Digital Marketing Strategist

Company BackgroundLQ Digital is a performance marketing agency with a single mission: To help brands grow by acquiring their best customers. The company is $50M+ in revenue and is profitable and backed by private equity firm Housatonic Partners. LQ Digital has been in business for over 18 years and is headquartered in Oakland, CA with offices in Albuquerque, NM, Austin, TX, and Shelton, CTWhy is LQ outstanding at what it does? The company thinks less like marketers and more like economists, driving hard against unit economics and aligning itself with pay-for-performance models. It also sits on a trove of data, which helps guide better business decisions, benchmarks performance, and refines the lifetime value (LTV) model.Roles and ResponsibilitiesThe Digital Marketing Strategist (SEM) will help drive the strategy, planning, and execution of our online marketing initiatives to achieve business objectives. They are results and data-oriented and can track and communicate key performance indicators and success metrics to their teams. They will regularly implement opportunities for optimization, including but not limited to advertising creative and landing page optimization, bid management, and budget allocation. They will learn the ways of direct response to digital media from experts so that they can become an expert over time. A successful Strategist has great attention to detail and takes complete ownership of processes to complete tasks.Key Outcomes• Successfully manage campaigns on Google, Bing, Yahoo, Facebook, and other ad platforms against established media plans and aid in developing a media plan• Will turn client strategies into outcomes through strong follow-through and impeccable communication skills• Work with teams to improve KPIs through data insights and reporting that needs to be presented for internal and external stakeholders• Identify and implement opportunities for optimization, including but not limited to creative and on-page testing, bid adjusts, budget allocation, and margin management.• Track ROI & profitability of marketing campaigns using performance metrics and make strategic decisions as needed• Leverage statistical & predictive analysis and let data guide campaign decisions• Execute iterative testing for constant growth• Work to foster relationships and communicate effectively with internal team and external clientsBackground + Experience• Bachelor’s degree• 3-5 years of relevant experience• Attention to detail with a strong capacity for problem-solving• Proven self-starter with the ability to juggle priorities and manage expectations• Strong analytical background including experience with statistical analysis and working with large data sets• Any scripting language experience or programming experience a plus• Previous experience working in client services• Effective communicator in highlighting data insights and presenting data-driven results• Expert in PowerPoint and Excel with the capacity to utilize formulas, pivot tables, and macros• Demonstrated expertise and experience in paid search for direct response.• Great time management and prioritization skills• Self-starter who knows when to escalateCandidates should be a resident of CA, AZ, NV, NM, OR or TX and be willing to work PST hours.