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Content Marketing Strategist (remote Canada)

Brafton is one of the world's leading content marketing firms, with offices in Boston, London and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.


This is a remote full-time contract position open to candidates across Canada.


Position Summary:

We are looking for an A-Player who is client-focused, self-motivated, digitally-savvy and results-driven.  You will primarily focus on four areas: account management, content marketing strategy, revenue retention and growth, and project management.  You will consult, strategise and manage the execution and integration of custom content strategies that drive growth for mid -large scale organisations.  To demonstrate success you must not only have industry SME but also possess killer organisational skills to manage a wide variety of initiatives.


Account Management Our Content Marketing Strategists love account management, building a rapport with clients and truly understanding their business.  You view servicing a client portfolio of 20-25 clients (mid-large in a wide variety of industries) as an exciting challenge!  You will demonstrate the success of your strategies through ROI reporting and delivery against client objectives.


Content Strategy As a strategist, you will consult, develop and maintain strong, multi-faceted content marketing strategies for clients which include research, interpretation and presentation of statistical reporting.


Revenue Retention and Growth Success Success is measured by the retention of clients in your portfolio and growing your account base. Must be able to sell the next strategy and create statements of work that help clients meet their business objectives. Must be commercially savvy; understanding of how businesses make decisions and make money in a competitive market.


Project Management Bring your ideas to life working with Brafton’s content creation teams (editorial, graphics, video, and social media) web integration team and clients to create strategies that deliver strong ROI against client objectives.


Success is measured by the strength in your portfolio and rewarded through incentive opportunities (client retention/organic growth). While this is primarily a remote role, there will be meet-ups on at least a quarterly basis and some travel to visit clients in person may be required.


Skills & Qualifications:

You need a relevant Bachelor’s degree with a minimum of 3-5 years proven experience in Account Management and/or experience and demonstrated knowledge/expertise in latest content marketing/SEO strategy trends.  Not only do you know what makes for a great content strategy but you have a keen eye for displaying content optimising UX best practices.  Phenomenal communication skills.  Finally, one of your greatest strengths is your high attention to detail and organisational skills that allow you to be a rock star at managing multiple projects at a given time in a fast paced environment.


Key Skills Needed:

Account Management, Content Marketing, Digital Strategy, SEO Strategy, Sales, Google Analytics, Google Adwords, Web Analytics, Social Media Strategy, Digital Marketing Consulting, Project Management


BENEFITS INCLUDE:  Competitive incentive plan, Flex Work Schedule, Paid Time Off


$75,000 - $85,000 a year
CAD OTE
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Tom Agnew
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Average salary estimate

$80000 / YEARLY (est.)
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$75000K
$85000K

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What You Should Know About Content Marketing Strategist (remote Canada), Brafton

Brafton is on the hunt for a passionate and results-driven Content Marketing Strategist to join our remote team in Canada. As one of the leading content marketing firms in the world, we pride ourselves on creating innovative marketing strategies that elevate our clients' brands. In this pivotal role, you will dive into the exciting world of account management, developing robust content strategies tailored to drive growth for a diverse clientele of mid to large-scale organizations. Imagine consulting with clients, understanding their unique business objectives, and crafting custom strategies that really resonate! You’ll work closely with our talented teams — from editorial to graphics and video production — to bring these strategies to life and ensure strong ROI. We’re looking for someone digitally-savvy with a Bachelor’s degree and 3-5 years of proven experience in account management or content marketing. If you have fantastic communication skills and the ability to juggle multiple projects in a fast-paced environment, this is your chance to shine. Plus, you’ll enjoy a competitive salary, flexible work hours, and the opportunity to connect with your awesome team on quarterly meet-ups. If you’re ready to drive success for our clients and take your content marketing strategy career to the next level, Brafton might just be the perfect fit for you!

Frequently Asked Questions (FAQs) for Content Marketing Strategist (remote Canada) Role at Brafton
What are the responsibilities of a Content Marketing Strategist at Brafton?

