Job details

Vice President of Marketing

About Juniper Square

Our mission is to unlock the full potential of private markets. Privately owned assets like commercial real estate, private equity, and venture capital make up half of our financial ecosystem yet remain inaccessible to most people. We are digitizing these markets, and as a result, bringing efficiency, transparency, and access to one of the most productive corners of our financial ecosystem. If you care about making the world a better place by making markets work better through technology – all while contributing as a member of a values-driven organization – we want to hear from you.

Juniper Square offers employees a variety of ways to work, ranging from a fully remote experience to working full-time in our physical office in San Francisco or one of our co-working spaces. We invest heavily in digital-first operations, allowing our teams to collaborate effectively across most US states, two Canadian Provinces, and India.

About your role

As the Vice President of Marketing, you will play a pivotal role in shaping and executing our marketing strategy to enhance market visibility, drive demand, and support revenue growth. Reporting directly to the Head of Revenue, you will lead a dynamic team and collaborate closely with cross-functional stakeholders to achieve business objectives.

What you’ll do

Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with company objectives and market dynamics.
Product Marketing: Define compelling value propositions, messaging, and positioning for our technology solutions and professional services targeting private capital managers. Understand the competitive dynamics to lead the go-forward Pricing & Packaging strategy. Partner closely with product leadership to help support product roadmap and enablement.
Field Marketing: Build and execute regional marketing plans to support sales teams, including events, campaigns, and local initiatives.
Demand Generation: Drive lead generation programs through effective use of digital marketing, SEO/SEM, content marketing, email campaigns, and other channels.
Branding: Refine and lead all strategic branding initiatives including deepening brand awareness across all domestic and international private markets.
Visual Design: Oversee the creation of visually compelling assets and collateral that resonate with our target audience and reinforce brand identity.
Analytics and Optimization: Utilize data-driven insights to optimize marketing programs, measure ROI, and continuously improve campaign effectiveness.
Team Leadership: Mentor, coach, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.

Qualifications

Experience: 10+ years of experience in B2B technology marketing on a global scale, with a focus on product marketing and demand generation. Additional experience in professional services marketing is a plus.
Scaler: Prior experience with a growth company, ideally helping a company scale from $100M ARR to $500M+.
Industry Knowledge: Deep understanding of the private markets industry, its key players, challenges, and trends.
Marketing Knowledge: Integrated marketing expertise with experience in Brand, Performance, and Product Marketing.
Leadership Skills: Proven ability to lead and inspire a team, set clear goals, and drive results in a fast-paced, entrepreneurial environment.
Strategic Thinker: Strong strategic mindset with the ability to translate business goals into actionable marketing strategies and initiatives.
Analytical Skills: Proficiency in leveraging analytics tools and metrics to track performance, optimize campaigns, and drive informed decisions.
Communication: Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and concisely.

Compensation

Compensation for this position includes a base salary, bonus, equity, and a variety of benefits. The U.S. base salary range for this role is $250,000 - $300,000. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable.

Benefits include: