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Director, Customer Experience

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free.  Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space.  We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon.  We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix.  Come join us if you are looking for a purpose-driven and authentic career!


We’re hiring a Director of Customer Experience to lead our Customer Empowerment and Virtual Fitting teams. This role is critical to driving sales, fostering brand loyalty, and ensuring customer satisfaction while collaborating with leaders across Product, Operations, E-Commerce, and Marketing. You’ll be a customer advocate, continuously refining processes, workflows, technologies, and policies to achieve business goals and exceed expectations.


About You
  • A critical thinker and creative problem solver who sees opportunities where others see obstacles.
  • A customer-first strategist with a focus on long-term wins over short-term gains.
  • Data-driven and intuitive, with a balanced approach to consumer insights and analytics.
  • A proven leader who inspires teams to perform their best and deliver results.
  • Ambitious and results-oriented, skilled at balancing perfection with fast execution.
  • Obsessed with customer satisfaction.
  • Proactive, positive, and aligned with Knix’s mission and values.


Responsibilities
  • Lead and inspire the Customer Support and Virtual Fitting teams to deliver best-in-class customer experiences, maintaining high CSAT scores.
  • Own and improve customer experience programs, turning feedback into actionable business insights.
  • Develop and execute strategies for an omnichannel customer journey, from unboxing to refunds and all touchpoints in between.
  • Use data analytics to recommend improvements and optimize virtual touchpoints (AI, Live Chat, Email, Virtual Fittings).
  • Implement pilots, process improvements, and policy changes to enhance the customer experience.
  • Collaborate with the Executive Team to refine the brand voice and advocate for a customer-first approach.
  • Drive CX operations, identifying opportunities for automation and self-service to improve efficiency.
  • Align with Retail and Customer Experience teams to maintain operational standards.
  • Provide data-driven feedback to influence product development and CX initiatives.
  • Present weekly and monthly NPS data, incorporating social, retail, and return-rate insights to guide decisions.
  • Foster a collaborative, innovative, and results-oriented culture across teams.


Qualifications
  • 7+ years of experience leading customer experience functions, preferably in DTC or retail, with 5+ years managing medium-sized teams (~25, remote across Canada).
  • Proven success in managing remote CX teams at the Director level.
  • Expertise in data analysis and translating insights into strategic recommendations.
  • Familiarity with CX tools such as AI, Live Chat, Shopify, Kustomer, Medallia, and similar platforms.
  • Strong leadership and communication skills, with a passion for delivering exceptional customer experiences.
  • Experience leveraging analytics to solve problems and improve processes.
  • High emotional intelligence and the ability to inspire and develop teams.
  • Bachelor’s degree in business or related field, or equivalent experience.


How we Hire


Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.

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CEO of Knix
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Joanna Griffiths
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Average salary estimate

$110000 / YEARLY (est.)
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$100000K
$120000K

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What You Should Know About Director, Customer Experience, Knix

At Knix, we’re not just re-inventing intimate apparel; we’re a dynamic team committed to embracing individuality and empowering our customers. As the Director of Customer Experience in our vibrant Toronto office, you'll play a key role in shaping how we connect with over 3 million customers across North America. With a proven track record of leading customer experience teams, you'll inspire the Customer Empowerment and Virtual Fitting teams to deliver unforgettable interactions that foster brand loyalty and drive sales. You'll be a strategic thinker, employing data analytics to transform customer insights into actionable business improvements. At Knix, we value innovation, and your fresh ideas will help optimize every touchpoint of the customer journey—from the moment they unbox their purchase to handling returns. Our team thrives on collaboration across various departments, and you’ll work closely with Product, Operations, and Marketing to maintain our reputation as an industry pioneer. If you’re a results-oriented leader who is passionate about customer satisfaction and enjoys crafting processes that exceed expectations, this is the perfect opportunity for you. Come join a purpose-driven brand where your contributions will truly make an impact, and where every team member is respected and celebrated. Let’s embark on a journey to redefine intimate apparel together!

Frequently Asked Questions (FAQs) for Director, Customer Experience Role at Knix
What are the responsibilities of the Director of Customer Experience at Knix?