As a Content Marketing Strategist at Brafton, your primary responsibilities include account management for a portfolio of 20-25 clients, developing and implementing content marketing strategies, and driving revenue retention and growth. You'll also collaborate with various teams to ensure project execution aligns with client objectives and delivers measurable results.

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What qualifications do I need to apply for the Content Marketing Strategist position at Brafton?

To apply for the Content Marketing Strategist position at Brafton, you need a relevant Bachelor’s degree and a minimum of 3-5 years of experience in account management or content marketing. Demonstrated expertise in content marketing and digital strategy trends is essential, along with exceptional communication and organizational skills.

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How does Brafton measure success for the Content Marketing Strategist role?

Success in the Content Marketing Strategist role at Brafton is measured by the retention of your client portfolio, the growth of your accounts, and the ability to showcase the effectiveness of your strategies through ROI reporting. Your capacity to sell future strategies and maintain client satisfaction is key.

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What skills are important for a Content Marketing Strategist at Brafton?

Key skills needed for the Content Marketing Strategist role at Brafton include account management, digital strategy, content marketing, SEO, project management, and proficiency in tools like Google Analytics. Being commercially savvy and having a keen understanding of how businesses operate in competitive markets are equally important.

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What does a typical workday look like for a Content Marketing Strategist at Brafton?

A typical workday for a Content Marketing Strategist at Brafton involves consulting with clients to refine their content marketing strategies, coordinating with creative teams to bring ideas to life, and analyzing performance data to demonstrate ROI. You'll manage multiple projects and ensure that every client feels valued and understood.

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Common Interview Questions for Content Marketing Strategist (remote Canada)
How do you prioritize your projects as a Content Marketing Strategist?

In a fast-paced environment like Brafton, prioritizing projects involves assessing deadlines, client needs, and potential ROI. I would categorize tasks by urgency and impact, using tools to keep track of progress while ensuring clear communication with all stakeholders.

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Can you describe your experience with account management?

I've managed numerous client accounts, focusing on building rapport and understanding their unique needs. This involved regular check-ins, presenting tailored strategies, and reviewing performance metrics to ensure satisfaction and drive retention.

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What strategies do you use to drive client retention?

To drive client retention, I focus on building strong relationships through consistent communication, delivering high-quality results, and being proactive in suggesting new initiatives that align with their business objectives. Regularly showcasing the ROI of content strategies is also crucial.

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How do you stay updated with the latest content marketing trends?

I stay updated with the latest content marketing trends by subscribing to industry publications, attending webinars and conferences, and participating in professional networks. Continuous learning is vital in this rapidly evolving field.

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What is your experience with SEO and content strategy?

I have a robust background in integrating SEO best practices into content strategies. This includes conducting keyword research, optimizing website content for search engines, and analyzing performance metrics to ensure alignment with client goals.

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Can you provide an example of a successful content marketing campaign you managed?

Absolutely! In a previous role, I developed a multi-channel content campaign for a tech client that increased their website traffic by 150% in three months. This involved collaborative brainstorming sessions and tailored content creation across various formats, which captivated the target audience.

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How do you handle feedback from clients regarding their content strategies?

I handle client feedback with an open mind and approach it as an opportunity for improvement. I ensure to listen carefully, address concerns, and adapt strategies as necessary while educating clients on the rationale behind our content decisions.

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What tools do you use for project management and analytics?

I frequently use project management tools like Trello or Asana to keep projects on track and organized. For analytics, I rely on Google Analytics and various SEO tools to monitor traffic, engagement metrics, and overall content performance.

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How do you demonstrate the value of your content marketing strategies to clients?

I demonstrate the value of content marketing strategies by providing regular reports that highlight key performance indices, success stories, and ROI metrics. Clear visuals and actionable insights help clients see the tangible impact of our efforts.

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What do you think is the most important aspect of a content marketing strategy?

The most important aspect of a content marketing strategy is its alignment with the client's business goals. Understanding the target audience and crafting content that resonates with them while driving measurable results is key to success.

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Help businesses succeed by providing the most impactful, creative and scalable content marketing services and technology solutions to organizations across the globe.

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Contract, remote
DATE POSTED
December 11, 2024

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