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Senior Marketing and Communications Manager - ANZ

About Us

Here at JOLT, we’re on a mission to make it faster, easier, and simpler for the world to switch to Electric Vehicles. Electric Vehicles (EVs) will play a pivotal role in supporting a future based on renewable energy. That’s why we are building a large-scale network of 100% renewable powered, free, EV charging stations to make charging more convenient, fast and affordable.


About the role


We are seeking an experienced and strategic Senior Marketing and Communications Manager ANZ to lead marketing and communications efforts across Australia and New Zealand. In this role, you will be responsible for driving brand growth, customer engagement, and effective marketing and communications strategies for both B2C and B2B audiences. 


Key Responsibilities
  • Marketing and Communications Strategy: Collaborate with teams to develop and execute a comprehensive marketing and communications strategy (both B2C and B2B) for Australia and New Zealand, across a range of touchpoints and platforms. 
  • Brand Management and Creative Asset Development: Work with agencies and designers to create top-tier marketing collateral, including written/visual content, advertising assets, ensuring alignment with JOLT’s brand guidelines.
  • PR Strategy: Collaborate with advisors to develop and execute a PR strategy targeting both B2B and B2C audiences, enhancing brand visibility and reputation. 
  • Data-Driven Insights: Leverage data analytics and market research to inform strategic decision-making, ensuring effective market positioning and messaging that resonates with target audiences.
  • Develop specific strategies relating to the following JOLT audience / stakeholder groups


Media/Advertising Clients (B2B)
  • Develop and execute growth strategies for JOLT’s Digital out-of-home and in-app advertising offerings, leveraging data/analytics to drive revenue and support the Digital Media Advertising Sales team.
  • Collaborate with technology and data platform partners to analyse consumer and advertising data to create best-in-class positioning, pitching, and communications strategies and tactics.


Councils and land owner partners (B2B)
  • Support JOLT’s Electrical Vehicle Site finding (‘Commercial’) team in engaging with government entities and partners to advance their sustainability goals and EV roll-out programs.
  • Create and manage council tender documents and other touchpoints to facilitate successful engagements and partnerships with councils


EV Charging Customers (B2C)
  • Develop and implement strategies to expand and retain JOLT’s EV-charging customer base.
  • Utilise a variety of communication channels, including digital platforms, automated database marketing, social media, and JOLT’s omni-channel media network, to execute brand, acquisition and retention marketing strategies.
  • Analyse consumer data to continuously optimise marketing strategies.


About you
  • Degree in Marketing, Advertising, Communications, Business, Media or similar
  • 8+ years in marketing, commercial advertising strategy and/or digital media or related role You will have the desire and willingness to roll up your sleeves, deliver both strategic and tactical initiatives, solve problems and deliver in an agile, fast-paced environment with a hands-on culture to get the job done
  • Data-led approach: proven ability to leverage complex data trends to inform marketing strategies
  • Ability to work autonomously and as part of a collaborative global team, with excellent written and verbal communication skills to manage up and to key stakeholders
  • Experience with marketing channel execution using a variety of mediums and channels such as out-of-home, digital, mobile and direct customer communications 
  • Strong stakeholder management and communication skills - you will be collaborating with a variety of cross-functional teams internally, including senior leadership locally and globally, along with agencies/data providers/specialists externally
  • A passion for green energy, electrification of transport and the power of creativity


What's on offer
  • Opportunity to be a part of a purpose-led global business, driving real impact
  • Energetic, engaging, and welcoming team in a start-up environment (you will be a foundation member of a broader global Marketing team of approx 5, and growing)  
  • Competitive salary with generous bonus and equity program
  • Flexible working - 2 working from home days per week / remote work
  • Well funded, early-stage business with global growth opportunities
  • Role based at JOLT’s global HQ in Sydney, with a desire and willingness to travel to New Zealand regularly (for example: 1 x per quarter +/-)


To Apply

We're trying to make a difference at JOLT and need entrepreneurial team players who can problem-solve and thrive in ambiguous environments. Even if you don't think you're the perfect fit - that's ok! If you're passionate about what we're doing at JOLT, we want to hear from you!


Our customers come from all backgrounds and it's important that our staff do too. If you think you could add value to our organisation, apply now and let us know why JOLT is the right fit for you.

