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Analyst, Sales Engineering

LG Ad Solutions

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.

The Role

The Business Data Analyst (Sales Engineering) team is the core of our client’s experience and revenue generation.  We provide consultative solutions that maximize value and results for client’s business, and growth for our company.  Through strategic planning and insightful recommendations we scale existing accounts, develop relationships with new clients and ensure seamless and continuous support/guidance that deliver as expected.

The BDA ( Sales Engineering)  is an entry-level position that provides internal and external support for the Client Success team across a variety of job responsibilities. This person will oversee aspects of media planning, sales engineering and client needs. Day to day responsibilities also involve  curation of data segments, creating compelling insights from raw data & creating automated solutions . This task oriented position requires someone that is able to stick to daily deadlines, is highly organized, has a strong eye for detail and a great sense of presenting the data and insights. This position is great for anyone looking to gain exposure to the fast paced world of digital ad tech.  

Responsibilities:

  • Handle the pre-sales process based on the opportunities and goals clients present.

  • Drive revenue and increase advertiser satisfaction by working cross-functionally with clients, sales, account managers and operations.

  • Play a key role in building RFPs and RFIs approvals while ensuring timelines and goals are met.

  • Collaboration with other teams to develop tailored solutions that meet clients' needs using our suite of data, targeting, and product channels.

  • Work with the product and engineering teams in ideation and development of tools to enhance the existing products and increase capabilities of the team.

  • Brainstorm on ideas that have the potential to increase revenue for the company and execute it with the team's help.

  • Projecting client’s potential revenue using sophisticated techniques like Predictive Analytics and Mathematical Modelling 

  • Developing optimal audience targeting strategies which cater to client’s KPI with realtime analysis & benchmarking.

  • Development of automated in-house cross-team functional tools which increase efficiency by at least 2x and promote precision along with accuracy.

  • Support Campaign Management team with live optimization support and techniques including segment creation throughout the life cycle of a campaign.

Requirements:

  • 1 year of media experience preferred, but not required

  • Bachelor's degree

  • Idea-driven; creates and improves strategies and processes

  • Ability to see the big picture, identify key issues, and provide proactive tactical and strategic recommendations

  • Detail-oriented and diligent work ethic with excellent organizational, project/time management, and problem-solving skills

  • Communicates efficiently, skillfully and tactfully – written, verbal, and presentations

  • Analytical thinker, digests data to make conclusions, recommendations, and troubleshoot

  • Strong cross-functional team player

  • Ability to excel in a highly dynamic, fast-paced environment that requires fast learning and flexible thinking

LG Ad Solutions provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to careers@lgads.tv to let us know the nature of your request.

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What You Should Know About Analyst, Sales Engineering, LG Ad Solutions

Join LG Ad Solutions as an Analyst in Sales Engineering and step into the exciting world of connected TV and digital advertising! In this entry-level position, you’ll be at the heart of our client engagement and revenue generation, making a lasting impact on both our clients and the company. Your role will involve everything from supporting our Client Success team to overseeing media planning and understanding client needs. You'll get hands-on experience curating data segments and transforming raw data into compelling insights—perfect for anyone eager to dive into the fast-paced world of digital ad tech. You'll collaborate across teams, working with sales and operations to ensure our clients get tailored solutions that truly meet their objectives. Plus, you’ll be driving revenue while enhancing advertiser satisfaction, all while honing your analytical and communication skills. This is more than just a job; it’s your opportunity to develop innovative strategies and tools to increase efficiency and accuracy, all within a supportive and collaborative environment. If you're detail-oriented, organized, and ready to take on the dynamic challenges of this industry, the Analyst position at LG Ad Solutions could be the perfect fit for you. Come be part of our journey, where your ideas can make a difference and propel your career forward!

Frequently Asked Questions (FAQs) for Analyst, Sales Engineering Role at LG Ad Solutions
What are the responsibilities of an Analyst in Sales Engineering at LG Ad Solutions?

As an Analyst in Sales Engineering at LG Ad Solutions, you will play a crucial role in consulting with clients, maximizing their ad strategies, and generating revenue. Your day-to-day responsibilities will include managing the pre-sales process, developing tailored solutions through collaboration, building RFPs and RFIs, and supporting campaign management with live optimization techniques. You will also work closely with product and engineering teams to enhance our advertising tools and capabilities.

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What qualifications do I need to become an Analyst in Sales Engineering at LG Ad Solutions?

