CRO Specialist (Growth Marketing)

Dear savvy marketer,

If you’ve been searching through countless lifeless job listings on Seek…

Almost slipping into a deep coma from the “We’re looking for a highly experienced marketing professional... blah blah blah” job adverts...

And you’re looking for an exciting opportunity to join the fastest growing digital agency in the country…Then this will be the most important job listing you ever read.

Here’s why...

My name is Sabri Suby and I am looking for a sharp and battled-hardened marketer to join my team in a leadership function.

But not any old marketer, no.

You must be a fire-breathing direct response warlord. Someone who has scorched the earth with winning campaigns - bringing previous controls to their knees.

Your bookshelf should include classics that would make….

Gary Halbert, David Ogilvy And Dan Kennedy Shed A Tear Of Joy...

You must live and breathe everything marketing, copywriting, conversion rate optimisation and funnels.

Someone who constantly keeps a swipe file and is forever on the hunt for winning offers to deconstruct.

Whether you’re split testing headlines on a new landing page…

Camping out in the mind of your dream buyer, gathering intel to pump up your copy on steroids…

Finding that unique ‘big idea’ for an upcoming promo...

Or simply polishing up some copy...

There is nothing you can’t do.

No control you can’t murder.

Now, a little about me…

I run King Kong.

We are a full-service digital marketing agency that is growing FAST!

For the last three years, we’ve been ranked as the fastest-growing digital agency…

And the 17th fastest growing company in the country by The Australian Financial Review…

But it’s not just me.

My business consists of…

90 Of The Wildest, Most Passionate Bunch Of Lunatic Marketers You’ve Ever Worked With...

And this is just one of the reasons we’ve been named as one of the BEST PLACES TO WORK in Australia & New Zealand by AFR and one of the Top 100 Coolest Companies in Australia by Anthill Magazine.

Look, the list goes on and on…because we’ve seriously won more awards than you can shake a stick at…

But enough about us, what about you...

In my experience, I have found that there are 5 kinds of marketers…

1. Sound on strategy, poor on execution.
2. Good communicators who lack that ‘killer instinct’...and don’t produce winning campaigns either.
3. Duds
4. The sharp marketer who is a lousy leader
5. Fire-breathing warlord marketers who combine personal genius and inspiring leadership.

We have a position for #5 in our office in South Yarra.

But Before You Get ALL Excited…I’ll Stop You There...

Because this role won’t be easy.

We’re a fast-paced agency who demands nothing but the very best.

We have hundreds of clients in every niche you can think of…

From dentists to doctors, home builders to home loan providers.

And we’re truly and an end-to-end agency.

We design, code and build...

1. Landing pages
2. Lead gen funnels
3. Ecomm funnels
4. Websites
5. Webinars
6. Video Sales Letters
7. Survey funnels
8. You name it we do it.

But what about the results? Are we any good at this marketing stuff?

Well in our office we let the numbers do the talking...And….

We’ve Generated $7.8 Billion In Revenue In Over 1000 Different Industries And Niches For Our Clients

It's quite a workload.

And, as such…

We’re looking for a super sharp marketing weapon to join the tribe.

Not only someone who knows marketing, but someone who can communicate that value to clients alongside a team of other passionate marketers.

Maybe you’ve been a ‘lone wolf’ marketer for too long, and you’re looking for a change...Looking to be a part of something bigger.

Or maybe you’ve been stagnating at a company with no growth prospects and want to be surrounded by a team of hungry winners.

Whether you call yourself a copywriter, funnel hacker, conversion rate optimisation specialist or a direct response marketer…

You share the belief that….

There Is Almost No Marketing Problem You Can’t Solve With A Split Test, Google Analytics And A Credit Card...

No two days in this role will be the same.

