Fashion Features Writer

Lyst is a global Fashion Tech company and premium shopping app, founded in London in 2010 and catering to over 200M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion items & products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands. We are a scale-up business with a current team size of c.150 people in London, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.

At Lyst we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

We are looking for a Fashion Features Writer with relevant, commercial copywriting experience to join our Editorial team. This is a great opportunity for someone who wants to build their byline and make a mark in a small but high-performing team, building a unique fashion content offering in an extremely fast-paced environment. 

The ideal candidate is a skilled, fashion-literate writer who is both creative and commercial. Building on Lyst’s unique brand positioning in the market, your copy will strengthen and articulate our distinct tone of voice, representing the intelligence and integrity of our brand across all touchpoints. You will also support with our editorial strategy, creative content ideation, and planning. This is an amazing opportunity for a writer to help shape Lyst’s exciting new content strategy, solidify our position as a leading industry voice in the fashion industry, and partner with fashion’s biggest brands. 

Responsibilities:

• Produce 8-10 articles per week, ranging from trend reports to styling advice and in-depth category and brand guides
• Contribute to regular brainstorming sessions, generating fresh ideas for upcoming content
• Craft intelligent, concise, and high-quality copy that embodies our distinctive voice and upholds our reputation as a fashion authority
• Research your subject matter to ensure the quality and accuracy of your copy, deftly incorporating Lyst fashion data insights when required
• Collaborate with Senior Content Editor to develop and execute our overarching content strategy
• Work alongside editorial and partnerships teams to balance demands of branded content projects alongside our overall editorial strategy, respecting and incorporating partner feedback where required

• Proven experience in fashion journalism
• Exceptional writing skills with the ability to produce memorable, surprising, and highly intelligent copy
• Strong attention to detail and impeccable proofreading skills
• Highly organised and able to meet tight deadlines and manage multiple projects simultaneously
• An optimistic, creative mindset and the ability to think outside the box, generating innovative articles and storytelling ideas that only Lyst could produce
• Understanding of SEO best practices
• Experience using a CMS
• Basic understanding of Adobe Photoshop

• Our Ways of Working: We come into the office between 2-4 days a week and we're always in on Tuesdays and Thursdays. We strongly believe that in-person collaboration and time spent together as a team allows us to deliver high impact work, but the flexibility to also work remotely supports our diverse team.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start..
• Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
• Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.