Marketing Strategist

Marketing Strategist Overview:

We are seeking a dynamic Marketing Strategist to join our team. The ideal candidate will be focusing on driving lead generation and optimization conversion strategies. This candidate will be responsible for identifying, developing and executing target key market segments, designing and implementing lead nurturing programs to engage potential customers into the sales funnel while supporting marketing initiatives across multiple divisions.  

About K Group Companies

K Group is a locally owned and operated group of technology companies that was established in 1980 and located in Grand Rapids, MI. We proudly serve clients across the United States, with a strong focus on Michigan. Our expertise spans a wide spectrum of technological services, ensuring that we deliver exceptional solutions at the highest level of quality. Rooted in principles of excellence and creativity, our culture is dedicated to fostering collaboration, innovation, and inclusivity.

Why Work Here?

“Great focused team environment.”

For more than 40 years, K Group Companies has been one of West Michigan’s premier technology providers. From Managed IT services to physical security integration, our team has established itself as a known, trusted advisor to our community.

As a local, 3rd generation family-owned business, we pride ourselves in reliable, intentional, and committed relationships with our customers – and each other!

Whether we are helping customers secure their environment, beating each other at Mario Kart in our Team Zone arcade, or grabbing lunch at our local BBQ restaurant, we delight in collaboration and making a difference as a team. We truly believe that we are better together!

Compensation and Benefits

Competitive base salary based on experience

-Paid Time Off (PTO)

-Volunteer Paid Time Off (VTO)

-100% employer paid family health insurance premium

-100% employer paid disability insurance

-100% employer paid dental & vision insurance

-401k with Safe Harbor contributions from company annually

-Profit sharing opportunities

-Bonus programs

Marketing Strategist Responsibilities:

·         Campaign Strategy Development:

-  Design and implement digital marketing strategies to drive lead generation and brand awareness

-  Assist in creating content for marketing campaigns and managing social media accounts across various platforms

-   Collaborate with internal teams to align marketing initiatives with overall business goals

- Conduct market research, track and analyze lead performance trends to identify new opportunities, bottlenecks and areas for improvement

·         Customer Engagement & Retention:

- Coordinate marketing events and promotional activities (Lunch and Learns, conferences, trade shows, and sponsorships)

- Develop strategies to improve customer engagement and retention through targeted campaigns and content

- Develop and maintain relationships with vendors

·         Sales Funnel and Optimization Management:

-  Collaborate with the sales team to define and implement lead scoring and qualification criteria

-  Provide insights and feedback to optimize sales strategies based on lead quality and conversion data

- Collaborate with the sales team to ensure timely follow-up and appropriate lead handoff

- Generate reports on lead generation and ROI metrics, presenting insights and actionable recommendations to leadership

Marketing Strategist Qualifications:

- Bachelor’s degree in marketing, Communications, or related field

- Experience in lead generation, digital marketing, or growth marketing

- Proven track record of successfully developing and executing lead generation strategies that drive conversions and revenue.

- Proven experience in Google Analytics, Adobe Suites, WordPress, Social Media Marketing and Content Creation

- Strong analytical skills to interpret data and make recommendations

- Excellent communication and organizational skills

This is an exciting opportunity for a motivated individual looking to grow their career in marketing. Join us and be part of a dynamic team driving innovative marketing initiatives