Director of Growth Marketing

Who We Are 

Lulafit is an amenity consultant and management company for commercial real estate. They make office assets relevant through custom amenity strategy consulting, experience management, and proprietary technology - all which seamlessly integrates into a building ecosystem.

We are seeking a strategic and innovative Director of Growth Marketing to drive our marketing efforts and fuel the company's expansion in this dynamic market segment.

What You’ll Do

As the Director of Growth Marketing, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth with owners and operators of commercial real estate. By partnering with our sales team, you’ll lead our efforts to tell our unique lulafit story and build a large scale brand awareness around our growing company. 

Leveraging your expertise in digital marketing, lead generation, and analytics, you will lead the development of multi-channel marketing campaigns and initiatives to effectively position our offerings and drive measurable business results.

You will work alongside leadership to develop a vision for our marketing strategy, both in the short and long-term. The strategy you develop will position the company to scale strategically. You will be a strong and influential partner for the sales department, systematically driving the company vision and goals through our marketing efforts. You will be analytical and flexible to ensure our marketing efforts have a strong ROI. You will remain positive, energetic, and agile as we scale the department and company.

• Develop and execute a data-driven growth marketing strategy to acquire new clients and drive revenue growth within the small and mid-market landlord segment of commercial real estate.
• Lead the development and implementation of integrated marketing campaigns across various channels, including digital, email marketing, content marketing, social media, and events.
• Utilize marketing automation and CRM platforms to drive lead generation, lead nurturing, and conversion optimization, optimizing campaigns based on performance metrics and insights.
• Oversee the development and execution of a comprehensive public relations (PR) strategy in collaboration with an outsourced firm, ensuring alignment with overall marketing objectives and company messaging.
• Conduct market research and analysis to identify customer segments, market trends, and competitive landscape, informing marketing strategies and tactics.
• Collaborate closely with cross-functional teams, including sales, product development, and operations, to ensure alignment and maximize marketing impact.
• Develop compelling content and messaging tailored to the needs and pain points of target audiences, effectively positioning our offerings and value proposition.
• Monitor and analyze key performance indicators (KPIs) and metrics to track campaign performance, identify areas for optimization, and report on marketing ROI to senior management.
• Stay abreast of industry trends, emerging technologies, and best practices in growth marketing, incorporating insights into marketing strategies and tactics.

• Growth Mindset: Focused on organizational, professional and personal growth. Empowers everyone at lulafit to continuously learn and evolve, with the ultimate goal of helping each other succeed. 
• Adaptability / Dealing with Ambiguity: adjusts quickly to changing priorities and conditions. Can shift gears quickly. Copes effectively with complexity and change.
• Forward-thinking: The ability to simultaneously work on both strategy and execution. Anticipate upcoming trends and risks, incorporating tactics to handle them.
• Communication: Be able to effectively communicate with team members to understand their needs and translate those needs into effective solutions. Possess the ability to work well understanding the communication styles of others.
• Problem-solving: The ability to analyze quantitative and qualitative data to clearly define problems, quickly generate solutions, and decisively execute on resolutions.
• Highly collaborative: The ability to lead diverse groups towards shared goals and outputs. Be empathetic towards all stakeholders, internally and externally, and weigh their perspectives while making decisions.
• Organized & Efficient: Is able to juggle multiple projects simultaneously. Plans, organizes and schedules in an efficient, productive manner. Focuses on key priorities.

• Proven track record of success in B2B marketing, preferably within the commercial real estate or related industry, with a focus on driving customer acquisition and revenue growth.
• Strong understanding of digital marketing principles and best practices, including SEO, SEM, email marketing, content marketing, and social media marketing.
• Experience with marketing automation platforms and CRM systems (e.g Hubspot) preferred.
• Analytical mindset with the ability to interpret data and insights to drive informed decision-making and optimize marketing performance.
• Excellent communication, collaboration, and project management skills.
• Strategic thinker with a results-oriented mindset, capable of developing and executing marketing strategies to achieve business objectives.
• Demonstrated leadership experience, with the ability to collaborate cross functionally with many different teams.
• Budgeting and/or financially focused mindset
• Preferred: BSc/BA inMarketing or relevant field; MSc/MBA is a plus Start-up experience
• Demonstrable competency in strategic planning, business development, and experience in fundraising will be a plus

Benefits & Perks

At lulafit, we invest in our employees' health and well-being. Our benefits reflect our commitment to help our team be the best versions of themselves both at work and at home. We are proud to offer all full-time employees:

* Paid Medical Options & Life

* Dental & Vision

* 401k with employer match

* Generous Parental Leave

* Professional Development Reimbursement

* Recognition & Rewards Program

Why We’re Different

At lulafit, we’re proud to have created a product and service our customers love. We are a team in every sense. We support one another as we work collaboratively towards a common goal of modernizing well-being to empower people in their everyday lives. From growth opportunities to professional development to unique benefits and perks, we want all our employees to realize their full potential. We value innovative and curious people who aren’t afraid to challenge the status quo. 

We’re committed to fostering an inclusive, equitable workplace that promotes and values diversity. We welcome all employees and applicants, without regard to age, gender identity, race, ethnicity, sexual orientation, physical or mental ability, religion, or any other protected characteristic under law. More importantly, our work environment is one where everyone, from any background, is inspired and encouraged to do their best work.