Media Buyer, Digital

As a Media Buyer, Digital at IPG Mediabrands, your primary responsibilities include negotiating and placing media buys across various platforms such as video, digital, custom, and audio. You will manage client accounts from negotiation through campaign wrap-up and actively participate in strategy development with your team. Additionally, you will monitor campaign performance, resolve billing issues, and research emerging media trends to optimize buying strategies.

To qualify for the Media Buyer, Digital position at IPG Mediabrands, you should have experience in media buying or planning, preferably as a junior or assistant buyer in a media agency. Proficiency in Microsoft Excel and PowerPoint is essential, along with strong mathematical abilities. A passion for advertising and the capacity to juggle multiple projects in a fast-paced environment are also key qualifications.

IPG Mediabrands values continuous learning and provides numerous opportunities for professional growth for Media Buyers, Digital. You will participate in agency initiatives focused on education, as well as diversity and inclusion training. Furthermore, you will receive mentorship and training while onboarding new Assistant Media Buyers, enabling you to enhance your skills and knowledge.

At IPG Mediabrands, Media Buyers have excellent opportunities for career advancement. You can progress to more senior roles within the media buying team or take on leadership positions as you gain experience. The agency’s focus on innovation and professional development allows you to expand your expertise and advance your career, contributing to key client projects and agency strategies.

The culture at IPG Mediabrands is one of inclusivity, collaboration, and innovation. As a Media Buyer, you will be part of a supportive team that values diverse perspectives and encourages creative problem-solving. The agency fosters an environment where employees can thrive, share ideas, and contribute to the collective success of both clients and the agency itself.

In your answer, focus on specific experiences that demonstrate your skills in negotiating and placing media buys. Mention particular campaigns you've worked on, the strategies you employed, and the results achieved to showcase your ability to drive success in media buying.

Explain that you actively follow industry news, engage with industry webinars, and participate in professional groups. Discuss specific resources, like blogs, podcasts, or newsletters, to highlight your commitment to continually understanding the evolving media landscape.

Provide examples of how you prioritize tasks, delegate responsibilities, and utilize project management tools to keep track of your assignments, showcasing your organizational skills and ability to deliver results even under pressure.

Highlight critical skills such as strong analytical abilities, negotiation skills, creativity, and excellent communication. Discuss how each skill contributes to being an effective Media Buyer and give examples from your past experiences that demonstrate these abilities.

Share a specific example where you effectively communicated with clients or media partners to resolve the issue. Detail the steps taken, the resolution, and any feedback you received to show your problem-solving skills.

Talk about your approach to assessing target demographics, analyzing historical data, and employing research to guide your decisions. This will demonstrate your analytical mindset and strategic thinking in media buying.

List relevant tools and software, such as Prisma, Excel, and any others you’ve used. Discuss your proficiency with these tools and how they have helped you streamline processes and enhance your buying strategies.

Express your admiration for IPG Mediabrands’ innovative approach and commitment to client success, along with your desire to contribute to an award-winning agency. Mention specific aspects of their culture or work that resonate with you and how you align with their values.

Detail the campaign’s objectives, what strategies you implemented for media buying, how you measured success, and the outcomes. This demonstrates your knowledge of successful campaign management and your impact on achieving goals.

Discuss your approach to keeping open lines of communication, your methods for addressing client concerns proactively and how you focus on solutions. This will showcase your interpersonal skills and ability to maintain strong client relationships.