However, your responsibilities will include:

• Creating ROI driven Direct Response marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to sell.
• Conducting market research, seeking in depth knowledge of the clients ideal customer and the competitive terrain.
• Overseeing and directing the copywriting team to produce copy for projects led by your research and strategy.
• Outlining basic wireframes for landing pages and websites to assist the project management, web design and development teams.
• Scoping of Lead Gen and eCommerce websites (Shopify, WooCommerce, Magento).
• Conducting CRO Audits for client websites focusing on UX, UI, page performance and copywriting improvements that are designed to increase their conversion rate.
• Build relationships with clients and become rooted in their business so we grow with them.
• Monitor live campaigns, analyse websites and funnels and prepare performance analysis reports that identify areas of opportunity.
• Utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc.) to squeeze as much ROI as humanly possible out of each dollar spent.
• Educate and keep clients in the loop on our strategies and tactics.
• Contribute to the team by identifying areas to improve our project delivery.
• Communicate and work with our Paid and Social Advertising Departments to synchronize our strategies to deliver the best ROI for clients.

Look, our ideal candidate will have an ‘I got this’ attitude...they will be solution-focused with a proven track record of crafting winnings campaigns.

You will have to possess the ability to run through walls to get to a solution.

And won’t be the type of person who throws their hands in the air and gives up at the first sight of a challenge.

What will your everyday work look like? Will it be boring?

Well, let me just say this...

The Ever Changing Niches Our Clients Operate In Will Keep Your Workday Varied And Far From Boring!

For example...

One day you might be brainstorming an irresistible offer for a plastic surgeon…

And the next day you might be briefing in a copywriter for a property investment funnel.

Or problem shooting a campaign that is not converting within KPIs.

You’ll have a full library of resources, books, courses, seminars and one-on-one mentoring with myself to take your skills to the next level.

So...If you’ve been looking for your opportunity to get your foot in the door with a fast-growing company...

Take ownership of a multitude of projects and prove you have what it takes to succeed…

Then this job description has no doubt been like a breath of refreshingly crisp winter air…

Here’s What To Do Next...

Please take the time to write a Cover Letter that tells me about YOU.

Not some wishy-washy cover letter like…

“I’m 34-year-old Sagittarius from Brunswick - who enjoys philosophy, almond cappuccinos and Dot Com Secrets”...

No.

I want the details.

The juice.

The nitty-gritty.

Specifically why you think you would be the perfect fit for this role.

If you can’t take the time to do this.

Please don’t waste my time or yours by applying.

Best of luck.

Sabri

P.S. If this job description excited you even just a little bit. And you believe that you are indeed the marketing demigod I'm looking for.

Then please write and send your cover letter ASAP as we're currently interviewing for this position and I'm sure it will get filled fast.

Who knows. Maybe it will be a fit and maybe it won't.

And maybe, just maybe, this will turn out to be the best job you've ever had.

• A curious and avid researcher constantly seeking knowledge about customers that is not yet known.
• An ROI driven Direct Response marketing strategist driving the direction of landing pages, websites, copy, layouts, funnels and offers that are designed to sell.
• A not-yet mad scientist that analyses & seeks out opportunities and experiments with email campaigns to continuously optimise conversions and improve the customer experience.
• A solid understanding of how Direct Response, Digital Strategy, Optimisation, Sales Funnels, UX, UI, page performance, Google AdWords, SEO and Facebook Ads affect and can improve conversion rates.
• A solid understanding of CMS platforms and eCommerce systems (Shopify, WooCommerce, Magento) and Email Automation software.
• Outstanding time management skills and attention to detail. Loves to multitask and is motivated by and works well under pressure. Has the ability to self-learn and use initiative to solve problems.
• Ability to build good working relationships with clients and co-workers fostering open communication on project planning, progress and execution.
• Ability to educate a client and 'sell' them on our direct response strategies to deliver ROI.
• Positive “can-do” attitude, with a desire to extend existing skillset and be a problem solver.
• Company First mindset.

The juicy part:

• Generous salary - we want Australia's best talent and reward as such.
• Extensive training and full support - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness.
• Amazing growth prospects and upward mobility in our fast-paced agency.
• INSANE events - You name it and we've probably done it.
• Company trips away - Glamping, Bali & Thailand.
• Birthday Leave - Because you deserve it.
• Two days work from home - because sometimes you just want to wear your comfy pants and slippers.
• Jawdropping headquarters in South Yarra (just off Chapel St.) is close to cafes and public transport.

We move at a lightning pace! Only successful candidates will be contacted. If you haven't been invited via email to submit a Video Interview Kit with us 5 business days after submitting your application, unfortunately you haven't been successful this time around!