Senior Growth Marketing Manager (Remote, Europe)

As a Senior Growth Marketing Manager at LearnWorlds, your key responsibilities include developing and executing integrated multi-channel marketing strategies that drive growth, identifying revenue opportunities through research and insights, spearheading initiatives to enhance marketing performance, and managing end-to-end campaigns across various channels. Additionally, you'll collaborate with internal teams to ensure campaign alignment and optimize workflows for better outcomes.

Candidates for the Senior Growth Marketing Manager position at LearnWorlds should have a minimum of 5 years of experience in marketing roles, including at least 1 year in a senior capacity managing full-funnel, multi-channel campaigns. Proven success in a high-growth B2B SaaS environment, preferably in the e-learning or edtech sector, is essential. Strong project management skills and exceptional English communication skills are also crucial.

The Senior Growth Marketing Manager role directly contributes to LearnWorlds' mission of empowering individuals and businesses through innovative e-learning solutions. By developing effective marketing strategies, identifying growth opportunities, and executing high-impact campaigns, you play a vital role in driving business growth and enhancing the learning experience for our diverse clientele.

At LearnWorlds, the work environment is dynamic and collaborative, with a fully remote team that values flexibility and work-life balance. This position offers the option to work from home or one of our offices in Athens, Crete, or Limassol. You will be part of a supportive tribe structure that encourages innovation and teamwork, allowing you to influence business outcomes significantly.

LearnWorlds offers a competitive benefits package for the Senior Growth Marketing Manager role, including a private life and health insurance plan, a personal annual training budget, an annual home office allowance, a company laptop, 23 days of paid time off, and 3 early summer Fridays. Additionally, you will have access to a free LearnWorlds School to build and sell your courses and the opportunity to grow alongside a motivated and entrepreneurial team.

To develop a multi-channel marketing strategy for LearnWorlds, I would start by conducting thorough market research to understand our target audience and their needs. Then, I'd analyze our current performance metrics to identify gaps and opportunities. By collaborating with internal teams, I would craft tailored campaigns that utilize various channels such as email, social media, content marketing, and events, ensuring a cohesive message throughout the customer journey.

In my previous role, I managed a growth campaign that focused on increasing lead conversions. By leveraging targeted content marketing and utilizing marketing automation tools, we segmented our audience and delivered personalized messaging. As a result, we achieved a 20% increase in lead-to-customer conversion rates within three months, significantly impacting our revenue growth.

I use a combination of analytics tools to track key performance indicators, such as conversion rates, engagement metrics, and ROI. Regular analysis of these metrics allows me to identify what's working and areas for improvement. By employing A/B testing for various campaign elements, I can refine our strategies based on real-time data, ensuring optimal performance and continuous learning.

Balancing strategic thinking with hands-on execution requires effective time management and prioritization. I allocate specific time blocks for strategic planning while also setting aside time for executing campaigns. By creating detailed project plans and collaborating closely with my team, I ensure that strategic initiatives are grounded in actionable steps, allowing me to focus on both high-level vision and day-to-day tasks.

In my previous role at a B2B SaaS company, I implemented several strategies aimed at revenue growth, including referral programs, upselling campaigns, and targeted content initiatives. These strategies led to consistent quarterly revenue increases. I utilized customer feedback and market trends to adapt our offerings, ensuring we remained competitive and continued to meet the evolving needs of our clients.

Customer segmentation is vital for effective targeting. I use data analytics and behavioral insights to categorize our audience, allowing me to tailor messaging and campaigns for each segment. By understanding their unique needs and preferences, I can create highly relevant content and optimize channel selection, enhancing engagement and maximizing conversion rates.

In a remote setting, I emphasize clear communication and regular check-ins with my team. Utilizing collaboration tools such as Slack and project management software allows us to stay aligned on our goals. I encourage feedback and input from team members, fostering an inclusive environment where everyone feels valued. The key is maintaining transparency and ensuring that everyone feels connected, regardless of physical location.

The most crucial factor for campaign success is a deep understanding of the target audience. When we know their pain points, preferences, and behaviors, we can create tailored content that resonates with them. Additionally, continuous optimization based on performance data and being agile enough to pivot strategies as needed are essential for achieving and exceeding campaign goals.

Staying updated with industry trends requires a proactive approach. I regularly participate in webinars, read industry publications, and engage with thought leaders on social media. Joining professional networks and attending conferences focused on edtech marketing provides further insights into emerging strategies and technologies. Continuous learning is vital to adapting our tactics in an ever-evolving landscape.

Key challenges facing growth marketers today include data privacy regulations, increased competition, and the need to create personalized experiences at scale. As digital landscapes evolve, marketers must navigate changing customer expectations while ensuring compliance with regulations. Additionally, attribution across multiple channels can be complex, requiring innovative approaches to measure and justify marketing investments effectively.