Customer Marketing Manager, Adoption & Success at LinkedIn in San Francisco, CA

Company Description LinkedIn was built to create economic opportunity for every member of the global workforce. Every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world's workforce in ways no other company can. We're much more than a digital resume - we transform lives through... innovative products and technology. Searching for your dream job? At LinkedIn, we strive to help our employees find passion and purpose. Join us in changing the way the world works. LinkedIn Talent Solutions (LTS) is LinkedIn's largest business unit. LTS provides intelligent tools - such as Recruiter, LinkedIn Jobs and Learning Hub - and unique insights that empower companies to identify, engage and acquire the most qualified talent and build winning teams. Job Description This role will be based in San Francisco or Chicago At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together. The Talent Solutions customer marketing team is responsible for empowering our B2B customers to be more successful in their jobs, accelerating revenue for LinkedIn and deepening LinkedIn's relationship with key decision makers. Unique Opportunity As a Customer Marketing Manager on the Growth & Lifecycle Marketing team, you'll lead global marketing campaigns to drive adoption and customer success at scale for major LTS products and solutions. In this highly cross-functional role partnering with teams like Product Marketing, Integrated Marketing and Field Marketing you'll be responsible for developing end-to-end customer campaigns that elevate customer experience, keep customers informed about product launches and help them get value from our products. LinkedIn is bringing game-changing new solutions to market. We need an exceptional and versatile customer marketer who can both architect customer campaign strategies and successfully innovate across channels. You're an accomplished marketer with a passion for launching new products or features. You're comfortable in a cross-functional environment, partnering closely across teams to run coordinated programs with a data driven mindset to measure impact and accelerate performance. Most of all, you thrive in a high-performance, values-based culture, and you're passionate about LinkedIn's mission to create economic opportunity for the world's professionals. Key Responsibilities Support go-to-market product launches for customers and drive ongoing customer engagement with major LTS products Own customer marketing content, digital channels (web, email, paid media, virtual events), and creative strategy development for campaigns alongside agency partners Build quarterly plans with core partners and then bring them to life in collaboration with teams like Marketing Ops and Data Science Manage projects to deliver within budget, ensuring timelines are met and key stakeholders are involved Analyze campaign performance and share insights and learnings with leadership and partners. Employ industry best practices and look for opportunities to increase campaign/channel effectiveness Keep up-to-date with the product, customer and field insights to build customer empathy and proactively adapt to emergent business and customer needs Qualifications Basic Qualifications BA/BS degree or equivalent experience 4 years of experience in marketing and/or business strategy Preferred Qualifications Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results Ability to frame insights and communicate recommendations simply and effectively Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives Ability to develop and position key product features, benefits, and value propositions in a clear and compelling way throughout multiple marketing channels such as web, paid media and email Strong analytical skills and track record of measuring and optimizing marketing programs Comfort in a dynamic, fast-paced environment. Salary Range: $80K -- $100K Minimum Qualification Communications & PR, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications