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Linktree is hiring: Influencer Marketing & Partnerships Specialist in Bitch

The RoleWe’re looking for an Influencer & Partnerships Specialist to join our Growth Marketing team and take our influencer program to the next level. You’ll be responsible for developing and executing influencer and partnership strategies that drive brand awareness, engagement, and conversions for Linktree.As a key player in the growth marketing team, you’ll work closely with social media, performance marketing, and content teams to identify, activate, and nurture influencer relationships. Your role will be pivotal in ensuring our influencer collaborations are aligned with our brand goals and deliver measurable impact. If you have a passion for digital culture, creators, and partnerships, this role is for you.What You’ll OwnBuild and execute a strategic influencer and partnerships program to amplify Linktree’s brand presence.Research, identify, and engage with influencers, content creators, and brand partners who align with Linktree’s audience and values across social media platforms (Instagram, TikTok, YouTube, etc.).Develop and nurture relationships with new and existing influencers and brand partners to create authentic, high-performing content.Lead and optimise Linktree’s affiliate creator marketing strategy, ensuring that creators are incentivised to drive sign-ups and conversions through trackable links and unique discount codes.Manage end-to-end influencer campaigns, from outreach and negotiations to briefing, execution, and performance tracking.Work cross-functionally with social, paid media, and content teams to integrate influencer content into broader marketing initiatives.Own influencer gifting, ensuring product placements align with key campaign moments and brand storytelling.Measure and analyse the effectiveness of influencer and affiliate partnerships, reporting on performance, learnings, and opportunities for growth.Manage budgets and ensure campaigns deliver against KPIs, optimising for reach, engagement, and ROI.Who We’re Looking For4+ years of experience in influencer marketing, partnerships, or social media marketing, preferably in a digital-first or high-growth brand.Deep understanding of social media trends, influencer marketing best practices, and content creation.Strong experience managing influencer and affiliate partnerships, including outreach, negotiations, contracts, and content approvals.Ability to analyse campaign performance and apply insights to optimise future campaigns.Highly organised with exceptional project management skills, able to manage multiple collaborations simultaneously.Strong communication, relationship-building, and negotiation skills.Passion for digital culture, creators, and brand storytelling.Experience working with influencer marketing tools and platforms is a plus.A proactive, creative thinker with a test-and-learn mindset.At Linktree, Growth Marketing is built for scalability, efficiency, and measurable impact. We move fast, test often, and optimize relentlessly. If you thrive in a high-performance, results-driven environment, you’ll fit right in.If this sounds like the kind of team you want to be part of, we’d love to hear from you.Where and How We WorkWe are a global and diverse group offering a truly flexible and family friendly work environment. Kids, pets, and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a discretionary hybrid approach.We offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a "normal" 9-5 being a global company, but we aim to work asynchronously where possible.How We’ll Help You ThriveOur approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together. Some ways we support you:An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set up - the choice is yours!100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.Employer contribution towards your retirement.Generous time off for vacation, holidays, parental leave, volunteer time and other categories.Employee Stock Option Program - we want each and every employee to share in the company’s success as we go further together.We believe in promoting a culture that celebrates unique backgrounds, talents, and experiences. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. To learn more about our benefits, including our parental leave program, volunteering leave, DE&I initiatives, and more, click here!Our StoryWe're on a mission to empower anyone to curate, grow and monetize their digital universe. We created the "link in bio" category and are trusted by some of the world's biggest brands and celebrities including TikTok, The UN Environmental Program, The White House, F1, Manchester United, Olivia Rodrigo and Selena Gomez. With over 40,000 new accounts created everyday, Linktree is the fastest growing leader in our category. Linktree has partnered with some of today’s biggest names like Amazon, TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit and more to help unify users’ digital spaces— and we’re just getting started. Join us in empowering everyone from businesses to creatives in building their online presence.At Linktree, we celebrate and support everyone’s perspective and background, and we’re proud to be an equal opportunity workplace. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging, because we believe in going further together. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.#J-18808-Ljbffr
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What You Should Know About Linktree is hiring: Influencer Marketing & Partnerships Specialist in Bitch, Linktree

Are you passionate about the world of digital culture and looking for an exciting opportunity in influencer marketing? Linktree is hiring an Influencer Marketing & Partnerships Specialist to join our vibrant Growth Marketing team in California! In this role, you’ll be at the forefront of building and executing a strategic influencer and partnerships program that truly amplifies Linktree's brand presence. You’ll be responsible for conducting thorough research to identify and engage influencers and content creators who resonate with our audience. Collaborating with cross-functional teams, you’ll ensure that our influencer campaigns deliver measurably on our brand goals. With your strong experience in managing influencer relationships, you’ll lead end-to-end influencer campaigns and help optimize our affiliate marketing strategy. If you’re organized, have a keen eye for social media trends, and a genuine knack for relationship-building, we would love to have you on board! Join us at Linktree, where you can thrive in a flexible, inclusive work environment and play a pivotal role in empowering individuals and brands to unify their digital spaces.

