Senior Programmatic Media Manager (m/w/d)

As a Senior Programmatic Media Manager at our leading global online retailer, you'll be responsible for developing and executing innovative programmatic media strategies across various digital formats. You'll manage campaign activation and optimisation, leveraging data insights to improve audience segmentation and bidding strategies. Additionally, you'll collaborate with marketing and analytics teams to ensure goals are met, providing actionable insights to senior stakeholders to influence budget decisions.

For the Senior Programmatic Media Manager position, a minimum of 5 years of experience in programmatic media is required. Candidates should possess in-depth knowledge of DSPs, SSPs, and ad exchanges as well as a strong understanding of data-driven media buying and performance optimisation. Hands-on experience with advanced programmatic tools is essential, along with excellent analytical and communication skills to translate insights into impactful recommendations.

The leading global online retailer promotes a flexible hybrid working model for the Senior Programmatic Media Manager position, allowing you to work remotely for at least 60% of the week. Additionally, employees can enjoy the opportunity to work from abroad for up to 30 working days each year, ensuring a healthy balance between professional commitments and personal life.

Joining this innovative company as a Senior Programmatic Media Manager comes with numerous benefits! You will start with 27 vacation days per year, flexible working arrangements, access to mental health support and coaching, and diverse health and wellbeing options, including Wellhub services. There is also available relocation assistance and family services for those moving with loved ones.

Success as a Senior Programmatic Media Manager hinges on your ability to analyse campaign metrics and develop data-driven strategies. Strong expertise in DSPs, advanced targeting techniques, and the implementation of ad tech solutions are crucial. Additionally, excellent project management and stakeholder communication skills will elevate your contributions to the team and the overall success of campaigns.

When preparing to answer this question, highlight your specific roles and responsibilities in previous programmatic advertising positions. Detail the types of campaigns you've managed, the DSPs you are familiar with, and any successful strategies you've implemented. Be sure to emphasize your understanding of audience segmentation and performance metrics.

Share a structured approach that includes continuous analysis of performance metrics such as CTR and ROAS, A/B testing to validate strategies, and collaboration with analytics teams for deeper insights. Mention how data-driven decisions influenced your bidding strategies and helped refine targeting for better outcomes.

Discuss your communication strategies and how you foster teamwork. Provide examples of successful collaborations where you blended insights from analytics with marketing objectives to drive impactful programmatic strategies. Highlight your ability to translate complex data into actionable insights for various stakeholders.

Mention specific ad tech tools you are proficient in, discussing how you've used them in past roles to drive campaign success. Emphasize any advanced programmatic tools or technologies you've mastered and how they contributed to your effectiveness in campaign management.

Prepare a case study style answer, detailing the campaign goals, the strategies implemented, and the quantitative results achieved. Focus on metrics that demonstrate success and discuss what made the campaign effective, showing your strategic thinking and problem-solving skills.

Discuss your proactive approach to continuous learning, whether through industry webinars, subscription to relevant publications, or participation in marketing technology forums. Highlight any recent trends you've applied to your work or how you've adapted to changes in the ad tech landscape.

Elaborate on your methods for data analysis and audience targeting, including how you leverage first-party and other data sources to create audience segments. Be ready to give examples of how these strategies have positively influenced campaign performance.

Share your methodology for conducting A/B tests, including how you determine what variables to test and measure. Provide an example where A/B testing led to significant campaign improvements, showcasing your analytical skills and focus on performance enhancement.

Explain your approach to budget management, including how you monitor campaign performance in real-time and adjust allocations as necessary to maximize ROI. Discuss tools you use for budget tracking and how data influences your decisions.

Describe your knowledge of data privacy laws and how you ensure compliance in your programmatic strategies. Discuss your experience with implementing cookie-less targeting solutions and privacy-compliant data activation, emphasizing the importance of ethical advertising practices.