Sr. Market Research Manager

Company DescriptionLinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.Join us to transform the way the world works.Job DescriptionAt LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.Are you passionate about impacting the careers of hundreds of millions of professionals? Are you an expert Market Researcher who loves leveraging insights to influence business decisions?  We are looking for a product-savvy and influential Market Researcher to create and nurture a lasting relationship between LinkedIn and our customers.The Senior Market Research Manager will partner closely with global product and brand marketing to drive the research and insights strategy and execution for our LinkedIn Sales Solutions business. The ideal candidate will be both analytical and creative, collaborative and will exemplify LinkedIn’s culture and values.This position sits in the Market Research team within the broader Marketing organization and is responsible for driving understanding of LinkedIn’s members and customers, specifically those who are using or are potential users of LinkedIn Sales Navigator. We’re excited about researchers who have a strong results orientation and know how to create value in an agile, fast paced, high performing environment.  Responsibilities:• Initiate, lead, and execute research to answer high priority business questions such as: Business Health (e.g. Brand Trackers), Product and Marketing Assessment (e.g. Features tests, Concept Testing), Audience and Category assessments (e.g. Audience Segmentation and Targeting)• Design and recommend best research methodology (qual/quant/behavioral) to answer complex business questions and manage end-to-end research projects, building on expertise in research and statistics to address key business challenges• Scope and design global research projects/action plan with key business goals and planning timelines in mind• Draft questionnaires and discussion/interview guides• Manage end-to-end project set-up and execution (in-field) in close collaboration with the research operations team or external vendors• Analyze data (using a variety of tools and resources) - includes survey-based data and linking to behavioral data when relevant• Translate research findings into clear business implications and drive increased interest for research• Build strong relationships with Product and Brand Marketing partners to embed self in business and be in a strong position to be seen as consultative partner and ensure insights are converted to actionSuccess in this role is measured by:• Ability to deliver strategic research and insights, change stakeholder perceptions on product roadmap decisions and elevate the Market Research team by introducing new research methods• Ability to recommend and execute on appropriate methodology based on business need and resourcing parameters – may include more in-depth in-house quantitative research, agile/quick-turn methods, and/or leveraging external research agency partners, as well as mix of ad hoc and tracking/programmatic research• Developing your curiosity and understanding of the Sales Tech landscape and the mindset of sales professionals• Ability to proactively shape and lead Sales Solutions market research prioritization through collaboration with cross-functional partners including product and brand marketing, UXR, product and business operations • Ability to effectively persuade in communicating insights clear and succinctly, while connecting the dots across multiple sourcesQualificationsBasic Qualifications:• BA/BS Degree or equivalent experience• 5+ years of market research experience (including hands-on experience in designing questionnaires and conducting data analysis/synthesis & experience with both qualitative and quantitative research, with expertise across a variety of quantitative methodologies)Preferred Qualifications:• Experience working with cross-functional partners (e.g. marketing, product, brand, user research), including a proven track record of influencing to make research driven decisions• Experience working with and analyzing large data sets• Experience with influencing decisions in complex, matrixed organizations• Familiarity/experience with data processing tools (e.g. Decipher, Q, SPSS)• B2B research experience and/or understanding of the sales tech landscape is a plus• Experience with management consulting, structured thinking and ability to apply set frameworks is a plusSuggested Skills:• Project & Time Management• Adaptability• Persuasive & Strategic Communication• Relationship Building• Consultative NatureLinkedIn is committed to fair and equitable compensation practices.The pay range for this role is $115,000 to $180,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.Additional InformationEqual Opportunity StatementLinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf andhttps://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:• Documents in alternate formats or read aloud to you• Having interviews in an accessible location• Being accompanied by a service dog• Having a sign language interpreter present for the interviewA request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.San Francisco Fair Chance Ordinance ​Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.Pay Transparency Policy Statement ​As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.Global Data Privacy Notice for Job Candidates ​Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.