Digital Demand Generation Marketing Manager

A BIT ABOUT US Lever was founded nine years ago to tackle the most strategic challenge that companies face: how to recruit and hire top talent. We're building the next generation of hiring software that companies like Netflix, Atlassian, KPMG, and McGraw-Hill Education rely on to grow their teams. We've rethought the talent acquisition paradigm and are the innovation leaders in our space and looking for the right people to join us as we scale. We're extraordinarily proud of the company we've built so far (not to mention humbled to be recognized as the #1 place to work in San Francisco, as well as a top workplace in the entire United States). Our people are Lever's biggest competitive advantage and we'll continue investing in our Leveroos and people-first culture. THE CHALLENGE We're looking for a talented Digital DG Marketing Manager to optimize our demand gen efforts and implement the right strategy to engage and drive revenue from new business. This person will work... cross-functionally with the Sales, Marketing, Product, and CS teams to scale and optimize our programs and take our Marketing Program to the next level. This role is coming at a critical time for Lever; we're investing heavily in our marketing and sales teams as we move upmarket and need a growth-minded and experienced marketing professional to get us there. THE OPPORTUNITY This is a high-growth marketing opportunity that will help grow and tell the stories of our 2000 customers who overwhelmingly view Lever's product as the most innovative in the talent acquisition space. We're out to help companies transform their hiring by ensuring that recruiters and HR professionals globally are set up to succeed with our best-in-class product suite and services. THE SKILL SET 2 years marketing experience focused on campaign management and email nurturing 1 years of hands-on experience with email marketing automation software (Marketo is preferred). 1 years managing external agencies or equivalent 1 years experience executing webinars and virtual events Experience creating engaging emails and nurtures focused on the persona, lifecycle campaigns, segmented communication strategies Strong creator of compelling messages for different segments Self-starter with the ability to seek out opportunities, create an action plan and see it through to fruition Has a good understanding of what engagement, retention, and upsell campaigns are In-depth knowledge of email best practices to increase deliverability, engagement, and conversions Experience with A/B testing BA/BS in marketing or related field, or equivalent work experience Strong project management and prioritization skills Ability to work cross-functionally and manage various stakeholders B2B experience required; SaaS experience is a plus WITHIN 1 MONTH, YOU'LL Complete Lever's new-hire training week (a.k.a. Ramp Camp) and learn what it means to build a powerful recruiting platform Architect your starter project: Innovate a new nurture program targeted at personas and their needs Review Customer Advisory Board notes, Prospect/Customer recordings to hear first-hand (e.g., Gong) Become familiar with tools (e.g., Asana, Marketo, Knak, and SFDC), Process, Reports, KPIs, Calendar, Messaging and Positioning, and Persona Become familiar with active campaigns, themes, and programs currently running 1: 1s with team members in Marketing and Sales WITHIN 3 MONTHS, YOU'LL Set strategy and vision for the implementation of our digital marketing, specifically email strategy and execution Complete your starter project Own email execution of strategy, reporting, and analysis to inform quarterly strategic direction Own KPI metrics and set goals for the direct marketing channel Partner with cross-functional teams to understand how best to tell our story through content engagement Master segmentation and persona journey Own flight calendar for direct marketing (in-house and third-party) Support the events team with webinars and virtual events (promotion, planning, and execution) WITHIN 6 MONTHS, YOU'LL Work with the Growth team to execute A/B testing Own 50% of webinar planning and execution Own third-party planning for direct marketing, nurtures, and trigger-based activities Own monthly/quarterly prospect newsletter Own global direct marketing strategic execution Support for Win/Loss analysis incorporation into direct marketing strategy and design Execute direct marketing field/region support 1-2 a quarter to drive volume or velocity WITHIN 12 MONTHS, YOU'LL Create strategic direction of in-house and third-party direct Salary Range: $80K -- $100K Minimum Qualification Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse