Demand Generation Manager

Jasper is an AI copilot for marketing teams that want better outcomes in addition to faster outputs. Jasper securely trains on your brand and strategy, accelerates content and campaign production, and helps marketers measure and optimize for performance all as part of an end-to-end copilot. Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company and was one of the fastest companies to reach 100M+ users. Customers include Morningstar, Anthropologie, SentinelOne, ZoomInfo, and more.Our teams are passionate about supporting new employees and growing a diverse culture of ideas and collaboration. We value being customer-obsessed, ownership, being creative problem solvers, helping one another achieve the best outcomes through collaboration and most importantly making magic. We’re not just building solutions; we’re creating experiences that captivate and amaze us. We strive to deliver moments of wonder and delight that enable our customers to be more effective and creative in ways they never thought possible. Learn more at jasper.ai.About The RoleAs a Demand Generation Marketing Manager at Jasper, you will be responsible for driving our digital marketing strategies and developing, implementing, and optimizing marketing campaigns across paid and organic channels to drive growth and engagement. In this role, you will partner closely with Sales to understand Jasper’s target accounts and ICP and drive both sales-led and self-serve demand.This fully remote role reports to the Head of Demand Generation and ABM and is open to candidates located anywhere in the continental US.What You Will Do At Jasper• Develop and execute comprehensive digital marketing strategies (paid and organic) to drive lead generation, customer acquisition, and revenue growth across both PLG and SLG motions.• Manage and optimize LinkedIn Ad campaigns, serving as a subject matter expert in this area, and leveraging your knowledge to achieve outstanding results scale and efficiency.• Implement and oversee Google Ads campaigns, ensuring optimal performance and ROI.• Identify and implement SEO strategies (both technical and content related) to increase organic acquisition.• Collaborate with cross-functional teams to ensure alignment with overall business goals and marketing strategies.• Conduct market research and analyze trends to identify new opportunities for growth.• Monitor and report on the effectiveness of marketing campaigns, using data to inform future strategies.• Stay current with digital marketing trends and best practices to keep Jasper at the forefront of the industry.What You Will Bring To Jasper• 4+ years of experience in digital marketing, with an emphasis on LinkedIn Ads and Enterprise B2B marketing.• Proficiency in Google Ads and experience in managing successful campaigns.• Experience in supporting both PLG and SLG marketing strategies.• Experience in managing strategic SEO programs, especially technical SEO.• Strong analytical skills and experience using data to drive decision-making.• Excellent written and verbal communication skills, with the ability to convey complex concepts clearly and effectively.• Ability to work independently and as part of a team in a fast-paced, remote environment.• Passion for and an understanding of the ever-evolving AI industry.Compensation RangeAt Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $121,500-$143,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.Benefits & Perks• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families• 401(k) program with up to 2% company matching• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work• FlexWellness program ($1,800 annually) to help support your personal health goals• Generous budget for home office set up• $1,500 annual learning and development stipend• 16 weeks of paid parental leaveOur goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills.We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.By submitting this application, you acknowledge that you have reviewed and agree to Jasper's CCPA Notice to Candidates, available at legal.jasper.ai/#ccpa.