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Machine Learning Engineer

The Client is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Their integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, they’re able to work with brand partners in an integrated fashion, allowing them to align marketing strategies back to core business objectives. Client teams are trained on how to always act as a trusted business partner, acting as a fiduciary to partners needs above our own.

You will have the opportunity to work with iconic brands such as The North Face, Timberland, Movado Watches and Jose Cuervo. Everyone wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

About the Role: They are in search of an exceptional Machine Learning Engineer to join their accomplished team. In this role, you will take the lead in developing and fine-tuning predictive ML models, with a primary focus on Ad Score and Ad Account Health. You will play a crucial part in delivering actionable insights and solutions to their clients, and your work will be integral to our mission.

Responsibilities include but are not limited to;

  • ML Model Development: Lead the development and refinement of predictive ML models, particularly Ad Score and Ad Account Health.

  • Data Analysis: Conduct in-depth data analysis to identify trends, patterns, and insights that inform model development and optimization.

  • Feature Engineering: Collaborate with data engineers to create and maintain feature engineering pipelines to support model training.

  • Model Evaluation: Implement rigorous evaluation methodologies to assess model performance, making necessary adjustments for continuous improvement.

  • Deployment and Integration: Work closely with engineering teams to deploy models and integrate them into our products through APIs.

  • Collaboration: Collaborate closely with product managers, full-stack engineers, and TPMs to ensure seamless integration of data science solutions into our products.

  • Research and Innovation: Stay up-to-date with the latest developments in the field of data science and machine learning, and explore innovative approaches to problem-solving.

Requirements

  • Master's or Ph.D. in a related field with a strong academic background.

  • Proven experience as a Data Scientist with a track record of developing and deploying predictive ML models.

  • Expertise in machine learning techniques, including but not limited to regression, classification, clustering, and deep learning.

  • Proficiency in data manipulation, feature engineering, and model evaluation.

  • Strong programming skills in languages such as Python and experience with libraries like TensorFlow, PyTorch, or scikit-learn.

  • Excellent communication skills and the ability to collaborate effectively The Client cross-functional teams.

  • A passion for continuous learning and staying updated with the latest trends and technologies in data science.

  • Strong problem-solving abilities and the capacity to translate complex data into actionable insights.

Tech Stack

  • Google Analytics

  • Hotjar

  • Rollbar

  • Azure Portal

  • Terraform Cloud

What You Should Know About Machine Learning Engineer, Lead Allies Inc

Join the innovative team at The Client as a Machine Learning Engineer, where you’ll be part of the world’s first Performance Branding company, working with well-known brands like The North Face, Timberland, and Movado Watches to drive their business growth through cutting-edge marketing strategies. With a commitment to collaboration and a strong team culture, your role will involve leading the development and fine-tuning of predictive machine learning models, primarily focusing on Ad Score and Ad Account Health. You'll employ your expertise in data analysis to uncover trends and insights that will directly inform and optimize these models. As you work closely with data engineers, your skills in feature engineering will shine as you help maintain data pipelines vital for model training. Your responsibilities will also include implementing rigorous model evaluation methodologies, ensuring continuous improvement in performance. The Client's emphasis on integration means you'll work in tandem with product managers and full-stack engineers to deploy your models through APIs seamlessly. With opportunities for research and staying current in the ever-evolving field of machine learning, this role promises a dynamic environment where your contributions directly impact the success of our clients and their business objectives. If you're passionate about problem-solving and turning complex data into actionable insights, this could be your next career adventure!

Frequently Asked Questions (FAQs) for Machine Learning Engineer Role at Lead Allies Inc
What are the responsibilities of a Machine Learning Engineer at The Client?

As a Machine Learning Engineer at The Client, you'll take on several key responsibilities that are crucial to driving the company's mission. You'll develop and fine-tune predictive ML models, focusing on Ad Score and Ad Account Health, which are integral to our branding strategies. In addition, you will perform in-depth data analysis to uncover valuable trends and patterns and collaborate with data engineers to set up feature engineering pipelines. Implementing evaluation methodologies for model performance and ensuring seamless integration of these models through APIs with engineering teams is also part of the role. Your work will contribute significantly to the actionable insights that our clients rely on.

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What qualifications are required for the Machine Learning Engineer role at The Client?

