B2B Institute (B2Bi) Research Lead

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role will be based in New York City.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together. 

About the Organization:

The B2B Institute (B2Bi) is an influential global think tank funded by LinkedIn Marketing Solutions to advance the innovation agenda of the B2B industry. We are building out a transformative vision for the future of the industry backed by evidence-based models co-created with the world’s leading marketing effectiveness thinkers. We focus on B2B because it is a high growth space where the strategic value of long-term brand building is insufficiently understood.  ​ 

The Institute works with some of the leading thinkers in the world to research the future of B2B marketing. B2Bi challenges conventional wisdom with contrarian perspectives that unlock the power of marketing as a strategic growth driver for businesses. Through our work spanning Research and IP creation, Industry Engagement, and direct client consulting, we empower B2B marketers who aspire to get to the future ahead of their competitors.  ​ 

​The B2Bi institute sits within the broader Customer Science Organization. The vision of this organization is to “Help organizations everywhere grow their business through marketing excellence “. They do this by “Combining the power of data, technology and behavioral science to equip customers with the tools for growth”. This organization consists of six capabilities areas with expertise across the entire marketing lifecycle. In addition to the B2B Institute, the Customer Science organization includes Customer Insights, Content Solutions, Measurement Analytics Partners, Customer Solutions Engineering and our automation & scaling team that supports our Customer Science tooling ecosystem & Programs. 

In your role, you will produce thought leadership, in partnership with Academic & Industry partners across multiple formats in support of our research agenda and in line with our Editorial strategy.  You will present insights across our research portfolio to our customers with the goal of helping clients to adopt and implement mental models & recommendations from our work.  

You will support our Go-To-Market and Enablement efforts to ensure that our research and IP is effectively amplified to build our brand and drive engagement with our customers, our sales team and our industry partners. 

Additionally, you will help package research, IP and thought leadership into consulting packages that support our commercialization path via our ‘B2B Edge Program’. This is where we bring ideas to life and enable our customers to act on our work, in a way that drives commercial results for LinkedIn. The B2B Edge program is an “added value” program where customers get access to our research and our specialists to help them adopt our frameworks, ideas & recommendations in exchange for media commitments.  In this role, you will support the scaling of this program by co-developing the offering, contributing to iterations of the program, articulating the value proposition, and ensuring successful execution of the programs. 

In this role you will have a keen interest in marketing strategy, an understanding of academic research, a customer centric approach and excellent storytelling skills. You will also have a passion for the Marketing and Advertising Industry. 

Core Responsibilities 

• Lead or support research projects and the production of Thought Leadership reports, articles, blogs, keynotes and external articles & webinars. This will include everything from ideation on research areas, to hypothesis development, preparing briefs for research-partners, shaping narratives, writing, authoring, and presenting research findings to customers. 

• Support the planning process for upcoming research, based on thorough understanding of our editorial and organization wide priorities, market trends and B2B innovation 

• Collaborate with internal teams and external research partners to gather input, validate findings, and ensure alignment with organizational goals.  

• Serve as an expert on marketing effectiveness in client conversations. You will be instrumental in supporting our customers & clients to adopt new mental models, and to act against the data-driven research produced via the B2B Institute. Through this, you will encourage marketing leaders & executives to think differently. 

• You will support the B2B Institutes engagement with external subject matter experts, academics, researchers, and other thought leaders in the field of B2B.  

• Create social media content on our thought leadership on LinkedIn and across other channels. This content can have multiple formats, including video, and styles, e.g. interview, fireside chat 

• Present research in client meetings, executive briefings, and on various stages (e.g.: LinkedIn events, industry events 

• Build a strong network of colleagues, customers and senior stakeholders to develop an understanding of their needs to identify where thought leadership and research amplification can be adapted to better meet business objectives. 

• Fully embrace and foster a culture of diversity, inclusion and belonging 

Basic Qualifications:

• 7+ years in a research or consulting role with experience in business writing, executive storytelling, market reporting, and delivering projects using quantitative and qualitative methods. 

• 2+ years of experience in advertising or marketing 

• Experience authoring and/or co-creating original thought leadership.  

Preferred Qualifications  

• Experience and/or knowledge of the B2B industry. 

• Strong digital marketing experience. 

• A strong record of achievement and content development 

• Excellent communication and influencing skills, with the ability to collaborate and inspire. 

• Exceptional writing, presentation and analytical skills. 

• Excellent Customer consulting skills 

• Insatiable curiosity and desire to cultivate learning agendas. 

• Intellectual curiosity: the ability to understand abstract marketing effectiveness principles. You will have to learn and articulate new ideas and strategies every day. 

• Entrepreneurial spirit: the ability to create programs around your research that scale. This will take your own ingenuity and initiative.   

Suggested Skills:

• Research and Thought Leadership Development
• Executive Storytelling
• Customer Consulting
• Market Insights

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $123,000 to $192,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.     

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.    

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

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