Media Buyer Operation Team Lead

As a Media Buyer Operation Team Lead at LeadX Pro, you will manage a talented media buying team dedicated to creating and optimizing campaigns across Google Ads, Meta Ads, and TikTok Ads. Your role involves advanced configuration of tracking systems such as Redtrack and Voluum, implementation of pixels, and deep data analysis using Google Sheets. Additionally, you will focus on direct sales in affiliate verticals like gambling and e-commerce, ensuring every campaign achieves maximum effectiveness.

Candidates for the Media Buyer Operation Team Lead role at LeadX Pro should have solid experience managing campaigns on Google Ads, Meta Ads, and TikTok Ads. An in-depth knowledge of tracking systems, advanced Google Sheets skills, and experience with software integration platforms like Zapier are also essential. Proven team management skills and proficiency in English, both written and spoken, are highly valued.

LeadX Pro fosters a dynamic and inclusive work environment that encourages innovation and growth for the Media Buyer Operation Team Lead. We offer opportunities for rapid career progression through internal programs and emphasize autonomy, allowing you to shape your work and recommend impactful changes. Joining us means being part of an exciting phase of growth where your contributions can truly drive success.

The work culture at LeadX Pro is vibrant, collaborative, and multicultural. We value diversity and provide a supportive environment where team members can thrive. You will be part of a proactive team of professionals who celebrate individual uniqueness while working towards shared goals, making it an exciting place to develop your career as a Media Buyer Operation Team Lead.

LeadX Pro offers a range of benefits for its Media Buyer Operation Team Lead, including competitive compensation with fixed and variable incentives, full remote working options, and the opportunity to work in an innovative and growth-focused environment. Additionally, our commitment to diversity and social responsibility provides a meaningful workplace.

To effectively manage and optimize media buying campaigns, I start by setting clear objectives and KPIs. I regularly analyze campaign performance data, making necessary adjustments based on real-time feedback. Utilizing tracking systems and in-depth A/B testing helps me refine strategies and maximize ROI.

I have significant hands-on experience with both Redtrack and Voluum, where I've configured tracking systems to ensure accurate reporting of campaign performance. My familiarity with these tools allows me to set up funnels, track conversions, and generate actionable insights for optimization.

In data analysis for media buying, I use a combination of Google Sheets and visualization tools to interpret complex datasets. I focus on identifying patterns and trends in performance metrics, using advanced formulas and pivot tables to deliver precise insights that inform strategic decisions.

Effective communication in a multicultural team involves being sensitive to cultural differences and fostering an open dialogue. I encourage regular meetings, use clear language, and leverage collaboration tools to ensure everyone feels included and understood, helping to build strong working relationships.

My approach involves a thorough understanding of each platform's pixel configuration requirements. I ensure that all necessary codes are correctly implemented, test each pixel for functionality, and write documentation to guide future team members in maintaining these setups efficiently.

I approach software integrations by first identifying repetitive tasks that could benefit from automation. Using Zapier, I integrate various marketing tools to streamline processes, such as automatically transferring data between platforms and updating performance metrics, enhancing our workflow efficiency.

A common challenge in media buying is dealing with fluctuating ad costs. I overcome this by closely monitoring market trends, adjusting budgets dynamically, and employing innovative bidding strategies that help us remain competitive while maximizing our ad spend.

I optimize campaign creatives by employing data-driven insights from previous performances. A/B testing different ad variations helps us identify what resonates best with the target audience. I also stay up-to-date on industry trends to ensure creatives remain fresh and engaging.

Flexibility is crucial as it allows me to adapt to the fast-paced nature of media buying. This involves pivoting strategies based on real-time data, experimenting with new tools, and responding quickly to changes in market dynamics—all while maintaining team morale and focus on our objectives.

To analyze campaign data effectively, I utilize segmentation to break down performance by demographics and channels. By visually representing data in charts, I can identify key drivers of success and areas needing improvement, translating those insights into actionable strategies for future campaigns.