To qualify for the Analyst position in Sales Engineering at LG Ad Solutions, you should ideally possess a bachelor's degree and have some experience in media (about a year preferred, but it's not required). You’ll also need strong analytical thinking skills, excellent organizational abilities, and an aptitude for communication. The role requires a proactive mindset to recommend strategic improvements and a detail-oriented approach to data analysis.

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How does the Sales Engineering team contribute to client success at LG Ad Solutions?

The Sales Engineering team at LG Ad Solutions is pivotal in ensuring client success through strategic data analysis and solution customization. By understanding client goals, the team drives revenue through tailored recommendations and coordination with cross-functional teams, ultimately enhancing client satisfaction. You will facilitate collaboration that aligns our products with client needs, creating a win-win for both our clients and the company.

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What skills are essential for an Analyst in Sales Engineering at LG Ad Solutions?

To thrive as an Analyst in Sales Engineering at LG Ad Solutions, key skills include analytical thinking, the ability to synthesize data into actionable insights, and strong communication skills. Being detail-oriented and organized is crucial, as you'll be managing multiple deadlines and projects. Additionally, being a proactive problem-solver will help you excel in our fast-paced environment.

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What can I expect from the work environment at LG Ad Solutions as an Analyst in Sales Engineering?

At LG Ad Solutions, you can expect a dynamic and collaborative work environment that encourages innovation and creativity. You will have the opportunity to work alongside talented colleagues in digital advertising, engage in brainstorming sessions for revenue generation ideas, and gain hands-on experience in media planning and strategy. The company values every team member's contributions and promotes professional growth in a supportive setting.

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Common Interview Questions for Analyst, Sales Engineering
Can you describe a time when you had to analyze data to make a recommendation?

In answering this question, remember to focus on the specific techniques you used to analyze data and how your insights led to actionable recommendations. Detail the context of the situation, the datasets you examined, and the outcome of your recommendation. This showcases your analytical skills and ability to leverage data effectively.

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How do you prioritize tasks when managing multiple deadlines?

To answer this, describe your process for assessing project timelines and the importance of each task. You can talk about how you use organizational tools or techniques like the Eisenhower Matrix to prioritize tasks that align with team goals and client needs. This demonstrates your time management skills and your ability to handle pressure.

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What steps would you take to understand a client’s needs before suggesting a solution?

Emphasize the importance of effective communication and asking the right questions during your response. Discuss how you would actively listen to the client, gather relevant information about their goals and challenges, and possibly conduct preliminary research before proposing a customized solution.

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What methods do you use to stay organized in a fast-paced environment?

Detail specific organizational tools or strategies you employ, such as project management software, lists, or time-blocking techniques. Express your adaptability and how you adjust these methods when priorities shift to ensure efficiency.

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How would you approach teamwork in developing tailored solutions for clients?

Convey your belief in collaboration and communication as key components of effective teamwork. Provide an example where you successfully worked with colleagues across different departments to combine insights and create impactful solutions for clients.

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Describe a situation where you had to present data findings to a non-technical audience.

Focus on your ability to simplify complex data into understandable terms. Explain how you tailored your presentation to meet the audience’s level of understanding, used visuals effectively, and ensured engagement during your presentation.

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Can you explain what predictive analytics is and how it might benefit a client?

When answering this, articulate the concept of predictive analytics and provide real-world examples of how it can enhance decision-making for clients. Speak about how it can be utilized to forecast potential revenue and inform audience targeting strategies, benefiting advertisers by enhancing campaign success.

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What tools or software are you familiar with for data analysis?

Discuss specific data analysis tools you have experience with, such as Excel, SQL, or any industry-specific software. Highlight your willingness to learn new tools as well, demonstrating your adaptability and technical aptitude relevant to the Analyst role.

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How do you handle constructive criticism in the workplace?

Illustrate your openness to feedback by describing how you view constructive criticism as an opportunity for growth. Provide an example of a time you received feedback, how you processed it, and what steps you took to improve thereafter.

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Why are you interested in the Analyst position at LG Ad Solutions?

This is your opportunity to connect your career aspirations to the company's mission. Discuss your passion for digital advertising, technology, or data analysis, and how LG Ad Solutions' innovative solutions resonate with you. Show your enthusiasm for being involved in a leading company in the ad tech space.

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LG Ads Solutions is on a mission to make TV an even better advertising medium for brands, agencies, networks, and most importantly, consumers.

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Full-time, remote
DATE POSTED
January 7, 2025

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