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Product Manager, Premium Outreach - job 2 of 4

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in Mountain View, Sunnyvale, or San Francisco.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We are seeking a creative, data-driven Product Manager to lead the Premium Outreach team. In this role, you will be responsible for helping Premium members build, nurture, and leverage their professional networks for meaningful outcomes in their careers, via InMails and across the platform. You’ll be at the forefront of designing and implementing AI-powered experiences, from personalized message generation to profile optimization, job application assistance, and more. As part of LinkedIn’s Growth organization, you’ll move fast, run experiments, and iterate relentlessly to drive value for our members and our business. The role requires a member first, data oriented product manager that enjoys high velocity development and is excited about subscription businesses and monetization.

Responsibilities

  • Define and drive product strategy: Lead the product roadmap for Premium Outreach, focusing on high quality solutions that deliver measurable impact and delight members.
     

  • Own Premium’s GenAI initiatives: Serve as the champion for leveraging generative AI to enhance user workflows, from writing messages to optimizing how a member presents themselves.
     

  • Lead cross-functional teams: Partner with design, engineering, business operations, product marketing, data science, and other stakeholders to bring end-to-end solutions to market.
     

  • Experiment rapidly: Plan and execute iterative A/B tests; analyze outcomes to refine product features and accelerate learning.
     

  • Design intuitive experiences: Blend data-driven decision making with thoughtful UX design to create seamless, valuable user journeys that help members grow their networks.
     

  • Drive collaboration and alignment: Manage partnerships and stakeholder relationships across LinkedIn, not just within your own team, ensuring product initiatives align with broader company objectives.
     

  • Set and measure objectives: Establish clear metrics and key results, using data insights to continuously optimize and validate product direction.

Qualifications

Basic Qualifications

  • BA/BS Degree in a technology-related field OR equivalent practical experience.

  • 4+ years of experience in product management.

Preferred Qualifications

  • Generative AI experience: Proven background in AI/ML product development, including model evaluation, product quality assessment, and user-centric AI features.

  • UX and design focus: Passionate about building elegant, intuitive user experiences.

  • Cross-functional leadership: History of successful collaboration across diverse teams and stakeholders in larger organizations.

  • Experimentation mindset: Experience with rapid product iteration and high-velocity A/B testing.

  • Analytical acumen: Ability to derive insights from multiple data sources and translate them into actionable roadmaps.

Suggested Skills

  • Product Management

  • Generative AI / Machine Learning

  • Data Analysis and Experimentation

  • User Experience (UX) Design

  • Cross-Functional Collaboration

LinkedIn is committed to fair and equitable compensation practices.  

The pay range for this role is $123,000 to $201,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.  

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.


 

Additional Information

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

  • Documents in alternate formats or read aloud to you
  • Having interviews in an accessible location
  • Being accompanied by a service dog
  • Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

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Average salary estimate

$162000 / YEARLY (est.)
min
max
$123000K
$201000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Manager, Premium Outreach, LinkedIn

Are you ready to take the next big step in your career? Join LinkedIn as a Product Manager for Premium Outreach in beautiful Mountain View, CA! In this exciting role, you'll be at the helm of a team dedicated to enhancing the experience of our Premium members. Your mission? To help them build and nurture professional networks through innovative tools like InMails. With a strong focus on leveraging AI-powered experiences, your work will unveil new horizons—from personalizing message generation to assisting with job applications. As part of LinkedIn’s Growth organization, you'll thrive in an environment that embraces rapid experimentation and relentless iteration. Your expertise in product management will shine as you set the strategy, lead cross-functional teams, and design intuitive user journeys that make a real impact. We're looking for someone who's not just data-driven but also enjoys the thrill of shaping products that matter. So, if you're excited about subscription businesses and want to thrive in a company that values trust and inclusion, we can't wait to hear from you!

Frequently Asked Questions (FAQs) for Product Manager, Premium Outreach Role at LinkedIn
What are the primary responsibilities of a Product Manager at LinkedIn?

