CRM Coordinator

Lyst is a global Fashion Tech company and premium shopping app, founded in London in 2010 and catering to over 200M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion items & products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands. We are a scale-up business with a current team size of c.150 people in London, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.

At Lyst we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

Customer retention is at the heart of Lyst’s mission to become the world’s number one fashion shopping platform, so we are seeking a Coordinator to drive our CRM activities and support our business goals of engaging and retaining an audience of aspiring fashion lovers. Reporting to the CRM Manager, you will collaborate with a cross-functional team of Engineering and Marketing experts to implement effective messaging strategies and tactics at scale.

As CRM Coordinator, you will be responsible for coordinating & optimising the email and app campaigns for Lyst. Working closely with our Partnership, Brand, Product, Design and Editorial teams, you will be responsible for delivering best-in-class email and app campaigns. You have great attention to detail, are proactive, put the customer first, have a good understanding of digital channels and can analyse key metrics across marketing.

Responsibilities:

• End-to-end execution of global BAU campaigns across email, push and in-app messages
• Develop creative content that drives customer engagement and retention, ensuring alignment with Lyst’s editorial content strategy
• Effectively maintain the email and app content calendar
• Collaborate with teams across Editorial, Design, Product & Partner Success to support and execute cross-functional strategies
• Use data to continually assess and improve campaign performance, ensuring effectiveness across all channels
• Using design system modules, construct email content, sourcing imagery and text, according to the content calendar
• Work with the CRM team to define and configure the user segments and targeting rules for each campaign
• Work with CRM developers to define template requirements
• Ensure campaigns are thoroughly reviewed and approved by relevant stakeholders
• Deliver highly accurate reports on campaign performance
• Support the CRM team in optimising triggered behavioural and lifecycle communications
• Stay in the know on industry insight and trends to fully optimise emails and app messages

• Experience using a CRM platform (e.g Braze)
• Experience using a WYSIWYG email editor (e.g Taxi)
• Data literacy
• Strong written communication skills
• Basic image editing skills

• Our Ways of Working: We come into the office between 2-4 days a week and we're always in on Tuesdays and Thursdays. We strongly believe that in-person collaboration and time spent together as a team allows us to deliver high impact work, but the flexibility to also work remotely supports our diverse team.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day that you start..
• Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
• Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.