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Associate Manager, Retail Development (UP&E)

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Universal Products & Experiences Overview:

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/

Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.

It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law.

Job Description

The Associate Manager, Retail Development will identify opportunities for Universal Pictures theatrical releases and NBC Television programs brands with a cross-category focus at Growth Channel accounts, with an emphasis on Specialty retailers. The Manager role reports into the Senior Manager, Retail Development strategizing, developing, pitching, securing, and implementing merchandise and marketing programs that deliver incremental product placement at retail.

Responsibilities include:

  • Manages the overall retail relationship with Buyers with frequent communication in-person, virtually and electronically.
  • Develops strategy, presents opportunities, and secures retailer alignment to implement programs that drive incremental product placement.
  • Works with appropriate retail personnel at all levels (DMM’s, Buyers, Planners, etc.) to develop, plan, and effectively implement programs that drive sales and build awareness of NBCU IP.
  • Responsible for the sell-in of new partnerships, as well as maintaining business on evergreen franchises, to deliver YOY growth.
  • Serves as the retail expert to licensees and Universal partners; provides information, strategic direction, and collaborative partnership with the goal to drive incremental sales.
  • Responsible for organizing meetings and delivering film/TV/Property presentations with retailers and collaborates with Category, Retail Marketing, Franchise, Product Development, Creative, Consumer Insights, Data Analytics, and Operations on pitch materials.
  • Partners with licensees on sell-in of products at retail for all relevant NBCUniversal properties; Regularly reviews performance of existing licensees and makes recommendations based on Buyer feedback and first-hand experience.
  • Proactively reviews and analyzes sales performance at all accounts. Uses sales data to inform decisions on how to strategically create more business or to pivot in a different direction to continue growth, anniversary support, and hit financial goals.
  • Researches and understands business, retail, and market trends to be at the forefront of new business opportunities, new trends, and new initiatives. Proactively finds white space opportunities to present to retailers to secure incremental business.
  • Manages complex and flexible business models across DTR, POD and licensee opportunities across multiple retailers. Identifies financial goals for each opportunity and uses insights to help steer specific business strategy and sell-in efforts.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $70,000 - $85,000

Qualifications

Qualifications/Requirements:

  • 3-5 years’ experience in Licensor/Licensee organization or comparable industry.
  • BA/BS degree preferred or equivalent work experience
  • Experience working with specialty retailers strongly preferred
  • Proactive and solution-oriented mindset who can drive results in a fast-paced environment 
  • Strong analytical skills: True understanding of retail math and timeline
  • Collaborative mindset: Ability to work effectively with diverse teams
  • Strong interpersonal skills: Excellent communication and relationship-building skills
  • Attention to detail: Strong organization and time-management skills 
  • Problem-solving skills: Ability to identify and resourcefully find solves
  • Retailer and/or vertical experience in fashion and home
  • Comprehensive knowledge of CP production timelines and creative capabilities/limitations
  • Ability to work on several projects simultaneously and maintain flexibility to adapt to changing priorities, can work cross functionally with creative/PD, retail, and franchise counterparts.
  • Self-starter who proactively identifies sales solutions that meet the needs of the retailer as well as Universal's sales objectives.
  • Proficient with Keynote, PowerPoint and Excel.
  • Strong presentation skills with proven ability to present to buyers, licensees, and senior management.
  • Strong organization and communication skills.
  • 20-30% travel required.

Additional Requirements:

  • Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$77500 / YEARLY (est.)
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$70000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Associate Manager, Retail Development (UP&E), NBCUniversal

At NBCUniversal, we are excited to offer the role of Associate Manager, Retail Development within our dynamic Universal Products & Experiences team located at 10 Universal City Plaza, Universal City, California. This position is perfect for someone who is passionate about retail and the entertainment industry. In this role, you will be at the forefront of our strategy to elevate the Universal Pictures and NBC Television brands through innovative merchandise and marketing programs. You'll have the chance to interact directly with specialty retailers, continually analyze market trends, and develop creative ways to present our iconic IPs. You'll work closely with a diverse team of talented individuals to pitch and secure product placements that truly resonate with consumers. If you thrive in a fast-paced environment and enjoy collaborating with various stakeholders, from creative teams to retail partners, this is the opportunity for you. Here, we value your unique perspectives and experiences, as we believe they drive innovation and success. Join us in delivering unforgettable consumer experiences while fostering a diverse and inclusive workplace where everyone can thrive. Your journey in the world of entertainment retail starts here with NBCUniversal and together we'll create memorable experiences that delight and inspire audiences around the globe.