Average salary estimate

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What You Should Know About Senior Marketing and Communications Manager - ANZ, JOLT

At JOLT, we’re on a fantastic journey to make the switch to Electric Vehicles (EVs) not just easy, but exciting! Based in Sydney, we're looking for a savvy Senior Marketing and Communications Manager - ANZ to help fuel our mission. You’ll play a pivotal role in shaping our marketing and communications strategies across Australia and New Zealand, reaching both the B2C and B2B audiences who are eager to embrace a sustainable future. In this role, your creativity will shine as you collaborate with various teams to craft captivating marketing collateral and execute dynamic brand strategies. You’ll work closely with our fantastic agencies to develop impactful PR campaigns and leverage data-driven insights to refine our messaging and market positioning. Your experience in commercial advertising strategy and digital media will be instrumental as you push boundaries to engage media clients, local councils, and EV charging customers alike. We’re looking for someone with over 8 years of experience, who thrives in a fast-paced, agile environment. You’ll get to roll up your sleeves and dive into projects, using your in-depth knowledge of the marketing landscape to grow our brand. If you’re passionate about green energy and ready to make a real difference, JOLT is the perfect place for you to launch your career into the stratosphere!

Frequently Asked Questions (FAQs) for Senior Marketing and Communications Manager - ANZ Role at JOLT
What are the responsibilities of a Senior Marketing and Communications Manager at JOLT?

As the Senior Marketing and Communications Manager - ANZ at JOLT, you'll be responsible for shaping marketing strategies, both B2C and B2B, ensuring brand growth and engagement. Your duties will include collaborating on a comprehensive marketing strategy, overseeing creative asset development, managing PR efforts, and leveraging data insights to optimize market positioning.

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What qualifications are needed for the Senior Marketing and Communications Manager role at JOLT?

Candidates for the Senior Marketing and Communications Manager - ANZ position at JOLT should have a degree in Marketing, Business, or a related field, alongside 8+ years of experience in marketing and commercial advertising. A proven ability to harness data trends and excellent communication skills are essential for success.

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How does JOLT approach brand management for their marketing campaigns?

JOLT emphasizes alignment with brand guidelines while developing marketing collateral. As a Senior Marketing and Communications Manager - ANZ, you'll work with creative teams to produce both written and visual content that enhances brand visibility and engagement with our target audiences.

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What types of audiences does the Senior Marketing and Communications Manager at JOLT target?

In the role of Senior Marketing and Communications Manager - ANZ, you'll engage diverse audiences including EV charging customers, media clients, and partnering councils. This requires strategic engagement to drive brand loyalty, tap into advertising opportunities, and foster partnerships that advance sustainability goals.

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What opportunities for professional growth does JOLT offer to its Senior Marketing and Communications Manager?

JOLT provides an opportunity to be part of a purpose-led global business with real impact. As a foundation member of our global marketing team, you’ll be in a fast-growing environment with room for innovation, competitive salary, bonuses, and equity opportunities, in addition to flexible working arrangements.

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Common Interview Questions for Senior Marketing and Communications Manager - ANZ
Can you describe your experience with developing a marketing strategy for B2B and B2C audiences?

In discussing your experience, focus on specific campaigns you've led, highlighting how you tailored your strategies to engage both business clients and consumers, leveraging channels like social media, digital advertising, and PR initiatives. Include metrics to demonstrate success.

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How do you utilize data analytics in your marketing strategies?

Explain how you've used data analytics tools to inform decision-making. You could mention your process of analyzing customer behavior, market trends, and campaign performance to optimize marketing efforts and achieve targeted outcomes.

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What creative assets have you produced in your previous marketing roles?

Describe specific projects where you led the development of creative assets such as brochures, digital ads, or social media content. Emphasize your role in maintaining brand consistency and the collaboration involved in these projects.

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Tell us about a successful PR strategy you've executed.

Share a detailed account of a PR campaign you've spearheaded. Discuss its goals, the strategies implemented, how you engaged with media contacts, and the positive outcomes that enhanced brand reputation and visibility.

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How do you keep up-to-date with marketing and communication trends?

Mention your habits of reading industry publications, attending webinars, or being part of professional networks. Highlight how this knowledge helps you in crafting innovative marketing strategies that resonate with audiences.

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How would you approach brand management at JOLT?

Outline your strategy for maintaining and enhancing JOLT’s brand. Discuss the importance of understanding brand values, consistent messaging, and how you would align marketing efforts with the broader organizational objectives.

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Can you give an example of a challenge you faced in your previous role and how you overcame it?

Provide a specific challenge related to marketing or communications, detailing the steps you took to resolve it and the lessons you learned. This showcases your problem-solving skills and resilience.

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What is your experience with stakeholder management?

Discuss how you manage relationships with various stakeholders, both internal and external. Highlight your communication strategies, your methods for aligning interests, and how you ensure all parties remain informed and engaged.

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What strategies would you implement to expand JOLT’s EV charging customer base?

Propose specific marketing strategies tailored to customer acquisition and retention. Discuss the channels you would leverage and how you would utilize data to track customer engagement and optimize these strategies.

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Why are you passionate about working for a company focused on green energy like JOLT?

Share your personal motivations for wanting to work in the green energy sector, tying in your values with JOLT's mission. Discuss how you envision contributing to the company’s goals and the positive impact on the environment.

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Full-time, hybrid
DATE POSTED
December 22, 2024

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