Assistant(e) Consultant(e) SEO-SEA - Stage

As an Assistant(e) Consultant(e) SEO-SEA at Invox, your main responsibilities will include formulating SEO recommendations across technical, semantic, and netlinking pillars, conducting audits, and creating action plans. You'll draft optimized texts for search engines, manage netlinking campaigns, and analyze performance through reporting tools like Looker Studio. You'll also assist with SEA campaigns by managing budgets and creating content, all while collaborating with a supportive team.

To be a successful candidate for the Assistant(e) Consultant(e) SEO-SEA role at Invox, you should be pursuing a Bac +4/5 in communication, commerce, or a related field. Having an interest or previous knowledge in SEO and SEA is advantageous. Proficiency with tools mentioned in the job description, along with strong project management skills and a focus on client needs, will also enhance your candidacy.

As a part of the Invox team, you’ll get to utilize a variety of state-of-the-art tools tailored for SEO/SEA work. These include Semrush, Ahref, Google Ads, ScreamingFrog, Google Search Console, and OnCrawl. You'll learn to maximize these tools to create impactful SEO strategies and monitor campaign performance effectively.

Absolutely! At Invox, we prioritize the growth of our team members. As an Assistant(e) Consultant(e) SEO-SEA, you will be trained by our experienced consultants, allowing you to develop your skills in both SEO and SEA. You'll also participate in team training sessions that encourage knowledge sharing and collaborative learning, aimed at enhancing your expertise in the field.

The work environment at Invox is designed to be both engaging and supportive! With spacious, well-lit offices located in Lyon, you'll work alongside a friendly and dedicated team. We promote a culture that balances professional development with personal well-being, offering remote work options, fitness partnerships, and team-building activities. It's a place where creativity and collaboration flourish!

When handling multiple SEO projects as an Assistant(e) Consultant(e) SEO-SEA, it's essential to prioritize tasks based on deadlines and project impact. I typically create a checklist, categorizing tasks into urgent and important. I communicate regularly with the team and clients, ensuring that all parties are aligned and that the priority tasks are addressed first. This method helps manage time effectively and ensures thorough project execution.

For a B2B client, I'd start with a comprehensive SEO audit to assess current performance and identify areas for improvement. Based on findings, I'd recommend optimizing technical aspects like site speed and mobile responsiveness while focusing on high-value keywords for content creation. I'd also suggest enhancing internal linking and developing a netlinking strategy featuring industry-relevant sites for increased visibility. Continuous performance analysis will guide further adjustments to the strategy.

Keywords are fundamental to an SEO strategy, acting as the bridge between users’ searches and website content. Identifying the right keywords helps in optimizing website pages to improve their visibility on search engines. By conducting thorough keyword research, we ensure that we target terms that potential clients are searching for, which enhances organic traffic and leads. I would continuously monitor keyword performance and adjust content to align with user intent.

Staying updated with the latest SEO trends involves regularly following industry blogs, newsletters, and participating in forums. I subscribe to reputable SEO sites like Moz, Search Engine Land, and even follow relevant influencers on social media. Networking with fellow marketers through events or webinars also exposes me to diverse perspectives and emerging trends. This proactive approach allows me to stay ahead in implementing effective strategies.

In a previous project, I faced a significant drop in our site’s search rankings due to a Google algorithm update. To address this challenge, I conducted a thorough analysis to identify the issues, which included content quality and technical aspects. I collaborated with the team to create a revised content strategy focusing on relevant keywords and enhancing user experience. This team effort led to improved rankings and restored traffic levels.

I have hands-on experience with Google Ads, where I developed and managed campaigns focused on specific target audiences. I ensured that the campaigns were optimized for CPC and monitored the budget closely. By analyzing metrics such as click-through rates and conversion rates, I adjusted ad copy and targeting to improve performance continuously. Familiarity with these processes allows me to contribute effectively to SEA campaigns at Invox.

Measuring the success of an SEO strategy involves analyzing various metrics such as organic traffic growth, keyword rankings, and conversion rates. Tools like Google Analytics and Looker Studio allow us to track these metrics accurately. I would also set specific KPIs at the beginning of each strategy, like achieving a certain position for critical keywords, and regularly review performance against these targets to assess ongoing success.

Quality definitely trumps quantity in SEO content. High-quality content not only engages the audience but also builds trust and encourages sharing, signaling to search engines that it’s valuable. While there needs to be regular content output to keep the website active, the focus should be on producing well-researched, authoritative articles that fulfill user intent and integrate relevant keywords naturally.

I take feedback from team members and clients as a valuable opportunity for growth. During interactions, I actively listen to their insights, ensuring I understand their perspectives fully. If necessary, I ask clarifying questions. Constructive feedback helps refine my approach, and I strive to incorporate it into my work, fostering an open dialogue that enhances our collaboration at Invox.

Common mistakes to avoid in SEO include neglecting keyword research, overstuffing keywords, and ignoring technical SEO issues such as site speed or mobile optimization. It’s also crucial to avoid outdated practices like buying backlinks or using manipulative tactics. Instead, focusing on providing valuable, user-centric content and adhering to current best practices ensures sustainable SEO success.