Marketing Operations Manager - (Remote - US) - job 1 of 2

As a Marketing Operations Manager at Jobgether, your primary responsibilities include managing the integration between Salesforce and HubSpot for effective lead tracking, conducting audits for data integrity, analyzing marketing performance across channels, and creating reports to measure key performance indicators. Additionally, you will support campaign execution and ensure streamlined processes by collaborating closely with Revenue Operations and Sales teams.

To qualify for the Marketing Operations Manager position at Jobgether, you need a bachelor's degree in Marketing, Business, Data Science, or a related field, along with at least 3 years of experience in Marketing or Revenue Operations. Proficiency in Salesforce and HubSpot is vital, while experience with data analytics tools such as Google Analytics and Excel is also highly beneficial.

For the Marketing Operations Manager role at Jobgether, familiarity with Salesforce and HubSpot is essential, as you will be managing integrations between these platforms. Additionally, skills in data tools like Google Analytics, Tableau, and Excel will enhance your effectiveness in analyzing campaign performance and generating reports. Experience in advertising platforms like Google Ads and Facebook Ads is also advantageous.

As a Marketing Operations Manager at Jobgether, you will enjoy the flexibility of working in a remote environment. The team utilizes communication tools like Slack and Google Workspace, fostering collaboration and connectivity among team members. The culture prioritizes a healthy work-life balance with generous time-off policies and wellness initiatives.

At Jobgether, you'll find ample professional growth opportunities as a Marketing Operations Manager. The company invests in your career development through learning resources and professional growth funds. Additionally, as you contribute to innovative marketing strategies and optimize operations, you'll gain valuable experience that can lead to advanced positions within the company.

To optimize the integration between Salesforce and HubSpot, I would first assess the current configuration to ensure that lead data is flowing correctly between the two systems. Next, I would implement regular audits to clean up any discrepancies in the data. I would also set up automation workflows that trigger actions based on specific criteria, ensuring a seamless lead nurturing process.

Measuring campaign effectiveness involves tracking key performance indicators such as conversion rates, ROI, and customer engagement metrics. I would utilize analytics tools to gather data on campaign performance, and then analyze trends to make informed decisions for future campaigns based on what worked well and what did not.

For effective data segmentation, I typically use demographic, behavioral, and engagement criteria to create targeted lists. By leveraging UTM parameters and lead scores, I can ensure that messaging and content are tailored according to specific audience preferences, ultimately enhancing engagement and increasing conversion rates.

In my previous roles, I heavily relied on data to inform marketing strategies. I implemented tracking systems for comprehensive analysis and used insights from customer behavior to guide campaign decisions. My approach involved A/B testing various strategies to refine messaging and targeting continuously.

When encountering discrepancies in marketing and sales data, my first step would be to conduct a thorough audit to identify the source of the inconsistencies. Collaboration with both marketing and sales teams would be crucial, allowing us to understand differing perspectives and align on definitions and metrics utilized. Establishing clear protocols for data entry and enhancing communication between teams would mitigate future issues.

I rely on tools such as Google Analytics for web performance analysis, along with Tableau for visualizing complex data sets. Additionally, Excel is a staple for data manipulation and creating detailed reports. My choice of tools ensures that reporting is both comprehensive and accessible to different audiences within the organization.

In my previous position, I led a project that involved automating lead scoring and nurturing processes using HubSpot. By creating customized workflows, we streamlined engagement with leads based on their interaction with our emails and website. This project led to a substantial increase in qualified leads and improved conversion rates for our campaigns.

I prioritize tasks in a remote work environment by utilizing project management tools to create clear timelines and objectives. Regular check-ins with team members help me stay aligned on priorities, ensuring that tasks are completed efficiently. I also set aside specific blocks of time for focused work to minimize distractions.

I find that a mix of synchronous and asynchronous communication works best. Using tools like Slack for quick updates and Google Meet for deeper discussions fosters effective collaboration. Additionally, documenting key processes and decisions in shared spaces ensures that all team members, whether present or not, are on the same page.

I am particularly drawn to the Marketing Operations Manager position at Jobgether due to the emphasis on leveraging technology to enhance marketing efficiency. Furthermore, Jobgether's commitment to professional growth and wellness resonates with my personal values. I believe that my experience with data-driven marketing aligns perfectly with Jobgether's innovative approach.