Marketing Specialist

About Liatrio

Liatrio is a boutique consulting firm aiming to help enterprises deliver software faster, safer and more efficiently. We do this by working with leadership and hands-on-keyboard engineers to uplift people and process. We have helped lead DevOps transformations in different industries anywhere from financial institutions to healthcare providers. We are a small company that makes a big impact, so put on your entrepreneur hat and get ready to innovate!

What We’re Looking For

We're looking for a marketing specialist to be our in-house PR and events Swiss Army knife. Take the lead on Liatrio's presence at industry conferences, brand initiatives and evangelizing, thought leadership like webinars, podcast and guest appearances, and internal and external event planning.Design and execute B2B initiatives and communication that catches and holds C-level attention and enables current clients and potential clients to understand Liatrio's value proposition and brand. As part of our Operations team, this person will also work closely with our Marketing Manager, Graphic Designer, Events Coordinator, PeopleOps team, and engineering consultants. 

• Liatrio lives and breathes the following traits; people on our team tend to have a combination of the following qualities:
• Innovative and creative
• Value collaboration and willingness to share responsibilities
• Effectively communicate in difficult conversations
• Ability to acknowledge shortcomings and provide solutions
• Empathy towards othersNavigate ambiguity and frequent change

• Industry knowledge of PR, events, communications, branding, and marketing tactics and strategy to drive customers and work independently
• Develop and execute Liatrio's conference presence strategy -- presentations, sponsorships, key notes, off sites, partnerships, talks, etc
• Drive innovations within existing branding and marketing processes
• Cultivate relationships with professional associates, industry conferences, media outlets, journalists, bloggers, influencers, and thought leaders to promote Liatrio's brand and value
• Contribute to our digital marketing strategy by contributing new copy, materials, graphics, media, and content
• Collaborate with our Marketing Manager, Graphic Designer, and Events Coordinator, as well as specialized external vendors and organizations
• Create promotional and collateral materials (both internal and external), including website content, presentation materials, social media, briefs, and email
• Work cross-functionally with leadership and Liatrio teams
• Review materials and provide feedback based on brand guidelines, best practices, and analytics
• Work with leadership, sales, and engineers to maximize Liatrio's presence at industry and client conferences and trade shows
• Own, plan, coordinate, and execute events and associated campaigns to drive engagement with our clients
• Track and analyze the effectiveness of events and campaigns

• Skilled in multiple PR, relationship management, and/or marketing domains
• Innovative, creative, and collaborative 
• Experience with Adobe Creative Suite, Figma (a plus)
• Able to think outside the box, in an unconventional creative way
• Strong critical thinking and problem solving skills
• Effective planning, organizing, designing, and communication skills
• Very familiar with Google Workspace tools (Especially Google Slides)
• Portfolio demonstrating successful events/campaigns/projects

• Full benefits including unlimited PTO, funded HSA option, and company bonus
• Base salary: $70,000-90,000 
• Employment eligibility: must be eligible to work in the United States without the need for sponsorship
• Travel availability: we divide our time between working remotely, attending industry events, company events, and visiting our client sites located throughout the U.S. We anticipate this role will travel monthly or approximately 25%