To be considered for the Machine Learning Engineer position at The Client, candidates should ideally possess a Master's or Ph.D. in a relevant field, showcasing a solid academic foundation. Proven experience in developing and deploying predictive ML models is essential, along with expertise in machine learning techniques such as regression, classification, clustering, and deep learning. Strong programming skills in Python and familiarity with libraries like TensorFlow, PyTorch, or scikit-learn are also required. Excellent communication skills and the ability to work collaboratively in cross-functional teams play a vital role in this position.

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What type of projects will a Machine Learning Engineer at The Client work on?

As a Machine Learning Engineer at The Client, you will engage in exciting projects that involve creating predictive models for marketing analysis, particularly focusing on Ad Score and Ad Account Health. Your projects will require rigorous data analysis and feature engineering to ensure the effectiveness of these models. Collaborating with product managers, you will integrate your models into innovative marketing solutions that help our clients achieve their business goals. This role is perfect for those looking to tackle real-world challenges and contribute to high-impact projects within a dynamic company.

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How does The Client support the professional development of its Machine Learning Engineers?

At The Client, we believe that continuous learning is crucial for success in technology roles. As a Machine Learning Engineer, you'll have numerous opportunities to stay updated with the latest trends and advancements in data science and machine learning. We encourage our engineers to attend workshops, conferences, and training sessions to enhance their skills further. Additionally, you'll have access to mentorship from senior team members and a collaborative work environment that promotes innovation and knowledge sharing, ensuring you are well-equipped to advance in your career.

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What technologies do Machine Learning Engineers at The Client work with?

Machine Learning Engineers at The Client utilize a robust tech stack to excel in their roles. You’ll work with tools and platforms like Google Analytics for performance data analysis, Hotjar for user experience insights, and Rollbar for error tracking. Furthermore, you'll engage with Azure Portal for cloud services and utilize Terraform Cloud for infrastructure automation. Familiarity with these technologies will help you integrate machine learning models effectively into our offerings and contribute to our data-driven marketing strategies.

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Common Interview Questions for Machine Learning Engineer
Can you describe your experience with developing predictive machine learning models?

When answering this question, discuss specific projects where you have successfully created predictive models. Include the technology stack used, the methods applied, and the impact of your models on business decisions. Highlight any challenges faced during development and how you overcame them.

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What machine learning techniques do you specialize in, and how have you applied them?

In this response, detail the machine learning techniques you are proficient in, such as regression or classification. Provide examples of how you've applied these techniques in past projects, focusing on the outcomes and any business value they delivered.

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How do you approach feature engineering in your projects?

Explain your process for feature engineering, such as the steps taken to identify important features, handle missing data, and enhance model performance. Use specific examples to illustrate your approach and its effectiveness.

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What is your experience with model evaluation techniques?

Discuss various model evaluation methods you’ve implemented, such as cross-validation, AUC-ROC, or confusion matrix analysis. Highlight how these evaluations informed your model refinements and improved performance.

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Describe a challenge you faced in a project and how you overcame it.

Choose a relevant challenge and explain the context, what made it difficult, and the specific steps you took to address it. Focus on the solution and the positive outcome that resulted from your actions.

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How do you ensure your models are interpretable and provide actionable insights?

In your response, emphasize the importance of model interpretability. Discuss methods you use to increase transparency, like feature importance scoring or SHAP values, and how these insights benefit stakeholders in understanding the results.

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How do you stay current with the latest developments in machine learning?

Mention resources you rely on, such as academic journals, online courses, and webinars. Include your commitment to continuous education and any communities or forums you engage with for knowledge sharing.

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How do you integrate machine learning models into production systems?

Outline your experience with model deployment and integration, including the tools and frameworks you've used, such as APIs. Discuss the importance of collaboration with engineering teams during this process to ensure smooth transitions and operational efficiency.

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What role does collaboration play in your approach to machine learning projects?

Share examples of how you have collaborated with cross-functional teams, such as product managers or data engineers, in past projects. Highlight the importance of communication and teamwork in achieving project goals and delivering value to clients.

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What are some ethical considerations you take into account while developing machine learning models?

Discuss how you acknowledge biases in data and their potential impacts on model outcomes. Emphasize the importance of ethical AI practices and how you strive to create fair, equitable models that uphold user privacy and integrity.

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Full-time, remote
DATE POSTED
March 13, 2025

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