving needs, I foster trust and loyalty that strengthens our partnership.

When handling a dissatisfied client, I listen actively to their concerns and validate their feelings. I’d communicate transparently about possible solutions and develop a plan to address their issues systematically. Following up after the issue is resolved is crucial to ensure they feel valued and appreciated, reinforcing their trust in our services.

I regularly analyze various metrics such as engagement rates, ROI from advertisements, and customer feedback scores. These metrics provide insight into the client's performance and satisfaction levels. Consistent analysis allows for timely adjustments and enhancements to services, ensuring client goals are met and expectations exceeded.

In my previous role, I exceeded my quarterly sales goals by implementing a targeted outreach strategy that focused on higher-potential clients. By leveraging performance data and client success stories, I developed tailored pitches that resulted in significant contract renewals and upsells, surpassing my targets by 20%.

I utilize digital tools like project management software and CRM systems to keep track of tasks, meetings, and client interactions. Setting prioritized daily goals helps me stay focused, while regular reviews of my progress ensure that I manage my workload effectively and meet deadlines without compromising on quality.

The most vital quality for an Account Manager is the ability to build relationships based on trust and empathy. Understanding client needs and challenges is key to providing effective solutions. Additionally, being adaptable and proactive in communication greatly enhances the overall client experience.

I would take a consultative approach by initially assessing their current marketing strategy and providing tailored insights based on performance data. By sharing best practices and case studies of clients who have succeeded through particular tactics, I can guide them in implementing effective changes and realizing measurable improvements.

Staying updated with industry trends involves a multi-faceted approach. I regularly read industry publications, attend webinars, and participate in networking events. Engaging with fellow professionals and continuously learning about emerging technologies and strategies enables me to provide informed advice to my clients and helps position them competitively in the market.