Freelance Copywriter

As a Freelance Copywriter at KULE, you will be responsible for developing engaging and compelling copy across various platforms. This includes creating website content, product descriptions, email campaigns, and social media posts that embody our brand's voice and resonate with our audience. You will also collaborate closely with our marketing and creative teams to ensure alignment with overall brand messaging.

To qualify for the Freelance Copywriter position at KULE, candidates should have at least 5 years of experience in copywriting, ideally within the fashion or lifestyle industries. A strong background in developing and executing successful creative campaigns is essential, along with excellent writing, editing, and proofreading skills.

KULE prefers candidates who possess strong communication and presentation skills, excellent editing abilities, and a keen eye for detail. Being a self-starter who thrives in a fast-paced, deadline-driven environment is vital. Additionally, the ability to work both independently and collaboratively is key to successfully carry projects from ideation to execution.

At KULE, you will work closely with the Senior Art Director to manage the workflow effectively, ensuring all copy deliverables are executed on time. This involves clear communication and collaboration with both the creative and marketing teams to align the objectives and timelines of each project.

As a Freelance Copywriter at KULE, your projects will be diverse, including developing content for product pages, email marketing campaigns, blog posts, social media updates, and various marketing collateral. You'll have the opportunity to explore different formats and contribute creatively across all touchpoints of the brand.

When discussing your writing process, prioritize outlining how you conduct research, brainstorm ideas, and draft content. Highlight the importance of understanding the target audience and aligning with brand messaging. Sharing specific examples of past projects will demonstrate your methodology effectively.

In response, emphasize your openness to constructive criticism and how you view it as an opportunity for growth. Mention your experience in iterating on feedback and collaborating with team members to enhance the final output. Providing an example of a project where you applied feedback can illustrate your adaptability.

When answering this question, draw from various sources of inspiration, such as current trends, popular culture, and your own life experiences. Share how you keep a collection of ideas or reference materials to spark creativity and emphasize the importance of staying adaptable and open to new concepts.

Choose a specific campaign and outline the objectives, your role, and the strategies you employed. Discuss the results achieved, like engagement metrics or conversion rates, and reflect on the lessons learned from the experience to demonstrate both your skills and your commitment to continuous improvement.

Discuss your approach to familiarizing yourself with a brand’s voice through thorough research and analysis of existing content. Explain that you create guidelines or reference materials to maintain consistency. Sharing a past experience of adapting to a brand’s voice successfully can support your narrative.

Mention any specific tools or software you rely on for editing and proofreading, alongside your personal strategies. Emphasize your attention to detail and practices like reading aloud or using grammar-check tools to ensure content quality before submission.

Talk about your organizational skills and methods for prioritizing tasks, such as creating to-do lists or utilizing project management software. Convey your strategies for setting deadlines and how you adjust your workflow to accommodate urgent requests without compromising quality.

When answering, share a specific example that showcases your teamwork, such as brainstorming sessions or joint projects. Highlight your ability to communicate effectively, respect differing perspectives, and contribute to a collaborative environment that produces outstanding results.

Research KULE's brand identity and its audience before the interview, and share your insights on their values and style. This shows your genuine interest in the company and your ability to align your writing with their mission, reflecting your dedication to producing relevant content.

In your response, articulate your passion for the fashion or lifestyle industry and your admiration for KULE's brand. Discuss how this position aligns with your career goals and creative aspirations, and why you believe your skills can contribute meaningfully to their objectives.