Sr. Customer Marketing Manager - (Remote - US or Canada)
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For one of our clients, we are looking for a Sr. Customer Marketing Manager, remotely from the United States or Canada.
As the Sr. Customer Marketing Manager, you will be responsible for creating and executing customer marketing strategies to drive product adoption, customer engagement, and advocacy. You’ll collaborate with cross-functional teams to ensure a seamless customer journey, from onboarding through ongoing support. In this role, you will amplify the voice of the customer by developing personalized content, driving customer advocacy programs, and leading customer-focused initiatives that enhance the customer experience.
Accountabilities:
- Develop and implement a comprehensive customer lifecycle program, mapping customer touchpoints from purchase to ongoing support.
- Lead the customer engagement strategy, organizing both in-person and virtual events to maintain frequent communication with customers.
- Collaborate with Sales, Customer Success, and Professional Services to optimize customer experience and drive product adoption.
- Foster relationships with key technical champions, sourcing customer success stories, peer reviews, references, and speaking opportunities.
- Oversee customer marketing programs, including account-based campaigns to drive expansion.
- Manage relationships with external partners, such as agencies, to support the successful execution of customer marketing initiatives.
- 5+ years of experience in Customer Marketing or Product Marketing, with a proven track record of executing successful customer marketing programs and advocacy initiatives.
- Strong collaboration skills and experience working cross-functionally with Sales, Customer Success, and Marketing teams.
- Excellent communication and writing skills to create compelling customer stories and messaging.
- Experience in the cybersecurity space and understanding of B2B marketing practices.
- Familiarity with marketing and customer success tools like HubSpot, Salesforce, Gainsight, G2, and Testimonial Hero.
- Strong strategic thinking, problem-solving skills, and a results-driven approach.
- Competitive salary based on experience.
- Second Fridays – a company-wide day off every second Friday of the month.
- Comprehensive benefits package, including health coverage for you and your dependents (US).
- Generous paid parental leave (US).
- Wellness resources and allowances, including a free mindfulness app membership and Wellness Wednesdays.
- Global Volunteer Day with company non-profit matching and 3 volunteer days off.
- Unlimited time off (US) and competitive time off globally.
- Monthly talent development and cross-functional meetings to support your professional growth.
- Regular all-hands meetings and team gatherings to foster collaboration.
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