Frequently Asked Questions (FAQs) for Linktree is hiring: Influencer Marketing & Partnerships Specialist in Bitch Role at Linktree
What are the key responsibilities of the Influencer Marketing & Partnerships Specialist at Linktree?

As the Influencer Marketing & Partnerships Specialist at Linktree, your key responsibilities include building and executing a strategic influencer program, identifying and engaging with relevant influencers, managing end-to-end influencer campaigns, and optimizing our affiliate marketing strategy. You will also measure the effectiveness of campaigns, report on performance, and ensure alignment with our overall brand goals.

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What qualifications are needed to apply for the Influencer Marketing & Partnerships Specialist position at Linktree?

To apply for the Influencer Marketing & Partnerships Specialist position at Linktree, you should have 4+ years of experience in influencer marketing, partnerships, or social media marketing. A deep understanding of social media trends, strong organizational skills, and the ability to analyze campaign performance are also critical. Experience with influencer marketing tools and a passion for digital culture will help propel your application.

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How does Linktree foster a positive work environment for the Influencer Marketing & Partnerships Specialist?

Linktree promotes a flexible and inclusive work environment, encouraging employees to connect remotely or embrace a hybrid approach. Our culture thrives on collaboration where creativity is valued. We also offer a range of benefits aimed at supporting the wellbeing of our employees, ensuring that you can perform your best as the Influencer Marketing & Partnerships Specialist.

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What kind of influencer campaigns will the Influencer Marketing & Partnerships Specialist manage at Linktree?

As the Influencer Marketing & Partnerships Specialist at Linktree, you will manage various influencer campaigns that range from outreach and negotiations to content approval and performance tracking. You’ll collaborate with different teams, from social media to content, to ensure that the influencer strategies align with broader marketing initiatives and campaign storytelling.

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What skills will be crucial for success in the Influencer Marketing & Partnerships Specialist role at Linktree?

Success in the Influencer Marketing & Partnerships Specialist role at Linktree will depend on strong interpersonal and communication skills, exceptional project management capabilities, and a results-driven mindset. The ability to build and nurture relationships with influencers and partners, as well as the capacity to analyze and apply campaign insights, will be pivotal in driving brand awareness and conversions.

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Common Interview Questions for Linktree is hiring: Influencer Marketing & Partnerships Specialist in Bitch
Can you describe a successful influencer marketing campaign you've managed?

In answering this question, it's important to talk about the campaign's objectives, your role in the planning and execution, and the results achieved. Highlight specific metrics like engagement rates, conversions, or brand awareness to showcase your impact and effectiveness as the Influencer Marketing & Partnerships Specialist.

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How do you identify the right influencer for a campaign?

Discuss your approach to researching influencers, including evaluating their audience demographics, engagement rates, and content quality. Emphasize the importance of alignment with Linktree’s brand values and audience to ensure a successful partnership.

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What strategies do you use to nurture relationships with influencers?

Describe your relationship-building strategies, such as regular communication, personalized outreach, and collaboration opportunities. It's vital to convey your understanding of the importance of trust and authenticity in influencer partnerships for effective marketing.

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How do you measure the success of an influencer marketing campaign?

Explain the key performance indicators (KPIs) you track, such as reach, engagement, click-through rates, and conversions. Showcase your analytical skills by providing examples of how you’ve used these metrics to adjust strategies for future campaigns.

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Can you explain the process you follow for negotiating contracts with influencers?

Discuss your negotiation process, including how you establish clear expectations, budget considerations, and ensure that contract terms are mutually beneficial. Highlight your skills in communication and diplomacy when working with influencers.

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What do you consider as common mistakes in influencer marketing?

Identify typical pitfalls like misalignment of influencers with brand values, lack of clear objectives, and failing to track performance. Discuss how you would avoid these mistakes as the Influencer Marketing & Partnerships Specialist at Linktree.

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How do you stay updated with the latest trends in influencer marketing?

Talk about the various resources you utilize, such as industry blogs, social media, networking with other professionals, and attending events. Emphasize your proactive approach to continuous learning in the fast-evolving field of influencer marketing.

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What tools do you use for influencer marketing and affiliate management?

Highlight any specific tools you’ve used for influencer identification, campaign management, and performance tracking. You can also mention your experience with analytics tools that help measure campaign success and optimize future strategies.

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How would you handle a situation where an influencer is not delivering on their commitments?

Express your commitment to open communication and the importance of addressing the issue promptly. Share how you would assess the situation, provide support if needed, and establish a plan to refocus efforts or renegotiate terms if necessary.

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Why do you believe influencer marketing is important for brands like Linktree?

Discuss the power of influencer marketing in reaching targeted audiences authentically, building trust, and driving engagement. Tie in Linktree’s unique positioning and how influencer partnerships can effectively amplify brand presence and community growth.

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Linktree is the market-leading linking platform that was the first of its kind, creating an entirely new category in tech. Linktree is the identity layer of the internet, allowing users to curate a singular destination housing what’s most importan...

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DATE POSTED
March 20, 2025

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