Fast Facts

Khan Academy is seeking a Marketing Lead for Khan Academy Kids to drive acquisition strategies for both district partnerships and family user growth, with a focus on education technology and mobile apps.

Responsibilities: You will develop marketing strategies to support sales, enhance teacher engagement, and grow the family user base through app store optimization, targeted content, and paid media campaigns.

Skills: Candidates should have over 7 years of experience in acquisition marketing, a strong understanding of school district sales processes, analytical skills, and the ability to collaborate cross-functionally.

Qualifications: Experience in education technology, a passion for education, and a proven track record in both B2B and B2C marketing are preferred.

Location: San Mateo, CA / Remote friendly (Continental US + Hawaii + Canada Only)

Compensation: $120800 - $151000 / Annually

ABOUT KHAN ACADEMY

Khan Academy is a nonprofit with the mission to deliver a free, world-class education to anyone, anywhere. We believe that every child deserves the chance to learn, regardless of where they are or their circumstances. Our proven learning platform offers free, high-quality learning content that covers core academic subjects from pre-K to early college.

ABOUT KHAN ACADEMY KIDS

Khan Academy Kids is an award-winning learning program for children ages 2-8. Kodi Bear and a cast of animated characters lead children on a personalized education journey filled with fun, standards-aligned activities in early literacy, math, executive functioning and social emotional skills. Used by millions of children in homes and classrooms worldwide, Khan Academy Kids is part of Khan Academy’s mission to provide a free, world-class education to anyone, anywhere.

THE ROLE

As the Khan Academy Kids Marketing Lead, you will be responsible for developing and executing acquisition-focused marketing strategies. You will work closely with cross-functional teams to reach our key audiences of district decision-makers, grassroots teachers, and families. Your efforts will directly support our sales team in expanding school district partnerships, while also increasing teacher adoption and growing our family user base. This role requires a deep understanding of B2B and B2C acquisition strategies, including app store optimization (ASO), paid media, and education sector marketing.

KEY RESPONSIBILITIES

District Sales Support

• Develop strategies to increase awareness among district administrators
• Create targeted content, email, and paid media strategies to engage decision makers 
• Support sales team by creating marketing campaigns that drive paid partnerships 

Grassroots Teacher Growth 

• Develop and test hypotheses about the right channels and strategies to reach educators in the U.S. at scale
• Publish high-quality, engaging and relevant content that addresses teachers’ needs
• Optimize teacher-facing messaging to ensure strong retention and advocacy, positioning teacher adoption as a pathway to district sales

Family User Acquisition

• Lead app store optimization (ASO) efforts to maximize discoverability and downloads in the App Store and Google Play
• Develop and execute paid media and organic acquisition strategies to grow our user base of parents and children.
• Leverage SEO, content marketing, and social media to expand our reach among parents of young children

WHAT YOU BRING

• 7+ years of experience in acquisition marketing, preferably in education technology and mobile apps
• Strong understanding of school district sales cycles and decision-making processes
• Proven experience driving user acquisition across both B2B (school & district leaders) and B2C (teachers, families) audiences
• Strong analytical mindset—experience defining and tracking acquisition KPIs, optimizing CAC, and running A/B tests
• Collaborative approach with experience working cross-functionally with sales, product, design, and content teams
• Ability to balance strategic thinking with hands-on execution—you are equally comfortable defining a long-term growth plan and rolling up your sleeves to execute it
• Passion for education and Khan Academy’s mission to provide free learning resources for all children

PERKS AND BENEFITS

We may be a non-profit, but we reward our talented team extremely well! We offer:

• Competitive salaries
• Ample paid time off as needed – your well-being is a priority
• Generous parental leave
• An exceptional team that trusts you and gives you the freedom to do your best
• The chance to put your talents towards a deeply meaningful mission and the opportunity to work on high-impact products that are already defining the future of education
• Opportunities to connect through affinity, ally, and social groups
• And we offer all those other typical benefits as well: 401(k) + 4% matching & comprehensive insurance, including medical, dental, vision, and life

At Khan Academy, we are committed to fair and equitable compensation practices, the well-being of our employees, and our Khan community. This belief is why we have built out a robust Total Rewards package that includes competitive base salaries, and extensive benefits and perks to support physical, mental, and financial well-being.

The target salary range for this position is $120,800 - $151,000 USD. The pay range for this position is a general guideline only. The salary offered will depend on internal pay equity and the candidate’s relevant skills, experience, qualifications, and job market data. Exceptional performers in this role who make an outsized contribution can make well in excess of this range. Additional incentives are provided as part of the complete total rewards package, in addition to comprehensive medical and other benefits.

MORE ABOUT US

• Sal’s TED talk from 2011
• Sal’s TED talk from 2015
• Sal's TED talk from 2023

Our team: http://www.khanacademy.org/about/the-team

OUR COMPANY VALUES

Live & breathe learners

We deeply understand and empathize with our users. We leverage user insights, research, and experience to build content, products, services, and experiences that our users trust and love. Our success is defined by the success of our learners and educators.

Take a stand

As a company, we have conviction in our aspirational point of view of how education will evolve. The work we do is in service to moving towards that point of view. However, we also listen, learn and flex in the face of new data, and commit to evolving this point of view as the industry and our users evolve.

Embrace diverse perspectives

We are a diverse community. We seek out and embrace a diversity of voices, perspectives and life experiences, leading to stronger, more inclusive teams and better outcomes. As individuals, we are committed to bringing up tough topics and leaning into different points of view with curiosity. We actively listen, learn and collaborate to gain a shared understanding. When a decision is made, we commit to moving forward as a united team.

Work responsibly and sustainably

We understand that achieving our audacious mission is a marathon, so we set realistic timelines and we focus on delivery that also links to the bigger picture. As a non-profit, we are supported by the generosity of donors as well as strategic partners, and understand our responsibility to our finite resources. We spend every dollar as though it were our own. We are responsible for the impact we have on the world and to each other. We ensure our team and company stay healthy and financially sustainable.

Bring out the joy

We are committed to making learning a joyful process. This informs what we build for our users and the culture we co-create with our teammates, partners and donors.

Cultivate learning mindset

We believe in the power of growth for learners and for ourselves. We constantly learn and teach, improving our offerings, ourselves, and our organization. We learn from our mistakes and aren’t afraid to fail. We don't let past failures or successes stop us from taking future bold action and achieving our goals.

Deliver wow

We insist on high standards and deliver delightful, effective end-to-end experiences that our users can rely on. We choose to focus on fewer things — each of which aligns to our ambitious vision — so we can deliver high-quality experiences that accelerate positive measurable learning with our strategic partners.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, gender, gender identity or expression, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We value diversity, equity, and inclusion, and we encourage candidates from historically underrepresented groups to apply.

As part of this commitment, Khan Academy will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact careers@khanacademy.org