Marketing Channel Implementation Manager - Enterprise and Mid-market

The Marketing Channel Implementation Manager at JumpCrew is tasked with developing marketing strategies specifically for the Enterprise and Mid-market segments. You will manage campaigns, collaborate with sales teams, implement lead generation strategies, and oversee content creation, all aimed at optimizing sales enablement. Additionally, you will plan events and analyze performance metrics to drive continuous marketing improvements.

To qualify for the Marketing Channel Implementation Manager position at JumpCrew, you should possess a Bachelor’s degree in Marketing, Business, or a related field. Ideally, you will have 5+ years of marketing experience in B2B settings, with strong analytical and communication skills, as well as proven success in executing impactful marketing campaigns.

At JumpCrew, we prioritize the growth of our employees. As a Marketing Channel Implementation Manager, you will benefit from learning and career advancement opportunities. We encourage continuous education and skill development to help you thrive in your career while directly contributing to the company's success.

The Marketing Channel Implementation Manager at JumpCrew follows a hybrid schedule. You’ll be working in the office from Tuesday to Thursday, while Monday and Friday offer the flexibility of working from home. This setup allows for a balanced work-life experience.

As the Marketing Channel Implementation Manager at JumpCrew, you will oversee multi-channel marketing campaigns that include digital marketing strategies, events, and content marketing. Your role will focus on tailoring these campaigns to effectively engage our enterprise and midmarket customers.

JumpCrew emphasizes collaboration and communication among teams. As a Marketing Channel Implementation Manager, you will work closely with the sales teams and other stakeholders, ensuring alignment between marketing efforts and sales objectives. This collaborative approach helps build strong relationships and drives collective success.

JumpCrew offers a competitive salary, unlimited PTO, medical, dental, and vision benefits, a 401k plan, and a pet-friendly office. Additionally, as a company recognized for being one of Nashville's Best Places to Work, we value our employees and strive to create a supportive environment.

In answering this question, highlight your specific experience in market research, target audience definition, and campaign performance tracking, showcasing any successful strategies that led to measurable results.

Describe the campaigns you've managed, including the channels utilized, your role in their execution, and the outcomes. Use specific metrics to demonstrate success, such as lead conversion rates or engagement levels.

Discuss strategies you've used to foster communication and collaboration with sales teams. This can include regular meetings, shared goals, and integrated tools that help coordinate efforts seamlessly.

Mention key performance indicators (KPIs) that you track, such as lead generation rates, conversion rates, and return on investment (ROI). Show your analytical skills by discussing how you adjust strategies based on the data.

Share your approach to project management and prioritization. Discuss how you assess deadlines, resource availability, and alignment with business objectives to allocate your time effectively.

Mention the specific tools you're familiar with (e.g., HubSpot, Salesforce) and explain how you've used them to streamline your marketing processes and improve lead tracking.

Detail a particular lead generation initiative, explaining your strategy, execution, and the resulting outcomes. Be specific about the tactics that proved effective and any lessons learned.

Share your content creation process, including audience research, understanding client pain points, and leveraging data. Discuss your experience creating different types of content, like whitepapers or case studies.

Describe a few recent events or webinars you've planned, highlighting your organizational skills, logistical management, and how you measured the success of these initiatives.

Talk about the resources you utilize—such as industry blogs, webinars, and networking events—to ensure you're informed about the latest marketing trends and best practices in your target sectors.