As the Director of Customer Experience at Knix, you'll lead the Customer Support and Virtual Fitting teams, improving customer satisfaction and driving business results. This role entails developing omnichannel strategies, leveraging data analytics for insights, and collaborating with cross-functional teams to craft the ultimate customer journey.

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What qualifications are required to become a Director of Customer Experience at Knix?

To qualify for the Director of Customer Experience role at Knix, candidates should possess 7+ years of experience in customer experience management, preferably in DTC or retail, with strong leadership talents and a proven ability to inspire teams. A Bachelor's degree in business or a related field is preferred, along with familiarity with various CX tools.

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How does Knix prioritize customer satisfaction in the Director of Customer Experience role?

At Knix, the Director of Customer Experience is tasked with maintaining high customer satisfaction scores. This role includes owning customer experience programs, refining processes based on customer feedback, and implementing strategies that ensure each interaction resonates positively with our community.

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What skills are important for a Director of Customer Experience at Knix?

Important skills for the Director of Customer Experience at Knix include critical thinking, creative problem-solving, and data analysis. Effective communication and leadership are crucial, as well as a strong focus on customer-centric strategies to foster long-term customer loyalty.

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What does a typical day look like for a Director of Customer Experience at Knix?

A typical day for a Director of Customer Experience at Knix could involve analyzing NPS data, collaborating with different departments to strategize customer interactions, conducting team meetings to inspire performance, and continuously looking for innovative ways to enhance the customer journey.

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Common Interview Questions for Director, Customer Experience
How do you define exceptional customer experience?

Exceptional customer experience can be defined as consistently meeting and exceeding customer expectations at every touchpoint. It's about understanding the customer’s journey and ensuring that each interaction is seamless, personalized, and adds value.

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Can you share an example of a successful customer experience strategy that you've implemented?

Absolutely! In my previous role, I implemented a feedback loop where we gathered customer insights after each interaction. By aligning our processes based on their feedback, we improved customer satisfaction scores and increased retention rates significantly.

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What tools do you find most effective for tracking customer satisfaction and experience?

I find tools like Medallia and Kustomer exceptionally useful for tracking customer satisfaction. They allow real-time feedback collection and deep analytics which can inform strategic decisions to enhance the customer experience.

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How would you handle a dissatisfied customer?

Handling a dissatisfied customer requires empathy and active listening. I would first understand their concerns fully, acknowledge their feelings, and take swift action to resolve any issues, ensuring they feel valued and heard throughout the process.

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What role does data play in your decision-making process concerning customer experience?

Data plays a critical role in my decision-making process. It helps identify trends, measure satisfaction levels, and direct my strategies. By analyzing data, I can make informed, customer-first decisions that drive improvements.

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How do you foster a customer-centric culture within a team?

Fostering a customer-centric culture involves leading by example, sharing customer success stories, and providing training that emphasizes empathy and the importance of customer satisfaction. Recognition of team members who exemplify this culture is also vital.

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What challenges do you foresee in this role, and how would you address them?

One challenge could be aligning customer experience across various channels. I would address this by ensuring consistent communication with all teams and leveraging data to identify gaps and streamline processes across touchpoints.

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How do you measure the success of a customer experience initiative?

Success can be measured through metrics like CSAT scores, NPS, and customer retention rates. Additionally, gathering qualitative feedback through surveys and direct interactions can provide insights into the initiative's effectiveness.

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What strategies would you employ to enhance customer engagement?

To enhance customer engagement, I would implement personalized communication strategies, leverage rewards programs, and utilize social media channels to foster community connections, ensuring our customers feel valued and heard.

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How do you balance short-term gains with long-term customer satisfaction?

Balancing short-term gains with long-term satisfaction requires strategic planning. I focus on creating meaningful customer interactions that build lasting relationships, even if that may involve forgoing some immediate sales for greater loyalty and retention.

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Knix’s brand mission is to inspire our community to live unapologetically free. Free from judgment. Free from self-doubt. Free to be yourself. And the company culture mirrors those values.

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Full-time, remote
DATE POSTED
December 8, 2024

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