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Lead Industry Strategist (Crypto)

11:FS is on a mission to change the fabric of financial services. Our Ventures practice builds challenger propositions globally, like we did for Natwest with Mettle. Our Pulse team creates a benchmarking tool used by the likes of Monzo, Starling, Natwest and Tesco Bank. Our Foundry team are delivering a Financial Services Operating System to help businesses quickly add financial services to their offering. On top of all of that, we're a media company, our Growth team generate a stream of content that supports our brand and changes the conversation - not necessarily in that order.

To do this we need an amazing team so we have pulled together the best in financial services and beyond.

We truly live our values at 11:FS, and they are critical to your entire journey here. 'Cultural Add' is as, if not more, important as pure technical fit, and as part of your interview process we'll deep dive in our values and your beliefs. Everyone at 11:FS fits our 4 core values: Team, Attitude, Communication and Impact, and this remains at the core of our growth.


At 11:FS we see ourselves as the challenger team dedicated to helping banks and FS players transform themselves and the industry we love. For us this means rethinking what it takes to operate in financial services top to bottom to help our partners build and launch next generation digital propositions around the globe.

We truly live our values at 11:FS, and they are critical to your entire journey here. We are looking for our new colleagues to add to our culture, and this is as important as pure technical fit. As part of your interview process we'll deep dive in our values and your beliefs. Everyone at 11:FS fits our 4 core values: Team, Attitude, Communication and Impact, and this remains at the core of our growth.

We are designing and launching new fintech startups for our clients and ourselves and treat every opportunity like a business, not a project. To do this we hire great people and get out of their way.

Purpose of Role:

In this role you'll be working at the leading edge of crypto. You'll play a key role in defining, developing and launching services around the world which fundamentally change the way that finance works. The research you lead will identify opportunities for us to design and build new financial services that serve currently unmet customer needs, using decentralised transactional infrastructure. Our ambition is to create new businesses which have the customer at their centre. You'll be working directly alongside designers, developers and product managers to get new products and experiences into the market and into the hands of customers as quickly as possible.

The Job Role:

In this role you will:

  • Help businesses identify new opportunities to build world-class new decentralised financial services. This includes identifying the strategic market opportunity, designing new value propositions and working with designers and product people to create new products and brands.
  • Propose, plan, research, draft and deliver insights about financial services and blockchain that are directly relevant to the digital business challenges faced by our clients and prospects.
  • Deliver high-quality and timely research to our clients through projects, advisory, reports, speeches and other deliverables.
  • Champion and support the development and delivery of new types of research output.
  • Represent 11:FS in the media by taking part in our podcasts and responding to ad hoc requests from journalists.
  • Shape the research and strategy propositions 11:FS offers to its clients.
  • Contribute to both direct and indirect business development to identify, propose and win opportunities to help develop better financial services propositions.

As a Lead Crypto Strategist, you will need:

  • Passion and curiosity about web3, crypto, blockchain, fintech and the future of decentralised financial services.
  • Strong opinions and expertise about how banking, payments, investments and insurance work.
  • At least 2 years experience in a crypto-related role.
  • Excellent client management skills with the ability to build strong trusted relationships.
  • Strong commercial awareness that enables you to understand clients' complex business problems, construct research-led project approaches, frame winning proposals and support 11:FS's business development efforts.
  • Confident leadership with the ability to run projects, workshops and training (both internally and externally).
  • Comfort and enthusiasm for collaborating with diverse, multi-disciplinary teams in an agile environment.
  • Good coaching and mentoring skills that enable you to lead and support more junior members of a team.
  • The ability to think in an integrated way, holding multiple concepts and tensions in your head and finding a path forward.
  • A positive attitude and outlook even when facing the most difficult challenges.
  • Ideally, towards 10 years experience in a research, strategy, product or financial services-related role.
  • A willingness and ability to travel and work on location in other countries for up to 25% of the time (when it is safe to do so).


We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, parents, and individuals with disabilities to apply. 11:FS is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

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CEO of 11:FS
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David Brear
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DATE POSTED
August 11, 2022

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