As a Product Manager at LinkedIn, your primary responsibilities will include leading the product roadmap for Premium Outreach, defining product strategy, and owning initiatives related to generative AI. You'll work collaboratively with cross-functional teams, design intuitive user experiences, experiment with A/B testing, and measure objectives to optimize the user journey for our Premium members.

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What qualifications are needed to apply for the Product Manager position at LinkedIn?

To apply for the Product Manager position at LinkedIn, candidates should possess a BA/BS degree in a tech-related field or relevant practical experience. Additionally, a minimum of 4 years in product management is required, with a strong preference for those with experience in generative AI, UX design, and cross-functional leadership.

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How does LinkedIn support the work-life balance of its Product Managers?

LinkedIn supports the work-life balance of its Product Managers through a hybrid work model, allowing employees to work both from home and in the office. This flexible approach emphasizes trust, connection, and the evolving needs of the business, helping you balance personal and professional commitments efficiently.

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What skills are important for success as a Product Manager at LinkedIn?

Success as a Product Manager at LinkedIn requires strong skills in product management, data analysis, and experimentation. Proficiency in generative AI and machine learning, along with a focus on user experience and design, is essential. Moreover, effective cross-functional collaboration is crucial in navigating the diverse teams and stakeholders involved in delivering successful products.

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What can I expect from the team culture at LinkedIn as a Product Manager?

The team culture at LinkedIn is built on trust, care, inclusion, and fun. As a Product Manager, you can expect a collaborative environment where creativity flourishes. The company is committed to the growth and success of its employees, ensuring that everyone has the opportunity to contribute meaningfully while enjoying a vibrant workplace community.

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Common Interview Questions for Product Manager, Premium Outreach
Can you describe your experience with product management and how it relates to the role at LinkedIn?

In your response, focus on specific examples from your past product management roles, highlighting your strategic decision-making, collaboration with cross-functional teams, and how you drove measurable impacts through your initiatives. Don’t forget to connect these experiences to LinkedIn's goals and culture.

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What strategies do you use for conducting A/B testing effectively?

When answering, elaborate on your approach to A/B testing, including planning, formulating hypotheses, and analyzing results. Share successful examples where A/B testing led to significant product improvements, demonstrating your analytical acumen and experimentation mindset.

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How do you prioritize features in a product roadmap?

Discuss your method for feature prioritization, such as using data-driven insights, user feedback, and alignment with business objectives. Providing a specific instance where your prioritization led to a successful product launch will reinforce your answer.

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What role does user feedback play in your product development process?

Emphasize your belief in a user-centric approach, detailing how you collect and integrate user feedback throughout the development process. Illustrate your answer with an example where user feedback directly influenced a product decision or direction.

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Can you give an example of a time when you faced a major challenge in product management and how you overcame it?

Share a compelling narrative about a challenging situation, focusing on the problem, your actions, and the ultimate outcomes. Highlight your critical thinking, adaptability, and how that experience prepared you for future challenges in product management.

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How do you ensure a seamless collaboration between design and engineering teams?

Explain your strategies for fostering collaboration between design and engineering, such as regular stand-ups, shared goals, and clear communication channels. Specific examples of successful cross-functional projects that demonstrate your leadership will enhance your response.

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Describe your approach to leveraging generative AI in product management.

In your answer, articulate your understanding of generative AI's impact and benefits in product development. Share examples of how you've utilized AI in previous roles, especially focusing on enhancing user workflows and experiences.

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What metrics do you consider essential for measuring the success of a product?

Discuss critical metrics relevant to product success, including user engagement, conversion rates, and customer satisfaction. Explain how you track these metrics to iterate and improve products continuously.

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How do you foster an innovative culture within your team?

Consider sharing techniques such as encouraging brainstorming sessions, celebrating creative thinking, and tolerating failure as part of the learning process. Illustrate your points with concrete examples that showcase a culture of innovation.

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Why do you want to work as a Product Manager at LinkedIn?

Align your passion for LinkedIn's mission with your personal career aspirations. Discuss specific aspects of LinkedIn’s culture or product that inspire you, showing that you've done your research and understand the company's values and objectives.

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Full-time, hybrid
DATE POSTED
April 19, 2025

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