Frequently Asked Questions (FAQs) for Associate Manager, Retail Development (UP&E) Role at NBCUniversal
What are the primary responsibilities of the Associate Manager, Retail Development at NBCUniversal?

As an Associate Manager, Retail Development at NBCUniversal, your primary responsibilities include managing relationships with buyers from specialty retailers, developing compelling strategies for product placement, and executing marketing programs that drive sales. You'll be collaborating across various departments to deliver unique retail presentations that elevate our entertainment properties.

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What qualifications are needed to apply for the Associate Manager, Retail Development position at NBCUniversal?

Candidates interested in the Associate Manager, Retail Development role at NBCUniversal should have 3-5 years of experience in a Licensor/Licensee organization or a comparable field. A BA/BS degree is preferred. You’ll need strong analytical skills, a collaborative mindset, and the ability to thrive in fast-paced environments.

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How can the Associate Manager, Retail Development drive incremental product placement at retail for NBCUniversal?

The Associate Manager, Retail Development at NBCUniversal drives incremental product placement by developing strategic programs that align with retail buyer goals, effectively communicating and pitching ideas, and analyzing market trends to inform sales decisions. Building strong relationships with retailers is key to securing successful placements.

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What kind of travel is involved for the Associate Manager, Retail Development position at NBCUniversal?

The Associate Manager, Retail Development position at NBCUniversal requires a commitment to 20-30% travel. This travel is essential for building relationships with retailers and conducting valuable in-person meetings that can enhance product placement opportunities.

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What benefits does NBCUniversal offer for the Associate Manager, Retail Development role?

NBCUniversal offers a comprehensive benefits package for the Associate Manager, Retail Development role, including medical, dental, and vision insurance, a 401(k) plan, paid leave, tuition reimbursement, and a range of other discounts and perks to support a healthy work-life balance.

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Common Interview Questions for Associate Manager, Retail Development (UP&E)
Can you describe your experience with retail development strategies?

When answering this question, highlight specific experiences where you developed and executed retail strategies. Provide examples of successful product placements or marketing initiatives you've managed, and detail the outcomes of those strategies.

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How do you analyze sales performance to inform your retail strategies?

In your response, explain your analytical approach. Discuss the key metrics you track, how you use sales data to identify trends, and how you pivot strategies based on that analysis for continued growth.

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What steps do you take to build relationships with retail buyers?

Emphasize your interpersonal skills and communication strategies. Share examples of how you've successfully fostered relationships with retail buyers, whether through regular meetings, effective presentations, or understanding their business needs.

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What challenges have you faced in the retail space, and how did you overcome them?

Provide a specific example of a challenge you previously encountered, describe the context, and explain the solution you implemented. Focus on your problem-solving skills and the results of your actions.

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How do you keep up with market trends in retail and consumer products?

Discuss your methods for staying informed about industry trends, such as following influential publications, attending trade shows, or utilizing market research. Share how this knowledge assists you in developing effective retail strategies.

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Can you give an example of a successful collaborative project you worked on?

Describe a project involving cross-functional collaboration. Highlight your role, the teams involved, and how working together contributed to the project’s success.

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How do you prioritize multiple projects in a fast-paced environment?

Talk about your organizational strategies, such as prioritization frameworks or tools you use to manage deadlines. Illustrate this with an example of a time when you juggled multiple tasks successfully.

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What do you know about NBCUniversal's brands and products?

Showcase your knowledge and enthusiasm for NBCUniversal's properties. Mention specific brands, recent initiatives, or successful launches, demonstrating how your familiarity aligns with the Associate Manager, Retail Development role.

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How do you measure the success of retail partnerships?

Discuss metrics such as sales volume, market share growth, and customer engagement. Share how you gather feedback from partners and use insights to refine future strategies.

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What retail marketing promotions have you implemented in the past?

Provide details on specific promotions you've been involved with, the objectives, and the results. Highlight your role in the planning and execution phases, along with any insights gained.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
December 13, 2024

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